1, galley door is not just on the door. "By three to" pointed out: "the door see foci, money more consumption", this will enable the hostess health detriment and family is difficult to gather, luck, if you encounter such a situation, the only way is to avoid it.
2, galley door is not just on the bedroom door: oil smoke rushed, prone to cause brain ownership dizziness, temper.
Just because your presence to others what it is you the greatest joy that is not what you have. Life is so, the decoration is very troublesome thing, but for home, for ourselves, then bitter then tired is happy, not to see the beautiful house decorated, all pay is worth it.
Living room, some in colour, however straightforward
Decorative wall that looks good!
Television wall, some electrical appliances also didn't buy back, Oh
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It is the continuous improvement of living standards, take a look at a family's quality of life, the kitchen is the best note. A quality of life of the master are not demanding, nature will not be on the appetites of creation — kitchen spend too much effort. Kitchen represents home best scenario: imagine a family its cheerful sat around the dinner table side tasting master's masterpiece. Set in the kitchen, the kitchen will no doubt accounts for maximum headers, cupboard, a small detail, for the future of life has far-reaching effects MI foot. We often see or hear, which brand of cabinets with distinct, original design is exquisite. For example, a damping design, provides great convenience, not to mention the advent of the Panel, the surface material, businesses hinges consumer demand and consumers on the most basic requirements of the kitchen is clean, environmentally friendly, easy-care.
Environmental protection has become conscious standard
Consumers concerned about the Cabinet may be able to find such a detail, and now home market brand cabinets publicity has been gradually from shouting his "consistent with the environmental standards", and instead focus on design and high-tech products.
Environmental protection Cabinet guarantees must highlight the stagnation causes internal organisation,
Nanjing famous cabinet factory technicians told the author, and environmental protection Cabinet is in recent years the biggest selling points. Healthy kitchen material is lightweight, in ensuring the strength, stiffness and cupboard size outline conditions, minimize the number of Cabinet parts, narrow parts of section size; Secondly, improving the utilization ratio of the volume of the Cabinet, according to consumers requirements properly design goods storage space; the third is to use a composite structure, making full use of the materials; (4) as far as possible using removable structure, is conducive to the production and sales, and old furniture parts and recycling.
The overall environmental for cabinets, in October 2006, the introduction of the residential State integrated kitchen "industry standard, well-defined closet formaldehyde emission must be less than or equal to 9mg/100g. Industry stressed that cabinets production is a systems engineering, sheet metal is used in the processing of a substrate, many factors will affect environmental quality, for example, to use edge, viscose, door paint raw materials, formaldehyde is widely present in the raw materials, processing technology, at the same time, corporate design standards will affect the cabinets of environmental performance. This shows that the sheets are environmentally friendly products is only one aspect of environmental protection cabinets, is far from a scientific argument.
The Cabinet sections many participating units have indicated that, if the first few years of cabinets industry or in a disorderly competition, beginning this year, various kitchen cabinet manufacturers have consciously apply above the "environmental standards", green is the one you want to create a century brand of cabinet manufacturers with the most basic compliance project.
Stay in the simulation phase no future
The author in the kitchen section activities and many other trade exchanges, heard most of discourse is, excellent kitchen cabinet enterprise should encourage invention, encourage design competition, in order to promote the upgrading of products, improve product quality, reduce production costs, thus ensuring that competition in the market in an invincible position.
The author from the Eastern States too, such as local famous Cabinet Zhibang enterprises understand that many cabinets businesses each year to launch 10 ~ 20 new listing. While the current cabinet is prevalent in the market of "to draw", few small businesses because does not have its own design team, every season season, changing paragraph peak falls, many companies will send commercial espionage copying original works slightly transformed into market.
"Cabinets like sanitary ware, you have to frequently update cabinets products, renovate local, can attract more customers. Otherwise what would come to you. "A brand kitchen boss told the author. The Cabinet is different from the floor, sanitary ware, and other standardized products, it's a very personalized and differences.
Jiangsu Province furniture Association Jianhua, referring to the Nanjing cabinets design capability analysis, when this is the vast majority of Cabinet enterprise in Nanjing is not strong design capability, and cabinetry cultural development is one of the openings of the process, many enterprises do not have the strength and patience to input, and foreign brands, natural disparities. In particular, by design, our cabinets tend to always stay on the simulation of the initial stage.
