2010 is about to end, in the inventory of 2010, the flooring industry might be feeling may sigh, different product characteristics and corporate positioning making brand performance varies considerably between. Both continue to shuffle or "warlordism", for enterprises, respond to national policies, continuously learning from experience, lessons learned, to continue practicing internal strength is the energy can get to survive.
Realty of flooring industry
2010-10 January, the State Council promulgated State 11, strict II Suite loan management, first pay shall not be less than 40% percent, increase real estate loan window guidance; 14 April, a State Council Executive meeting for real estate market of the "new" State four, opened the current real estate market regulation prologue; only three days, the State Department issued a strongly curbed some cities rising house prices too high: notice of proposed new "country x"; 2010-October 1, regulation and more severe the latest real estate new policies. Policies of successive introduction makes flooring industry's largest consumer group – in the low-end market, consumers are mostly a wait-and-see attitude. Reporters found in interviews, many of the floor at the end of the counting of enterprises that found that 2010 is expected to complete and is not too good, especially for project-based enterprises, is subject to significant influence.
Follow up or suspended under the floor of the building materials industry to the countryside
August 21, 2010, which lasted 8 months of "building materials to the countryside" was officially opened the implementation, rich deli floor, long Sheng flooring, wooden door, caring huahe flooring, dream day wooden doors, shengxiang group, stars suite door, nature flooring, rose to forestry, rice invasive exhibition wooden doors, large village, losenno · Vale flooring, beautiful island, flooring, good fortune people reach the floor, SFA officially launched the "wooden building materials to the countryside" pilot activities. According to interviews with understanding, as well as the industry association, China building decoration Association experts such as revealed, wooden building materials to the countryside may go to the building materials to the countryside.
But a more detailed file after you have made release include floor enterprises, building materials industry, anxiety, and live the Ministry, the Ministry of finance, etc. built six official notification issued by the Ministry, and family decoration related flooring, wooden doors, paints, ceramics, sanitary ware, and other home-based businesses are not on the "building materials to the countryside," the first bus. Although 14 wood products industry combined with autonomy to the countryside, aside from direct State subsidies for enterprises, but this way it is not a long-term plan, this notification will undoubtedly also gave this just hurts floor industry Tim a melancholy.
Active participation in the Expo floor industry under radiation
Lift the World Expo, the attribute must be "StarCraft" StarCraft will inevitably bring business opportunities, at least in the publicity effect can be achieved than usual higher input-output ratio. Flooring industry nor backward, nature and zero carbon strategic cooperation Hall; shengxiang orders for Expo apartment; EMC shop into the Pavilion, China's enterprises joint Museum and Poland Museum; dazhuang participation after Beach Park plank road project; Le Mai floor sponsorship EU Museum ... World Expo "low carbon" concept to the flooring industry a great opportunity, there are some companies that Expo held on the corporate image and product is a great upgrade, but some said the Expo for flooring industry, more like for other people happy. The Expo is only in concept or brought real effect, I believe that after counting Expo will give the floor to deepen reflection of enterprises.
Enterprise: when how to fight back
Cross-border marketing borrows fighting force
Cross-border marketing is never a lack of innovative flooring industry is not new, this new mode of cross-border cooperation to this year's defense of traditional marketing model and brand pattern people brought a fresh wind of.
In an increasingly competitive business flooring industry, is seeking a new breakthrough and selling points, cross-border cooperation model jumped out of the upstream and downstream industry chain, even more out of the home, real estate, to a much wider range of cooperation, to the enterprise with new thinking, as a brand, brand marketing new ideas, cross-border marketing is to be encouraged. But at the same time, cross-border cooperation as a resource consolidation opportunities in enterprise management, brand models, deeper, should be further development of the cooperative enterprise. This pattern of cross-border cooperation is a very good starting point, but the industry to enhance understanding of brand marketing, don't let this good mode only to dragonflies.
Get involved in the concept of universal home positive expansion of industry chain
Chinese flooring industry is still in a State of turmoil, annually from China floor 300 million in value, the distribution is more concentrated. Flooring industry seems to have disturbed the floor of a single product, start their search for new projects in the industrial chain. The overall concept of home is no longer fresh, this year, the floor industry pioneer furniture, wardrobe, doors, stairs, and other related products chain pace has accelerated. But for flooring industry and develop more industry chain, in some, it was felt that this is in the provision of overall household solutions a progress in the rational use of resources also contributed to the industrial chain of diversification for enterprises to maintain vitality has great benefits. While some participants felt that it was impossible to floor industry too much scale operation, because the floor industry for raw materials of dependencies is too strong, flooring industry expanding industry chain, in fact, to some extent floor enterprises cannot do multiplication of calculation, the only addition to expand enterprise scale and production. But because the entire flooring industry's imperfect, concentrate on the floor should be a priority, not in this time of decentralized energy to explore the industrial chain, this may cause we all don't want to see the knot
Fruit.Take the opportunity of building materials to develop three-tier cities
Although the latest release of notification, the flooring industry and couldn't get on board the first bus building materials to the countryside, but back in the real estate policy changes, many of the original floor industry had already aimed at the three-level city of huge market, marketing channels of flat operation. August 21, 2010, 14 wood products business jointly conducted by the pilot in the countryside, not by direct State subsidies for the enterprise, shows the wood products industry in particular floor industry on three or four-level cities. And the successive introduction of Realty on a second-tier cities of shake or four line compared to the cities affected significantly to minor number.
Based on the "wooden building materials to the countryside," research report on the initial estimates, assuming that the 2010 National intends to create new housing 1985.4 million households, the average total cost per building to 10 million, is expected to directly produce rural building overall consumer about 1.99 billion, even if 1% of the number of farmers is in the "building materials to the countryside" policy driven by new housing that will promote rural houses about 500 billion overall consumption. This huge numbers no doubt to the wood building materials industry in particular floor industry has brought tremendous encouragement, although this is not a wood building materials to the countryside activities of State subsidies and by pilot Enterprise direct profit, but a huge market have to be involved in 14 companies provides a priority, and the huge three or four line market compared to 14 companies is far from able to meet the needs of the market, and subsequent market further open up the floor for more businesses opportunities. Beautiful island floor Chief Ziemann told reporters that beautiful island as part of the building materials to the countryside, in three or four-stage marketing outlets increase services, first build rich ad 125, attract three or four-stage market dealers, will quickly advance to four-level network market.
But for three or four-stage market expansion, there are people in the industry, expanding market must have principles, first of all, you cannot sell, then you cannot simply take the shortest possible time, built up by the Distributor, or to look for in a dealer's quality and loyalty, convey the corporate culture and the idea itself, the best service consumers.
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