Friday, May 20, 2011

Protective cabinets product design industry is calling for patent era

In recent years, China excellent enterprise with independent intellectual property rights in globalization on the right track, but the market prospects of cabinets industry but quietly popular wind "plagiarism," worship "borrowed". Industry insiders said the excellent enterprise should encourage invention, encouraged to apply for a patent so as to promote the upgrading of products, improve product quality, reduce production costs, thus ensuring that competition in the market in an invincible position.

Just managed to design a new style, it was not one or two months, the market other cabinet shop immediately out of the "twins". Some cabinets brand even in the doorway labelled "peer Mo into" and "photograph" is prohibited, but it is still useless.

Local cabinet Enterprise plagiarism seriously

Recently, a new Cabinet official said, the Cabinet industry copying wind into hidden rules in the industry. He disclosed that the company's research and development team in the early design of a classical style of cabinets model, the exhibition hall in less than a month, Huaqiao etc. place near, some shops-German also emitted the same products, home shop list price of $ 1800/straight m, reduced to 1200 ~ 1300 Yuan/direct-m, "one year design 20 new style, more than half have been competitors to copy, store, and even promotional pictures are the same."

It was from Optima, commodities are still a lot of Cabinet, Cabinet business each year to launch 10 ~ 20 new listing. Kitchen cabinet market popularity "to draw", many manufacturers because it does not have its own design team, every season season, changing paragraph peak falls, many companies will send commercial espionage copying original works slightly transformed into market.

Cabinet Giants patent applications cited concern

Recently, including cabinet sheet and whole cabinet design, five patents the first States to ratify, "copying the wind" as the Chinese cabinet industry, a widespread and difficult to eradicate the problem is expected to be mitigated. Recently learned from Optima cabinets Headquarters from Optima ® design and development of products with five national patents, this is the first in the industry.

Optima ® Chairman Yaoliangsong in relevant media interview indicated that the purpose of the patent application is to better protect yourself effectively to which he belongs, so that enterprises in the competition to obtain the product characteristics.

The Cabinet is different from the floor, sanitary ware, and other standardized products, it's a very personalized and differences. "Cabinets like sanitary ware, you have to frequently update cabinets products, renovate local, can attract more customers, or which would like to see you there to buy. "ºæ·éð¹ã¸æ cabinets General Manager Wang Kai wah so indicated.

Optima ® cabinets Wuhan General Zhao yongfa think: China cabinets industry is in a development period, the industry's many specifications are not yet mature and perfect. Funds, equipment, technologies have not yet reached an "ideal". It is understood that the Cabinet designer has been restricting cabinets industry and healthy development of a bottleneck. Kitchen designers overall quality is not high, design fees and expensive, thus, plagiarism, imitation is logical. Nowadays some small cabinet to seek the immediate interests of enterprises and slow turnover, gave up on the technology and design innovation.

Professional analysis, at present, China's most Cabinet enterprise does not have the strong technical strength and financial reserves, and patented technology research and development and approval is one of the openings of the process, many enterprises do not have the strength and patience to input, so Kono decoration, cabinets of frequent complaints.

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