Jianhua President told reporters that although cabinets are personalized strong products, the actual size of the cabinet design is constantly changing in size, but want to be in the same business in real estate brand development of Nanjing, must learn to encourage creativity, encourage applications for patent, and not to the present moment, will forever bound in the simulation of the initial stage. The only way to gradually promote the upgrading of products, improve product quality and vitality, thus ensuring that competition in the market in an invincible position, continuous development.
1, galley hanging mirror of Kyrgyzstan
Kitchen hanging mirror of taboo is the mirror cannot, according to the fire. Mirror if hanging on the wall behind the stove, and according to the pot of food, hurt more. This is called "fire", will also enable residential fire or misfortune.
2, gate straight flush kitchen not Kat
In the ancient <<阳宅三要>> in: "open the door to see foci, money more consumption". Mean stove fire mouth on the doors and into a straight that there is a penalty grams, this situation, the master of this family of wealth, not have it, you'll even be healthy. The main attention of gastrointestinal diseases. Taking a step back, even the kitchen door and stoves into line "jidang" was also not Kat.
3, refrigerator m cylinder empty not Kat
The refrigerator is not empty, m-cylinder also has to keep up with, because these two articles and clothing and are closely related, fill up this two symbolize family clothing and no risk.
4. kitchen hanging tool not Kat
Various kitchen knife in the kitchen or kitchen should not be hanging on the wall, or in the tool holder, should be placed in the drawer in the kitchen for your good; nor should hang garlic, onion, pepper, because these things will absorb the Yin qi.
5. furnace mouth to toilet not Kat
The above mentioned stove fire mouth to the Kyrgyz side, it simply refers to the stove is absorbed Mong Qi and JI Qi, if it is not absorbed by clean, needless to say that everyone will understand what will happen, you'll first be, second will make the pain increased.
6, kitchen and toilet are not Kat
Modern House in order to design for convenient and save space, many families are connected to the kitchen and toilets, access to toilets is first and then kitchen to the bathroom, which is in fengshui inauspicious, will lead to a family of sustained multiple illnesses.
7, the kitchen floor higher than the other rooms floor not Kat
Kitchen floor cannot be higher than the other rooms of the platform, it will make a family health deterioration. To such design, but also in the kitchen door plus a threshold.
8, stove too close to the kitchen door Kat
Stoves can not be too close to the kitchen door, stoves and kitchen doors at least 2 meters of distance.
9, stove top with beam pressure above the inauspicious
Stove above cannot have beam pressure effect of top, otherwise the owner's health in the House.
10, taps are on stove fire mouth not Kat
Tap is not on the stove fire mouth, washing dishes or too close to the stove.
11, kitchen decoration color depth not Kat
The color of the kitchen should be light, such as white, ivory, etc.
12, stove sits out not JI Wang to stove Kit
Fierce is customarily judgment. Modern geomancy is to fire mouth as a stove to the guidelines is to sit out to Wang JI.
Sit back on a stove, cooking stove to refer to the fire of direction, in eight home Feng Shui, a total of eight directions, half hard, half of Kyrgyzstan. Four Jixing: angry, Yannian, tianyi, v. Four fierce Star: zero, scourge, five ghosts, 6. So you want to sit the stove under the sign of the sitting and his life is to decide, to sit tough to Kyrgyzstan, otherwise you'll and wear them.
1, galley hanging mirror of Kyrgyzstan
Kitchen hanging mirror of taboo is the mirror cannot, according to the fire. Mirror if hanging on the wall behind the stove, and according to the pot of food, hurt more. This is called "fire", will also enable residential fire or misfortune.
The living room decoration prerequisite 58 style different fashion model. Tourism and a woman love living room 58 paragraph simple fashion to the pastoral style living room and make the person heart movement of color matching.
The decoration and furniture and electrical appliances around the list together, 6W, probably including —
Look for the living room effect chart
1. purchase a home with a sofa, coffee table (carpet), dining table, Dining chairs, big bed, small bed, mattress.
2. purchase of home appliances have 42-inch LCD, 197L refrigerator, washing machine, microwave oven, kitchen stoves, water heaters and range hood.
3, decoration of wages, materials provided by 6500R.
4. the renovation, workers before dinner, the repair costs, utilities, before check-in start of natural gas, cable TV, lighting, kitchen appliances and other.
Note well, these are included in this less than 6W, well, crap does not say, start on the map, please comment ^-^.
