If 10 years ago by the Cabinet industry, now the Cabinet is the "profit" really, price competition intensifies, raw material and manpower costs rise, every estimation can make cabinets merchants, a shock. But some people ask, such meager profit is normal? unprofitable business or profit on such a small thing, businesses are willing to do?
With the Cabinet, the Cabinet of the brand increase the competition between enterprises is also reached the white-hot, enterprise requirements for survival, development, it must find a way for their own development. Some large companies began to search for products with high added value, change the ideas, innovative products, expanding horizontal industry chain at the same time further digging deep product. And medium-sized enterprises, as its capital, technology, channel, and so on, to widen and deepen product development facing great difficulties, so they are more inclined to take shortcuts, that is, low-priced zouliang.
"Profit" — a new mode to open cabinets marketing
With the rise of building materials and home customers, we also see an increasing number of cabinets in the major group purchase promotional activities on coming out, the closer the distance with consumers, but also closer the distance with competitors, such a result would undoubtedly make various Cabinet cost transparency in competition gradually, more and more thin profit margins.
If 10 years ago by the Cabinet industry, now the Cabinet is the "profit" really, price competition intensifies, raw material and manpower costs rise, every estimation can make cabinets merchants, a shock. But some people ask, such meager profit is normal? unprofitable business or profit on such a small thing, businesses are willing to do?
Cabinet industry really is meager profit? that's not necessarily. Cabinet industry now increasingly specification that has a reasonable profit margin, in the face of fierce competition and cost pressure, smart enterprise will take this as a market washes, survival of the fittest. Price low-quality difference must be eliminated, high quality at a high or a long-term plan, only the best talent prize that demanding consumers, improve productivity, to improve to reduce average production costs, and expand the promotion and enhancement activities, hold on to the consumer. At this moment, if you count the cost is not willing to invest in the production and promotion, that can only be consumers abandon.
"Collapsible" — the mainstreaming of economical Cabinet
Decline in profits in the cupboard, Cabinet enterprises also need to make a profound reflection. The industry believes that the Cabinet has long past the age of profiteering, enterprises providing consumers with a satisfaction to let consumers feel the cabinets, it is first necessary to understand what they really need to master the market initiative. Its always complaining, why not find out the causes, from their own problems.
For example, Optima, Bode, high-end kitchen brand to enter the market and has been very popular, deep dive, it is not difficult to find good product design and quality assurance is the enterprise development tool, and this happens to many domestic enterprises lack of kitchen cabinet.
The Cabinet has in the past, the era of profiteering corporations should be less impetuous, more focused, more thoughts on how to meet consumer demand. Take a simple example, the price of expensive premium red wine generally only in Commerce Banquet, upscale cocktail reception in coming out, but red wine but it can often occur in everyday ordinary people home, she not only satisfy the wage-earners on vogue, approachable price is also very easy to open the sales channel.
Similarly, the marketing and product development ideas also applies to the Cabinet, the simple sum is: economical Cabinet, this idea is still in fact comes from the housing.
08 Nov 1999, housing and urban Ministry of construction in accordance with the State Council on strengthening protective housing construction scale requirements, the 2009-2011 three-year, $ 9000 through investment will increase by 200 million sets of low-rent housing, 400 million sets of affordable housing, a further 220 million forestry, farming, mining areas, squatter settlements of transformation.
Affordable housing policy presented totally let low-end cabinets market fire up. According to statistics released in 2009, Shenzhen, Guangzhou, Chengdu, Chongqing, Nanjing, Xi'an, Dalian planning of affordable housing throughout the real estate market accounted for more than 3%, respectively, up 14%, 2%, 21%, 9%, 15%, 18%. This initiative is to inject a sluggish real estate shares voted by the Mongols in the Cabinet industry new development:
First of all, with small, affordable housing, low-ratio increase, kitchen limited area limits section upscale cabinets as well as some "kitchen". Secondly, since the financial crisis, the vast majority have to affordable housing needs of low and middle income consumers are biased towards the purchase price is suitable for low-end cabinets.
This series of market needs change on our cabinets enterprises is equal to a new challenge: small size, functional, well-designed, affordable as cabinet market consumption trends. The authors found in interviews, many cupboard enterprises have operations, according to the market environment to make the appropriate product and price adjustments to respond to the needs of consumers and changeable, after all, consumer satisfaction is the largest of enterprises.
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