2010 new trends in the wardrobe and cupboard "unbundling" it will take time

In recent years, as China's reform and opening, middle-class to a sharp increase in the number, quality of life for people with a different view. In the face of increasing market cabinets, wardrobes, wardrobe brand abroad well-known cabinets and domestic brand competition also intensified. Faced with international kitchen brand "invade" the way enterprises domestic wardrobe and where?

After nearly two years of development, China's Cabinet, wardrobe industry has increasingly mature and the consumer market. With the 2010 Shanghai World Expo in the hearts of the people, more like a cardiotonic into my closet, wardrobe, industry reshuffle speed goes up.

2010 Shanghai World Expo this golden good, home-made wardrobes brand has a unique opportunity to show to the world. At the same time, foreign well-known enterprises in wardrobes optimistic about China's market, you have been seeking to enter or expand China market size. Some of the more international card is to find a wardrobe for the right time, hopefully in the next few years to build factories, the localization process.

In the face of mounting a wardrobe market, domestic and foreign famous brand and our region's competitive local brands also intensified. In the face of international brand "invade" wardrobe enterprises have made wardrobe and cupboard "relax" when the time came, of course, with wardrobe and cupboard "unbundling", cabinets and wardrobes enterprise and what impact will occur? local wardrobe Enterprise road and where?

Import wardrobe and wardrobes are shrinking price advantage

Previous import wardrobe has been very difficult to get rid of the "applause" did not "embarrassing situation, the main reason for this is the price point is high, it is difficult to be accepted by consumers. However, in recent years, as China's reform and opening, middle-class rapid increase in the number, the high-end consumer groups gradually emerging, import wardrobe market expanding.

It is understood that, recently, the Renminbi exchange rate of growth has led the import tariffs, to a certain extent, to massive foreign wardrobe brand "invasion". Coupled with the continued growth of our prices, labor costs increase, as well as the related raw material price increase, to my wardrobe enterprises brought considerable pressure, some of which had a slight elevation in price, in order to adapt to market changes.

In contrast, domestic wardrobe price advantages gradually weakened, foreign brands price advantages to a certain extent.

Wardrobe and cupboard "unbundling" it will take time

Although the wardrobe and cupboard "unbundling" appears to be inevitable, but in the current low-carbon economy stimulated, GRAP international wardrobe Enterprise Monitor, wardrobe and cupboard "unbundling" also it will take time.

The main reason for this is that the cabinets brand has a long history, the market is stable, has formed its own set of operating mode with successful sales channels, and relax after the wardrobe needs adaptation period longer, more frontloaded, as things stand, the investment cost is not optimistic. Further, although China has a considerable part of the middle and even senior consumer groups, but the overall concept of the wardrobe consumers are not mature enough.

How to survive local brands

In the face of domestic enterprises have grown, massive foreign brand "invasion" of such a market situation, the local enterprise is also seeking a wardrobe of own production rules, according to industry experienced professionals to enter the brand competition, now intensifying local brands should:

1. a clear understanding of their target groups. Different businesses have different consumer customers, services to their target consumers.

2, not confined to the region, walk the road of national procurement integration. This does not stick to itself, bold "going out" the spirit, only makes a number of local brands and international brand with more than one level.

3. for the brand, establish national characteristics. If some big brands have established research and Development Department, and continuously improve the scale and enhance their competitiveness.

4. increase investment in research and development personnel in core technology, the pursuit of its own brand features. Apply for a patent, the protection sought policy.

In di AMN wardrobe marketing General Manager Liu Jun, after nearly two years of efforts, some homemade wardrobe brand has some international brands with a higher level. In product quality, style, technology and ergonomic design, have their own irreplaceable important location.

Technology innovation and upgrading service is top priority

Although the raw materials, labor, and other factors in the compresses the wardrobe Enterprise profit space, has also created a large price increase pressure, but remains optimistic about the enterprise wardrobe 2010 Shanghai World Expo of the China closet market.