TV solutions, very simple, small house, workers as I hit the drawings —
2010 Cabinet market is very lively, first cabinet brand regardless of size or recruiting Qi into battle on a grand scale, and then the two cabinets show feast contests. So the author throughout the Cabinet industry, there are several marketing point was not afraid to flattered.
Transportation point: human resources management, the result is not only to focus on process
Cabinet industry marketing personnel are not professional sense of security. Many businesses in assessing talent, create performance and light weight performance process. Take a simple pay mode, do not concern the staff career development.
Must fundamentally change employment concept, i.e. for your employees to create value, not just to get value from them. Formal training of energy enterprises seldom, a lot of training was only perfunctorily, back endorsement.
Transportation point two: heavy price, the value is not reset
To compete for the limited market share, some manufacturers of composite cabinets at the "bleeding" price to lure consumers hooked. Industry standardization, but want to use the "speculative" approach to business, is bound to perish.
Product prices cannot be maintained, because it does not reflect the value, of course, the consumer cannot continue. "Money what you pay for," it's just that the use of the product itself. To achieve "a cargo is money", you must give the "goods" to something more valuable.
Transportation point three: heavy corporate image, ignore the product image
This kind of image in large and medium-sized enterprises more concentrated in the cupboard. In consumers ' minds, up only heard about its advertising or certain company strength, good reputation, but on its product is poorly understood. Corporate image is important, but the battle for market share is mainly dependent on the product image or product brand building, not just the enterprise brand. Consumers purchased a product and not a company name.
Transportation point four: excessive promotions, lack of core competitiveness
There was a famous large building materials market, had finished "cabinets Festival" in a "closet week" and "Cabinet", the first event in the market with coaches, thriving. But consumers on its paralysis by watching it, the shopping centre, Museum of tricks.
In the regional market, the brand also in promotion tools wonderfully: speculation on the concept of shopping prices, ultimately forming a vicious cycle of Mira. If you are not sure of the sustainable development of the competitiveness and ability to enhance the core competitiveness of enterprises, will only survive more difficult or more rapid decline.
Excessive promotional product homogeneity results, to solve the problem of the nature is the product of innovation. To prevent competitors from copying, it is necessary to change the new product development model of technology and product formation market barriers before birth, strengthening product market appeal.
Transportation point v: resale, light pre-sales and post-sales
Sales products Kan bragged, any brand of products are available warranty 15 years, 20 years. Consumers use the compete after a problem, the situation of serious finger just behind closed doors to leave ...
In fact, many enterprises are concerned about the aftermarket, but because the service required expenditure is significant cost, single-customer management system will require significant financial, human and material resources. If after-sales service management too rough with customer information does not reach the level of services for marketing, for market segmentation.
Always people purchase apparel, electrical appliances, like Chase trends, advocating brand, today, the idea that consumers have spread into the home community, this is people's consumption level of progress. Furniture, you can highlight the quality of life, can embody the aesthetic value, you can with our lives. It's so sweet, so important, we choose how sloppy meet? and some of the top brand in the high price makes ordinary consumers. November, 13-21, the sixth space-Taiwan international furniture section will help you solve the puzzle!
RTHK furniture is an eternal topic of conversation for the furniture industry, was born in this area are not only numerous legends, introduced many of the high-end fashion brand in the country enjoy high reputation. In many people's eyes, the furniture is not only a guarantee of high quality, it is a synonym for quality life.
The sixth space-Taiwan international furniture Festival period all high-end brand sofa and bedroom furniture for the collective wave, increase sales, get top brand presents the most approachable prices, so that consumers can really face to face with top brands.
Always people purchase apparel, electrical appliances, like Chase trends, advocating brand, today, this notion of consumers has already spread to the home territories: buy furniture, not confined only to compare models and price, but also to join furniture brand. Selected furniture selected brand, is the people's consumption level of progress.
November 13-November 21, the sixth space International household, Chinese furniture dealers Association, Suzhou furniture Association designing, Hong Kong and Taiwan the brand dealers linkage supported 2010 Taiwan international furniture section in Suzhou sixth space international furniture gorgeous blooms! sixth space will provide suchan consumers a field Deluxe furniture feast! for the sixth space-Taiwan international furniture has many of the activities, Hong Kong, Taiwan's furniture industry is given a high value, they not only actively participate in various activities, and actively cooperate with the sponsor to work, but also dozens of boss came all the way from Hong Kong, Taiwan, Shenzhen and Guangzhou flew to Suzhou attends the opening ceremony for the "2010-Taiwan international furniture Festival" ribbon-cutting ceremony. This is an unprecedented suchan furniture feast, a brand of RTHK trend, a furniture exhibition Taiwan celebrities gather for the Giants feast!
