From small cabinet factory, made to the design, production, independent of the modern cabinet enterprise, Chinese Cabinet has come a long way. But in the international market, China's Cabinet in terms of environmental standards, design, content, or brand-building are in high standard promotion stage. Although there is no international award of aura, also joined the international master rarely, but China cabinets is looking for its own development.
Low-carbon: from 2009 to 2010, rising
With the Copenhagen Conference and "low carbon" has become a common concern to all industries, household industry-carbon craze is blown all over China. Low carbon, Green has become the common keywords of the Cabinet enterprise, enterprise production management, branding process without exception the banner of "low carbon, green" banner, in the context of national low-carbon spawned a number of strengths, pursuing environmental protection Cabinet enterprise.
2010, low-carbon market will also be a huge market, it will surely become the contested terrain of Cabinet brand. From the Copenhagen meeting of the Shanghai World Expo, the concept of low carbon home. More and more signs that consumers select the Green, green and healthy kitchen products has become a trend, at the same time, consumers will be "low carbon" as a measure of a good standard cabinets brand.
To this end, consumers in select Cabinet products should be alert to the "low carbon" trap, Cabinet business in pushing the selling point of "low carbon" should also be ready before you get rid of the "slogan", the low-carbon, environmental protection, should not go to the "low carbon" only as a concept "fried black."
Design: "follow consumers go" to "walk" with consumers
"Taking an existing cabinets brand, if better finish go from ' followed by ' to ' consumers with consumers go ' changes, it is a promising enterprise. "The industry gives such a conclusion. Many of the best brands on the market of its predecessor and now walk the edge in the market of small factories can be said to be "followed by the representative of the consumer to go", their concept has developed new products and anticipate market trends that maximize the now popular product is the most important measurement.
It's a relief to know that today, as the Cabinet industry, accumulation and development, the brand began in the cupboard design style, utility functions, environmental reform and so gradual upgrade, consider consumers ' actual needs, and then apply a epidemic and more convenient features, and other details given in the closet, making many "goes far beyond what consumers expect", "take away" target consumers.
"Concern product details for cabinets in the kitchen space works best" domestic kitchen brand is designed to have a theory. In fact, the design of the definition is very wide, a mature brands in addition to product design, quality, environmental protection, sales and after-sales service, and other aspects of the design is more important. Domestic kitchen products need to pay more attention to people's actual needs, to use the decades of the Cabinet may lack a sense of "popular", but never missing "practicality and applicability".
Marketing: from "price war" to "culture"
As raw material and labor costs rise, many cupboard enterprises feel greater pressure on large cabinets brand terms is once again raising their own opportunities. In this context, the Cabinet enterprises to continuously increase the added value of cultural enterprises, farewell to pure "price war", to learn to play the "feelings of card" to improve corporate culture, enhance public identity, so that the enterprise brand rose rapidly to corporate culture.
In addition, the concern is that brand marketing experience began cabinets mode, with the help of experience fighting cultural Museum. "A good design no would amount to the two types of sales are good, also is to obtain consumer recognition, you can meet consumer demands; the other is with the times, lead, subversive design, access to many of the commentators and critics focus on design. ”
At the same time, the experience at home is becoming fashionable consumption patterns, creating a whole new experience of consumption, cabinets and other products of the concept of successfully converted to a physical image and spirit of sublimation. "Rely on drawing imaginary home space history to an end. "This is the closet brochure on a declaration, the Declaration also heralds the trend of high-end kitchen brands, development is just around the corner.
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