Emperor AMN marketing VP Liu Jun said: "local brands should as far as possible, enhance the capacity of self, the ego digestion of raw materials and labour prices, detrimental factors brought about by price volatility, establish brand awareness. "But he also said that in 2009 the wardrobe trend in the overall operation of the market, the price increase this year wardrobe 5% — collectively 10% or very large.

It is understood that this year will be the focus of our wardrobes enterprises to strengthen technology innovation and green for one year with the Shanghai World Expo, promote scientific and technological innovation, service level to become a top priority, and it is a rare opportunity.

Local brands should play emotional brand, culture, and to share with fellow society

Emperor AMN marketing VP Liu Jun told reporters, "going the way of innovation, environmental protection,

Is my wardrobe industry grows best way out. "Some domestic first-line brand started walking closet self innovation way of development of the brand. Focus on the consumer division of structure of a pyramid, a clear understanding of their consumer target groups to be targeted at the market, promising them.

At the same time, Liu Jun also said that the national brand would also like to focus on improving the wardrobe of cultural added value, not only to play the "price war", but also will play the "emotional card". Learn to share with others, increasing culture dissemination strength, enhanced public identity, so that the enterprise brand rose rapidly to corporate culture.

And this is my wardrobe in the increasingly competitive domestic and international market development and growth.

Cabinet depth analytical development must change Cabinet brand channel controversy

Modern home living, kitchen has increasingly become an embodiment of taste and quality of life. Modern kitchen cabinet design by perfect quality, natural attracted many perfect and high quality of life for consumers. In the modern kitchen cabinet design, space design, atmosphere, are set off kitchen, kitchen of aesthetic value.

Designers in the Cabinet itself and space design changes, as on the empowerment of human intelligence, the presentation at the beautiful styling, and newness of the line. About Cabinet products on domestic life, I think the key can be seen in the following two aspects: one is the design style, the second is the material of choice. From an environmental perspective to minimalism, and to post a very simple, and then to the present is becoming mainstream new decoration. This series of changes implied by the ancient Chinese philosophy of law of the antagonistic, confirmed the social change and popular aesthetic interaction between close. Analysis and classification of popular, due to a change in consciousness of people's lives, open, semi-open kitchen has more and more. Then the kitchen will attach more importance to the decoration and the overall design of the housing. So the kitchen has been gradually from cooking this one single function into a family party Centre. Kitchen color, material also requires closer to the dining room and the whole House of tone.

Due to Cabinet material can also be chosen furniture materials, such as the Wardrobe the same paint, wood, material and craft cupboard can be the same as with the furniture, so that the whole indoor space style, temperament. The Cabinet also began the development of the furniture, with furniture color becomes a variety. So the kitchen has also become an important component of furniture and decorations. It can be both beautiful and practical. Now a growing number of cabinets feature, basket, corner cabinets, free pull oven hood, refrigerator, microwave oven, embedded embedded, the audience is everything; dishwashers have solid wood, paint, plastic and other colors, the choice of material is different, this shows that the Cabinet had also become part of the furniture. Paint is still reflected the best choice for a sense of design, in order to increase the paint material effects reflected among the most popular new decoration, designers use a series of background wall design, one in beech grilled varnish Zebra, dynamic, wild, publicity, pass out more personality of aesthetic ideas, room tableware silhouette decorative parapet wall is extremely rich taste, use the change of light and shadow to create a versatile mobile indoor atmosphere.

The new decoration of the flexible use of different from traditional decoration of the magnificent, new decoration emphasizes the safflower green leaf age, focus on practical, elegant and taste. In rendering thin lines at the same time, also contains a sense of luxury, wood, aluminum, stainless steel, rigid material and to the "humanization" of progress. Tribal culture and stunning reproduction, black rubber material Cabinet seemed vast and magnificent black African Earth, white wall cupboard is distant snowy mountain tops with island smoke ... and originality of stainless just like putting on a hanger, a bonfire on the African Plains.

Venice classical style, grace and elegant. Accompanied by a high pressure with membrane technology (plastic), its advanced forming technology, to avoid the fire Board due to a late-edge that may arise out of the gum risks; its rich texture can make such as paint and wood of realistic effect, and avoid their materials among the weaknesses. Green imagination, minimalism. Full of hi-tech school design inspiration. Entire paragraph cabinets subject to handle has no extra lines, a countertop in order to extend the sense of space, using a double-layer design, large mirror resin plate, so that the entire paragraph applied Cabinet in natural light by a gentle far-reaching artistic conception.

