Cabinet trades when to final maturity, and what hinders the benign development of the industry?
Referring to the Cabinet, even though the band are generally considered the "gateway to a very low" industry, if we look at the Chinese cabinet industry "strange", it is possible to "gateway" issue has a basic view of history, the "gateway" from low to high to have a basic understanding of the "threshold" low real reasons might be more and more clear.
(A) the origin of the Chinese cabinet: when misunderstood
(1) the Cabinet and upholstery equate that rely on "trade" and "crafting" beating of cabinets.
(2) subject to the kitchen environment and basic decoration, passive reliance on "people" skills, "yiyanghuahuhu", forming a natural "hand made" concept.
(3) the vast majority of almost all the "practitioners" to "meet", not "change" initiative, especially experienced engineering team in the "home" on the "install cabinets of understanding", "basic conditions", etc. are less likely to quickly progress "difficulties", forcing Cabinet company unilaterally "meet".
(4) the consumer market for "kitchen cabinet" of this emerging product understanding limitations, so that consumers can easily to their traditional needs to consider, in the correct boot or boot correctly is not a mainstream, markets and consumers cognitive limitations, a huge cabinet industry, so that some resistance to the conditional startup industrialization companies dropping.
(5) many as "investment" in big business, not to local conditions, do not take full account of the "status quo" particularity of cupboard, emphasizing "to marketing and sales-oriented" management normality, company internal contradictions, and front and rear fully detached from manufacturing serious subject to the front-end (sales).
Comprehensive review on, eventually evolved into a very typical of the "low cost" efficient manual workshop industry, investment, make personnel useless is the integration of advanced business practices and ideas cannot carry out the implementation of modern management mode cannot format the "made in" infiltration.
(Ii) the nature of Cabinet is very fuzzy: commodities
(1) packaging is planning to image heavy commercial skills, become the mainstream of China's cupboard. Since 1978, has been formed Foundation does not have the "competitiveness" objective facts tell us that the Cabinet of contradictions in trading is that delivery is that most of the reform of industrial forms the basis of the Foundation.
(2) low efficiency high cost derived "luxury" genre, as "the business skills and product positioning" seems to be not unreasonable, particularly adapted to the market of "confusion." However, with the Cabinet of the essence "partly", as the market continues to mature, the concept of "luxury" Cabinet does not become mainstream. Because it is far away from the actual value and cost.
(3) in the part of investors still do not understand, Cabinet trades blows developed dealer "was", is not negotiable, also not the "commercial" in the initial stage of cabinets, brand manufacturer itself lacks a comprehensive set of maintaining the "dealer" operation and service of process and the rule of "a", it is not possible with this platform in the formation of dealer "close links" and "running" State. The high cost of low efficiency of poor quality, no auxiliary riesgraf business competitiveness, expanding dealer business platform, because there is no law itself, not the copy, not replication.
(4) investment cabinets industry operators, under the status quo and helpless, almost always want to do a small factory, without considering the "efficiency" and "cost" and "quality control", or "facing the research and development ability," and "technical transformation process" of necessity and degree of difficulty. Today, on the "grab meals" of new situations, market and factory second head job more difficult already partly.
More than ten years, the Chinese cabinet industry (and the media's public reports) is rare essence "cabinets" oriented, very few people reveal the Cabinet status, few people will cabinets, a table and in the relationship between be decomposition, very few people talk about the delivery, on the "install" the bane.
The entire industry and the market was misled by the mainstream-oriented, is "pure business skills" huyou, it seems that everyone sees cabinets: alcoholic drinks and cosmetics with commercialization characteristics of fast moving consumer goods, the Cabinet was artificially covered with a layer of thick veil, misleading
The "investor", later also misleading "dealer" and consumers.
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