Activities on the same day, in addition to hundreds of special allowance merchandise outside the sixth space launch of a range of exciting activities are not to be underestimated, will make you and your family shopping, enjoy more about Hong Kong charm. There are dozens of Taiwan, a line of furniture brand, President of the scene being circumvented, 22-bit home beauty contest, another beauty spot furniture 0 auction links, there are eight major radio and television hosts new year calendar check sent free of charge, daily top draw, in addition to the thousands of copies of the real Prize, 32 Super Lucky, buy out home direct flight to Hong Kong to enjoy the trip, the scene there is also a delicious delicious delicacies, such as multiple RTHK surprise waiting for you, a frenzied buying will soon evolve into a perfect shopping trip!
Take a look at these bedroom design, very creative, the bed is placed in a corner, a breakthrough in the edge of the pattern in the 1950s, bedroom overall layout showing the stereoscopic effect. To say that people think foreigners, is creativity, design and feel also very unique, but also really worth learning from it.
Today: 2009 spring home color scheme recommended (photos) four love strategy making Valentine's day home (map) 4 tips to easily build 2009 spring up IN household (figure) processing 80 after Valentine's day makes home manual (photos) 2009 marriage housing decoration design trend preemptive look (figure) new year decoration make you 09 bullish (map)
Colors can create emotional, imagine a quiet water green bathroom, a pleasant dining area of yellow, or children are full of vitality white room ... Active color will definitely make your mood quickly prohibitive. What do color, give your home a refurbished design?
Fresh and delicate
Blue and white sharp and clever match let midst people feel more comfortable, lively lemon yellow and vibrant green brings the fresh, modern visual perception. Color and pattern of mixed very bold, but because of the soft tones of the walls, wooden floors and white furniture, just right, very harmonious.
You only need a single spotlight
Imagine if you leave the room in all of the furniture and furnishings, including style exquisite bed, stylish stripe bench, just put the green to dark brown or white, will look like?
Hardware is the same, but the space is no longer sexy, not personality. Sometimes, you only need to use an eye colors, can turn a mediocre stuffy rooms become lively.
Today: lovers 7 million installed 102 flat romantic marriage housing (fig) 15 stylish templates show you too delicate life (photo) eight different industry home PK (photo) realistic interpretation of my pastoral style home (figure) 80 after marriage housing subversion of the traditional innovative (figure) ten thousand miraculous transformation wrought by the second-hand housing (fig)
With a full-featured kitchen, many know the amenities of a woman's compulsory lessons, kitchen, successful purchase of a stylish and practical kitchen cabinet, will be a great sense of accomplishment. But the readily sold in a variety of style, functional style, with different Cabinet whether you dazzling? pretty shopping more increase your indecision and confusion.
Break this unprofessional soreness, six ways to teach you quickly become a cabinet selection experts.
Method a, sheet quality is very important
See sheet quality, edge sealing to delicate, smooth, feel good, horizontal even vertical, joints, rubber coating evenly. Brand products with a straight edge Bander a complete edge banding, trimming, breakage, chamfering, polishing process, overlaying edge pressure stability, precision machining size cannot be transferred to the most appropriate position to ensure the most accurate dimensions and stable quality, not like a workshop full of small factory quality with master chef and working status, the small factory is a brush-coated, artificial pressure foil edge banding, trimming knife with wallpapers, manual polishing chicken to polishing, because the pressure is not uniform, many places is not secure, easy to play drums on the future of plastic, and rubber not environmental protection, dissemination of harmful gases.
Method two, drilling horizontally between the Cabinet structure firmness
Panel furniture are relying on the three in one connector Assembly, you need to play at the plate and many location hole, hole position accuracy of fit and will affect the structure of the Cabinet body rigidity, professional manufacturers with more one piece of the gang plate edge and Board on all holes, Datum, size guaranteed, small plant uses a gang or hand drill hole gradually, so easily produce larger error.
Method 3, the Conference Board cutting accuracy standards high.
Sheet cutting is also a very important program. Professional firms use e-cutting saw through computer input processing dimensions, by computer control the size and precision, and a processing number Zhang Board, very uniform, stable specifications, tolerances, and sheet metal edges do not crumble, if small plants that do not have these requirements.
