In a short period of 10 years, the domestic whole Cabinet level rapid catching-up foreign markets, more and more companies start from electrical kitchen electrical appliances manufacturers to integrate the whole Cabinet withdrew. However, the reporter in the interview, found that although the whole Cabinet broad market prospects, but there are still people in the industry to market prospects are skeptical that the whole kitchen during the promotion process has encountered bottlenecks, now cabinets industry still more focus on the concept of integrated Cabinet speculation, product quality is still in the low end.
However, even in the absence of industry standards, and barriers to entry conditions, Haier, Siemens, Optima ®, and other enterprises, domestic kitchen cabinet market diversification.
Market of new opportunities
Integrated Cabinet refers to cabinets, electrical equipment, gas appliances, kitchen function appliances, four-in-one combination of cabinets.
It is understood that the current market top integrated Cabinet enterprise including, Optima cabinets, kebaoboluoni, Haier cabinets, fangtai kitchen cabinet, Vantage Cabinet 10 enterprises. These 10 companies occupy the entire industry market of nearly 70% of the share. These people believe that every year there will be millions of set of integral kitchen furniture capacity, this not only makes the Cabinet enterprise, also makes the Haier appliance enterprise's market share further expanded, home appliances and cabinets of fusion is the future trend of the market.
Real Li Kui difficile
Because of the barriers to entry are low, and many other brand manufacturers, and markets many famous enterprises through the "Pong" way to mislead consumers. A name of "Shenzhen shuaikang electric company" production of fuel gas stove, an explosion occurred when suddenly, causing bodily harm. After investigation, the products of the trademark is not the only factory shuaikang called shuaikang, dealer sales intentionally striking plant name to mislead consumers. A similar situation also appear in front of Haier, fotile, Vantage, brand, company name instead of product trade marks.
An industry sources, because the whole Cabinet is in the initial stage of development, many manual workshop shoddy work, profit up to 100%.
Trend of progressive enhancement
Industry noted that overall kitchen is the trend but require the industry leader for large enterprises.
Recently, the China building decoration project of kitchen and bathroom, the creation of the Committee, Optima ®, the first Chairman of the Group Chairman, said China as yaoliangsong kitchen and bathroom matching cabinets, kitchen appliances, wardrobe, bathroom and other related industries, are being rendered and manpower cooperation trends. All major manufacturers have begun to build integrated home group, proactive response to oncoming "big house" industry development trend.
The industry believes that as the industry standard, gradually consolidated and market planning, scale, not only to promote the standardization of production cabinetry industries brand enterprises in the whole kitchen cabinet market will play a leading role in the development of the market and made small kitchen cabinet manufacturers will be in this competition has gradually been eliminated.
This is currently on the market for the purposes of the many kitchen appliances manufacturer, will undoubtedly be accompanied industry convergence and usher in a new market opportunity.
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