Alternative art. Silver Visual imagery from the dark wall jump out in the background, the release of metal. Al this future material to DNA-specific link mode continuously overlap, gives the Cabinet of the epidermis, showing a sprawing natural growth. In short, in the overall kitchen in overall household are more and more attention to how best to meet the diversified needs of customers, as well as tie in with the overall interior design concept, has become a Cabinet designer new challenges. With the Cabinet industry, perfection and maturity, it is bound to bring unprecedented modern home living.

With the "life in the kitchen, the extension of the concept of a step by step", the protagonist – cabinets in the kitchen are also potentially changed, is no longer a corner of the "breeding ground" supporting role, but turned into a show master grade chips.

This requires the designers in the design to take fully into account the overall household idea, not only limited to the purely functional, but the achievement of the overall style of the kitchen, and living room, bathroom, study room, bedroom, etc. in style, in the visual perception and other interior parts common to show host's luxurious and noble, make it a home and an integral part of life.

Kitchen and bathroom industry new development of the whole Cabinet item needs to return to China

Lack of personality in China whole furniture sale sell site should be localized in China. Today, the whole furniture, unit furniture around the market, the choice of furniture, basically everyone from furniture town to buy out-of-the-box, but not as before find workers to buy wood, this is the custom of having a lot of customization. However, when you select the only standard specifications of furniture, used in trouble sometimes.

Today, the whole furniture, unit furniture around the market, the choice of furniture, basically everyone from furniture town to buy out-of-the-box, but not as before find workers to buy wood, this is the custom of having a lot of customization. However, when you select the only standard specifications of furniture, used in trouble sometimes.

The whole kitchen and Western can not meet the needs of Chinese family

As long as the home market for a walk, it is not difficult to find currently more popular kitchen style, whether it's design style or use features are relatively Westernized, Western-style Cabinet are in great demand as a whole. While consumers in select, perhaps due to the dominant style, style, or perhaps it is due to current market conditions, resulting in more and more families chose to open Western kitchen. But in actual use, the Western-style kitchen does not completely meet the Chinese kitchen.

A consumer is the first integrated Cabinet height there is no convenient place, as Westerners tall, therefore, the kitchen countertop height is high for many Chinese people, such a countertop storage and open are very convenient, the Cabinet of feature greatly diminished. Second, the table height is also facing the same problems that many Chinese people in the standard Western kitchen worktop, always in front of the foot pad something to cook comfortably. And because the Western approach is relatively simple, so the operation area of the establishment and distribution of relatively simple, it is also a direct impact on the efficiency of cooking in the kitchen. Finally, Chinese kitchen, kitchen tools, on the storage capacity of Cabinet and the distinction between capacity and demand is very high, this is also a lack of Western-style integrated Cabinet.

So it seems that the whole Cabinet in actual use in real inconvenience, the key point is how to better align Western style kitchen sinicization. Industry insiders said that in China most importantly kitchen use effects and use convenient level, namely the design of the kitchen to the Chinese people's habits. For example, Cabinet height to the height of the Chinese people, kitchen the Ribbon of the order conforms to the Chinese people scheduled cooking habits, etc. Only let the Chinese families comfortable easy cooking Chinese food that is the best Chinese-style kitchen.

Overall the bath room space not stretch extra functionality not practical

As people on the bathroom space of the dry and wet separation has also been recognized by consumers, and to separate the functionality of the dry and wet areas naturally is to act as a shower room. Overall the bath room is shower room family of nobility, exterior appearance, but also a wide range of additional features that make the "bath" detached "bath", become more comfortable there is taste.