Method of selection of the four, the door is key.
Door panel is the Cabinet's face, the good door panel colour is bright, it is not easy to fade, not easy wet deformation, not easy to play drums slotted edges, not easily penetrate stains the grease stains, not prone to scratches and drawbacks.
Method 5, the Assembly of the entire Cabinet.
Production processes of any size error will cause the assembled on the door of the cupboard is obvious not comfort, the door should be horizontal even vertical, door clearance uniform unity, looks very neat and organized effort, not the slackness.
Method 6, see the drawer of the Rails.
This is the future use of an important link, Cabinet hardware have a direct impact on the future use, but also affect the price of a cupboard. Holes and sheet size will affect the hardware installation, any potential nonconformities can cause drawer switch is not convenient to freely and easily loosen, translocation, a large gap, the sound will become very bad mood.
See Korean in the family sat around the dinner table before that its sunny, he already felt very happy, even if it had the same pickles will find it delicious. As a family is another very important groups of people gather, the design of the dining area is important. Small series as you finish the 30 different family dining area design, look at their forte.
Fashion will never be abandoned, health, of course, will not, in your own carefully select, dress warm home, health details must not be ignored, otherwise it becomes "looks beautiful!" Please be sure to pay attention to the following 18 health details!
Wet toilet easily induced respiratory diseases.
1, the bathroom is too easy to get sick tide
Wet toilet easily fungi breeding, propagation, induced respiratory diseases. Therefore, wet floorcloths should be dry and then put in the toilet; maintain sewers.
With tips for removal of odor in the family.
2, specially among home smell
Sewer mouth some Chinese Yam water, mixed with some fresh flower orange peel, cupboards, drawers and drop a packet of dried tea dregs, woks in a little vinegar, heating evaporation, can remove the smell.
I am very surprised that this designer has explained, "they had come out of the original design, the Chinese have always try first to plagiarism in the past, of course, is impossible."
Indeed, as this designer has said that the word "copy" has become the Chinese cabinet head indelible labels on this headache by European colleagues had to sacrifice weeks…: declined open, on the scene of the yellow face is care. Nevertheless, there are still some insight to learn ", and" fancy wrappings called: learning the skills to improve!
Then look back to the Mainland, senior Chinese cabinet Association, through the various occasions speculation China cabinets to the world of data and evidence, speech through the generosity of people feel that China is already the world producer of cabinets. However, the facts of the case? a European brand cabinets to attempt to build store sales Germany brands, signs changed several times, money paid hundreds of thousands, so can only give European peers doing the processing. Cabinet industry in China's powerful, simply give the world brand in China land on one great and inexpensive processing plant.
However, people in the global division of cabinetry industry or much, because the Chinese cabinet practitioner plagiarism ability be rated as a unique, just a photo, a few days you can put the Milan exhibition of products put into the Chinese domestic market. A Cabinet enterprise has blatantly in a classic style of France brand intact moved to China, but also in the Shanghai Exhibition dispatched designers like people really highlights this cabinet design philosophy. Question and came to France peer furious protests, I this Chinese fellow and offering a cowhide sugar not afraid of Kung Fu tactic of rigid foam, proud of not forgetting the statement: "as long as I like the Chinese people, the benefits to our people, values!"
The rapid development of China's cabinet industry, has been gradually have had several hundred million dollars the annual industry giants, but China cupboard design philosophy still lagging far behind the world's top level. As a designer's words: "the Chinese have no so-called kitchen designers, architects, but instead will paint it!", it is hardly surprising that the status quo so many closet giant day shout to wash out, go to the world, but only in the domestic "nest cross", true if go abroad, "hated by everyone cries."
Recently home market anomalies, many cupboard brands have launched promotions, to take the discount in low season, breaking the sales market in disguise "cupboard price wars" unprecedented fierce, some businesses complain about cabinet industry has entered the era of "profit".
With the Cabinet, the Cabinet of the brand increase the competition between enterprises is also reached the white-hot, enterprise requirements for survival, development, and we must find a way for their own development. Some large companies began to search for products with high added value, change the ideas, innovative products, expanding horizontal industry chain, further digging deep product; whereas small enterprises, as its capital, technology, channel, and so on, to widen and deepen product development facing great difficulties, so they are more inclined to take shortcuts, that is, low-priced zouliang.
