Tuesday, February 22, 2011

Kitchen and bathroom industry fine decoration circumstances of opportunities and challenges

Early in May 2002, the Ministry of housing and urban-rural raises the commercial residential renovation first place in the regulations, but just entered the Chinese people in the age of commercial houses, home decoration, personalized decoration or a lot of people's interest, spiraling transaction volume also enable the developer to focus on large building, rapid sales room, fine decorated apartments are just a small part of the focus of the developers, and built the original intent or as hardcover houses selling point.

Economic growth, environmental problems of an increasingly prominent and acceleration of the pace of life and rational consumption, combined with the development of the Western developed residential experience in China hardcover houses as a convenient housing model will become a trend, the beginning of 2009, with Shenzhen as national fine decoration House of pilot cities again. After following the China vanke, China resources land (Shanghai) co., Ltd. also said, China resources land in Shanghai's project in the future will go fine decoration.

Kitchen and bathroom are major hardcover range

Deluxe room's main hardcover range is kitchen and bathroom. The living room, bedroom, study room, children's room, and other areas need to be provided by the owners, and the kitchen furniture and bathroom is get the key can be used directly. At present the country promoting hardcover residential, kitchen and bathroom industry, an opportunity and a challenge. Clearly, this policy will greatly improve the whole kitchen and bathroom sanitary ware and related products in the market share. In particular, the Cabinet and bathroom hardware hangs, shower room and other products that will help accelerate the carrier (hard cover) residence in the apartments of the popularity of speed. According to statistics, China every year some 10 million sets of new residential schedule, and the only kitchen for the next 10 years, its market space is expected to be up to 1000 billion, a huge opportunity is large kitchen material production enterprises.

While the opportunities, challenges and also in China many kitchen material production enterprises. First, the current domestic large-scale real estate developers and decoration companies in choosing cabinets and sanitary ware, almost preferred international famous brands, which makes it not much market share for domestic enterprises are few. Secondly, domestic most kitchen company focused on the development of the Terminal market, we are busy expanding the distribution network, the second and third line cities come in, the market pattern has been quietly changed.

It is understood that the United States of kitchen products 80% is directly to the engineering market, hardcover houses implementation will certainly ask the Chinese kitchen material production enterprise to acquire Terminal, works on two legs. In engineering, contract residential fine decoration project of the industrial enterprises and non-domestic enterprises, the company already and home build stable cooperative relationship between the kitchen and bathroom enterprises also face new avenues of exploration. In short, the future kitchen material production enterprises in the face of the enormous business opportunities while also facing product innovation, channel development, viable cooperation programme to explore, and a series of challenges.

Association to consolidate resources, a platform, promote the fine decoration of industry collaboration

Building decoration Association, is the level of direct corporate, by eight departments, 8 Professional Committee, 126 local associations, home decoration/20000 materials enterprises and nearly million interior designers. Kitchen engineering Committee as eight Professional Committee of China building decoration Association, to reflect demand, provide services, specifications, preparation of standard while shouldering the promoting and guiding the Chinese decoration enterprise and kitchen material production enterprise communication and cooperation. Faced with fine decoration policies deepened, China building decoration kitchen engineering Committee knew responsibility, on the one hand, positive Joint Research Institute of China building standards and other research institutions in the kitchen, the bathroom decoration standards work for civil engineering, design and materials to provide enterprise project collaboration.

On the other hand, actively developing the industrial chain communication work, kitchen and bathroom construction building decoration Association 2009 annual meeting in 2010, the Commission of 10 January held in Shaoxing. Association of kitchen and bathroom in charge imposed on the collection itself decoration, kitchen/bathroom sanitary ware enterprise resources, Fenghua River (kitchen hardware), shengzhou (kitchen appliances), xindai (shower room, bathroom hardware), mountain (the bathroom mirror, bathroom cabinets, shower room), jiaxing Wang (integrated ceiling) and other local kitchen accessories industrial cluster, to get through the whole industry chain, truly a full run-through, kitchen and bathroom industry chain collaboration open up new chapter. At the same time once again to the kitchen and toilet, two big brother industry leading enterprises and are closely related to real estate and kitchen, decoration, accessories businesses come together to make each of the participating enterprises have a large circle of friends, looking for resources at the same time learn from each other, and seek common development.

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