Some consumers to think that the overall use of the bath room was really clean their own toilets for the environment, but the bath has not become as comfortable as the bath. First, the whole of the bath room is often very high chassis, a bath when first cross, for young people was nothing, but high in the chassis is the elderly and children bath insurmountable obstacle. Secondly, each whole bath room has its own standard specifications, therefore its size often brings to bathe in the sense of "squeeze," and for tall or more fat, whole bath room will not be able to bathe in its ample space. In addition, the whole area of the bathroom of the bath room is required, as a result, consumers not only want to buy the attention of the toilet area and height, but before the underlying decoration before pipeline, circuits, and other measurement and planning.

At the same time, the current overall bath room in addition to top-and bottom spray, also adds e-vent, manual acupuncture massage bath, a shower bath, oxygen, sterilization, reflexology and other functions. Multifunction computer shower room in addition to these features, you can also listen to a steam sauna and enjoy radio or CD. But bath room features and the price is proportional to the more complex functionality means that the higher the acquisition cost, but in the end, truly use and practical features are minimal.

Therefore, when consumers buy bath room should also pay attention to local conditions, according to the toilet space size, family members, age and body proportions and the economic situation in selecting the right bath room. In fact, not necessarily only expensive bath room as a whole to achieve separation of dry and wet toilet, a simple bath room in the market, not only can implement customization, you can also use some of the design details, such as foldable sliding bathroom door, saves you space in the bathroom, even including plastic, pull the curtain can provide you creating a simple bathroom wet separation zone.

28 piece of exquisite beauty and exquisite fashion figure NET 90 square meter home [photos]

This is the online publishing in home-hunting forum for decoration of photos, 90 square meter what capacity, can hold many fashion elements, see his decoration you know!

Kitchen Feng Shui weakened wealth to developed your home do not so fit [map]

1, galley hanging mirror of Kyrgyzstan

Kitchen hanging mirror of taboo is the mirror cannot, according to the fire. Mirror if hanging on the wall behind the stove, and according to the pot of food, hurt more. This is called "fire", will also enable residential fire or misfortune.

2, gate straight flush kitchen not Kat

In the ancient <<阳宅三要>> in: "open the door to see foci, money more consumption". Mean stove fire mouth on the doors and into a straight that there is a penalty grams, this situation, the master of this family of wealth, not have it, you'll even be healthy. The main attention of gastrointestinal diseases. Taking a step back, even the kitchen door and stoves into line "jidang" was also not Kat.

Resolutive method: only the stove to it Department is on.

Cabinet industry "low carbon" concept popular energy-saving emission reduction battling

We are in the era of "low carbon", the development of "low-carbon economy," everyone asks "low-carbon life," the business opening and closing information is "low-carbon products", our consumers and not see clear evidence, how can we believe the author thinks there's a "low-carbon products certificate", then you can safely take the "low carbon cabinets" buy back decoration new home. But a bit mixed up in the Cabinet industry friends for years and told this reporter: "even if there is a ' low carbon products certificate ' what this is and the ' green cabinets certificate ', as long as they can on the market of cabinets, one does not have this certificate?" I suddenly realized what had happened, and Yes, if the new issue of "low carbon cabinets certificate" as "environmental protection cabinets certificate" generally, we consumers are still unable to identify who the "low carbon" who "pollution"!

It seems that consumers seems very passive, we have 100 wishes to purchase "low carbon cabinets", but in the meantime, I'm afraid it is very difficult to truly use "low-carbon cabinets", only the manufacturer of the product after the relevant State departments detection "low-carbon-standard", "talk" by the State, consumers may believe. Recent business promotions, said that the customers buy local cabinetry products can reduce product transport when the CO2 emission reduction, in favor of "low carbon". This is actually a sentence that merchants only for myself of nonsense, if local cabinetry quality very good very affordable very "low carbon", needless to say, the customer will buy local, but if the merchant is in Foshan Foshan enterprises say so, and you are the product sold to all over the country and even abroad? you are willing to stop the export of the "low carbon emission reduction" contribution?

This shows that the "low carbon" can only be described as a relative concept. China cabinets industry's "low-carbon emission reduction" long way to go, in the global environment conservation action in the difficult task and mission, this responsibility has been fulfilled, is extremely urgent. Hopefully the market that are strongly promoted "low carbon cabinets" enterprise to truly become a pioneer in low-carbon green power, as long as the integrity of the product, consumers are strongly support when all consumers are able to safely buy light cabinets "on", health and life of the "low carbon" is really for the Green meritorious!