"Profit" is in contrast to dialectically
If 10 years ago by the Cabinet industry, now the Cabinet is the "profit" really. Cabinet industry really is meager profit? that's not necessarily. Cabinet industry now increasingly specification that has a reasonable profit margin. If not, why do so many people want to get into this industry, enterprise is it will not be a losing business.
If we look at by backward thinking, this problem will become clearer. Enterprise's profit drops, means that the cost may increase the cost and improve means raw materials price rises, if the enterprise in the guaranteed price, not lower profits, the only possibility is to use almost raw materials, ultimately hurt or consumers. Therefore, consumers are buying cabinets, the price may not necessarily be rational is a good thing.
Huge demand has been in the past to understand the era is the key
Decline in profits in the cupboard, Cabinet enterprises also need to make a profound reflection. The industry believes that the Cabinet has long past the age of profiteering, enterprises providing consumers with a satisfaction to let consumers feel the cabinets, it is first necessary to understand what they really need to master the market initiative. Its always complaining, why not find out the causes, from their own problems.
For example, Optima, Bode, high-end kitchen brand to enter the market and has been very popular, deep dive, it is not difficult to find good product design and quality assurance is the enterprise development tool, and this happens to many domestic enterprises lack of kitchen cabinet. The Cabinet has in the past, the era of profiteering corporations should be less impetuous, more focus.
Profit lower enterprise need positive guidance for consumers
With the rising prices of raw materials, the industry standard, the cost of raising the generated cabinet, Cabinet prices is an irreversible trend. Quality promotion in cabinets, cabinets, guaranteed price right floating enterprises had profit space, believe that the majority of consumers are able to understand. From this perspective, the Cabinet business how to guide consumers become particularly important.
In fact, the Cabinet merchants "price war" the consumer is not necessarily the beneficiaries. Endless price war is a vicious circle, consumers get 1 low price, but cannot guarantee the quality of the products, even after service such as, the ultimate brand damage, plunged into the abyss of bullshit. Businesses need to have a sense of responsibility, in addition to providing the market with quality products, but also positive guidance to consumers. As new as cabinet Feng said, when lower profits, we have to seek a breakthrough, instead of endless play the "price war". With the improvement of living standards, consumers tend to enjoy Cabinet value, not just look at price.
Recently been adopted and some industries brand exposure, and multi-channel communication with property owners, we find the closet industry rapid development in recent years, mostly brand into large scale expansion of market gradually mature.
Behind the bustling, cabinet industry status still exist many problems that the industry had brought great resistance, impact the healthy development of Cabinet industry, while the majority of owners in the closet when vulnerable interests.
Assembling the market brand caged
Come to has long been known as a "closet Street" teachable road, in addition to such individual kebaoboluoni top brand, generally in Nanchang market "audio have shadow cabinet almost aggregation". From gold Optima fangtai Haier national brands, to the Eurasian yuetu good day regional brand, is the first and third echelon of Cabinet business, dozens of sizes, different styles of cabinets store let consumer owners dazzle. At the same time, and brand strengths Cabinet that matches is the quality of the product's price service merits, good service, brand product price expensive; relative prices more affordable and the quality of the products and services gap.
But for those who are influential in the nation's brand, the market status quo is not enough in Nanchang. Whether it's spending power, or the industry environment, particularly owners of Cabinet concept of differentiation, so many businesses have sorrow. But too many zapai small brand or even on the market of the impact is compounded by the brand kitchen cabinet market share.
Hindering the Cabinet industry a few big problems
Decision on the merits of Cabinet-quality raw materials
In the small blue industrial park, a size is not large sheet metal processing factory, I understand that there are as many as half of Cabinet business comes from the plant for production of panels, with Particleboard veneer processing. In addition, the small blue industrial park, area around and Jingdong, unremarkable no stickers with the brand name of cabinet factory and night runs. Through the assistance of the trade, the author field feel individual brand, which processed the scene scene of humble people cannot help but suspect that those displayed in the shop in the magnificent, full of noble cabinets is derived from this workshop.
Kitchen products mainly to artificial stone floor, fire Board, hardware accessories, kitchen appliances, Flume water basins, etc. for the production of raw materials. But as each raw materials has great quality differences, which also determines the cabinets of quality is good or bad, the price level. While the general consumers ' knowledge about these materials, it is difficult to make finished products to the Cabinet of distinguishing between good and bad.
"Local manufacturing" has become synonymous with low quality cabinets
Nanchang native yet a true sense of the modern kitchen cabinet manufacturers, this fact has been weakening or even be disguised. Although cabinets production characteristics differ from other industries, but non-native manufacture will inevitably lead to product transportation and other costs. At the same time, generally small device differential technique original production standards, Nanchang cabinets industry it is difficult to get considerable development.
But in the current market situation, the vast majority of Cabinet business do not want to mention products production, General stressed in headquarters or external production. The industry admits that this is the true reality of Nanchang cabinet industry, after all, compared to other cities, the Cabinet industry in Nanchang still in the initial stages of development. But "domestic manufacturing" direction is wrong, because for Nanchang the consumers, the Cabinet of "local manufacturing" more in line with consumer demand. For example, Eurasian, etc. brand yuetu also has "some of the local manufacturing".
"Consumer rebates" is the industry's "hidden rules"
Since Huawei cabinets first proposed the "deny" consumer rebates on industry so-called designers channel high rebate topic once again become the focus. Prior to this, there are individual brand, or even the leading brand has been the way to high rebate, the establishment of a huge family of designers referral marketing team. When two position near-confrontation of sales strategy, whether to reflect the Cabinet industry market competition of cruel? and for consumers, choose what kind of kitchen products need consider only the price?
Marketing is a means of brand competition in the market, no matter what form is to promote product sales, increase their market share and brand influence. But regardless of how you sell products, consumers should be all mature brand enterprises must come first. Otherwise, the consumer ultimately allow individual does not know how to respect consumer brand in the market.
Industry self-discipline highlight competition-order
Individual brands are exposed by the media, industry spread rapidly, more specifically the newspaper copy zoom posted in a prominent place in the shop; a brand manager out of more than one day, there it will close down go shop. In daily sales, some business owners Guide to achieve sales, the brand at a malicious attack, even against competition from other brands for defamation. While the industry on this phenomenon have no alternative, who pointed out that "If this long without changing the face of the industry development, will be the biggest mishap".
In fact, the Cabinet industry, disorderly competition also revealed a lack of industry self-regulation, cabinet industry for development time, local brands and brand with industry influence, has come to form a in the Cabinet industry as the main content of the relevant association or institution. All brands are hard to have the opportunity to interact and work together for the development of the industry.
Owners of multiple certificates more medals and excess difficile
Cabinet industry, there is also a common household industry "&
Rdquo;, that is all "award certificates" concept, when compared to the floor, cabinets industry "award certificates", the concept is still in its early stages, or "imported", "best brand", "the best-selling brand", and so on, but all kinds of "honor" source but is hard to believe, truly authoritative influence Awards uncommon.Cabinet industry, of course, requires more attention and support, we need more good brand, so the consumer is also a good thing. But too much even spread of "award certificates", "concept" tends to make additional cost burden on enterprises in the cupboard, and these costs at the end or passed on to consumers, to become a burden on consumers.
Image store expansion consumers pay
From gold cabinets to Nanchang cabinet shop unveiled the first scale, the way only is worth less than two years, such as Haier Sakura Optima fangtai kitchen cabinet shop have beautiful debut. To modern kitchen life experience Museum similar forms to render the cabinets of style, presentation of various style of cabinets feature, more convenient presentation of high-quality kitchen life, it let consumers can more easily feel cabinets culture.
But increasingly large-scale exhibition shop, a corresponding increase in cost of sales, the brand has how to decompose? there are consumers of such questions is not strange that they have sufficient reason to believe that these cabinets brand image store expansion, as a matter of fact will still be with us for the consumer to pay for the product owners, after all, is "from Beijing to Nanjing, buy no sell fine."
Quote water consumption more confused owners
In my understanding of most cabinets brand, knowing their pricing is calculated according to the extension of the m.
The so-called extension m valuation refers to the length of the Cabinet by the Cabinet, that is, units Valence × cabinetry length yanmi, where the Cabinet wall surfaces are pricing. General guide will miss, such yanmi price includes door Cabinet basic hardware, also delivered three Deputy standard drawer, if a customer based on individual need to increase the drawer out basket components such as on-demand also increases. When asked about price increases partially have standard, almost all sales is represented according to the designers design and measurement results.