Cabinet industry development shall change depth resolution brand channel controversy

Designers in the Cabinet itself and space design changes, as on the empowerment of human intelligence, the presentation at the beautiful styling, and newness of the line. About Cabinet products on domestic life, I think the key can be seen in the following two aspects: one is the design style, the second is the material of choice. From an environmental perspective to minimalism, and to post a very simple, and then to the present is becoming mainstream new decoration. This series of changes implied by the ancient Chinese philosophy of law of the antagonistic, confirmed the social change and popular aesthetic interaction between close. Analysis and classification of popular, due to a change in consciousness of people's lives, open, semi-open kitchen has more and more. Then the kitchen will attach more importance to the decoration and the overall design of the housing. So the kitchen has been gradually from cooking this one single function into a family party Centre. Kitchen color, material also requires closer to the dining room and the whole House of tone.

Due to Cabinet material can also be chosen furniture materials, such as the Wardrobe the same paint, wood, material and craft cupboard can be the same as with the furniture, so that the whole indoor space style, temperament. The Cabinet also began the development of the furniture, with furniture color becomes a variety. So the kitchen has also become an important component of furniture and decorations. It can be both beautiful and practical. Now a growing number of cabinets feature, basket, corner cabinets, free pull oven hood, refrigerator, microwave oven, embedded embedded, the audience is everything; dishwashers have solid wood, paint, plastic and other colors, the choice of material is different, this shows that the Cabinet had also become part of the furniture. Paint is still reflected the best choice for a sense of design, in order to increase the paint material effects reflected among the most popular new decoration, designers use a series of background wall design, one in beech grilled varnish Zebra, dynamic, wild, publicity, pass out more personality of aesthetic ideas, room tableware silhouette decorative parapet wall is extremely rich taste, use the change of light and shadow to create a versatile mobile indoor atmosphere.

The new decoration of the flexible use of different from traditional decoration of the magnificent, new decoration emphasizes the safflower green leaf age, focus on practical, elegant and taste. In rendering thin lines at the same time, also contains a sense of luxury, wood, aluminum, stainless steel, rigid material and to the "humanization" of progress. Tribal culture and stunning reproduction, black rubber material Cabinet seemed vast and magnificent black African Earth, white wall cupboard is distant snowy mountain tops with island smoke ... and originality of stainless just like putting on a hanger, a bonfire on the African Plains.

Venice classical style, grace and elegant. Accompanied by a high pressure with membrane technology (plastic), its advanced forming technology, to avoid the fire Board due to a late-edge that may arise out of the gum risks; its rich texture can make such as paint and wood of realistic effect, and avoid their materials among the weaknesses. Green imagination, minimalism. Full of hi-tech school design inspiration. Entire paragraph cabinets subject to handle has no extra lines, a countertop in order to extend the sense of space, using a double-layer design, large mirror resin plate, so that the entire paragraph applied Cabinet in natural light by a gentle far-reaching artistic conception.

Alternative art. Silver Visual imagery from the dark wall jump out in the background, the release of metal. Al this future material to DNA-specific link mode continuously overlap, gives the Cabinet of the epidermis, showing a sprawing natural growth. In short, in the overall kitchen in overall household are more and more attention to how best to meet the diversified needs of customers, as well as tie in with the overall interior design concept, has become a Cabinet designer new challenges. With the Cabinet industry, perfection and maturity, it is bound to bring unprecedented modern home living.

With the "life in the kitchen, the extension of the concept of a step by step", the protagonist – cabinets in the kitchen are also potentially changed, is no longer a corner of the "breeding ground" supporting role, but turned into a show master grade chips.

This requires the designers in the design to take fully into account the overall household idea, not only limited to the purely functional, but the achievement of the overall style of the kitchen, and living room, bathroom, study room, bedroom, etc. in style, in the visual perception and other interior parts common to show host's luxurious and noble, make it a home and an integral part of life.