According to some industry sources, this increase was wrongful businesses play a crucial moment of Maoni. This person noted that some merchants now available story not only with money, drawers and pull-out basket not only with money, often just the bait to attract consumers. When the consumer orders the product will find, in fact, the businesses mentioned drawer out basket is the most basic configuration. If consumers want to make adjustments to the design of the programme, businesses will list a long list of fees, to the time the business was first made available to the consumer's price has become. While some of the charges for products, prices vary considerably, the consumer is also very difficult to distinguish.
It's been a long time coming, busy! His clothes didn't post thread to finish. Before I say move new home must longer with new photographs and a promise to the moving really tiring., tired, I didn't even mind posting. First previous Street photos. New area, no trees, this is a new area of the ointment.
The process of buying a House is really hard to read so many houses, each of the samples are achieved little of my requirements, see about three months the House faster, we like to see all of the area, nor was it to find love. I and my husband are talk of results, or to rent it, and so has the right to buy. At that time our old House has been sold, also sent a month delivery, of course, the ideal State is we also found a House move in.
I House
Door look, is leading to the landing on the second floor
Things are moving in, I and my husband began to home decoration, apart from the kitchen granite counter top please CONTRACTOR to do, the rest from paint, tile flooring and wooden staircase, the children's bathroom renovation, our CLOSET redesign to complete the installation and so on and so on, is my husband two working on it, of course, a lot of artificial fee, you can also make us tired light. Now we are again looking for now House, felt a little unbelievable, not a day off, the children slept in the evening, we began to work, spent more time, put our vision become a reality.
Still standing at the gate, on the left side of the LIVING ROOM, then looked inside is the FORMAL DINING ROOM.
To see, where to eat dinner. We reserve the room wallpaper. The original owner only LIVING ROOM and the place of the wall we didn't change, other room color could see that (for me, maybe I am more picky!)
Novices will find home design is very troublesome, but look at the following 13 home decoration scheme, you will find that renovations can be so simple!
1. White partners
Collocation plan: pure white furniture mix brightest light purple. Color match: not too with different colors to break the monotonous, such as soft blue decoration headboard, or choose other cold tones ornament. Selection of warm decoration highlight highlights.
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The current urban households overall kitchen has a rate of only 2%, in Eastern and southern coastal areas, family kitchen with rate reached 3%, while in the West only 0.5%, according to authoritative research company statistics, integrated kitchen full-year sales in 2003, 46 million sets, and in 2004, rising to 76 million units, is expected over the next three years as a whole Cabinet product potential market will reach 310 million sets, 120.7%, according to each average $ account, there are 620 billion market space.
At present, industry competition, mainly in the design, service, innovation, quality, logistics, brand, etc, orderly competition makes industry to scale healthy growth and development. As competition intensifies, small manufacturers due to lack of experience in quality management, marketing and technology lag, system cost management, and other reasons are likely to be eliminated or large mergers, and strength, big brand manufacturers of scale is gradually expanding, the growing influence of the brand, the brand has become increasingly obvious. At the same time the associated industry major manufacturers are also optimistic about the fat cattle, nor in "the Waterside," but is "net" back, having a lot of big-time household electrical appliance enterprises have invested into the Cabinet industry.
In addition, the low threshold of Cabinet industry is a labour-intensive, some do not have the expertise, the lack of production equipment, under-funded enterprises or individuals have joined in this industry, numerous "before the shop after the factory" and "miscellaneous troops" beach landing, advance divided up, "Rob single" and "malicious" and "bad beat" and other mutual competition among each other, on the whole industry of business quality, customer credit tremendous negative impact.
Because there is no closet industry what the entry threshold, process sales flexibility, creativity and personality based on purchase objects require larger, so this industry with a complete industry standards, quality standards, and dimension series, style, etc., the Eight Immortals, engage in their own skill, and some even have no standards that customers want what what, while the production of cheap low quality materials and a large number of non-environmentally friendly materials with triggered a "price war", the requirements process is not standard service and extremely poor product delivery.
Leading the industry's "price war" competition has become worse. These typical Chinese competition, resulting from the appearance of a product on the market to function the same, the concentration of industry in General is very low, seriously hindered industry technology upgrades and excellent enterprise development. Between developed countries kitchens has formed a high level of standardization, serialization, has the completeness, the versatility and interchangeability.
In China, kitchen furniture, kitchen appliances and construction areas still lack the complete specification, especially in some details, such as the kitchen of clearance dimensions, pipeline layout and interface, and so on, manufacturers of industrial products in installation often cannot adapt to the circumstances of the scene, you need to make temporary changes this situation objectively restricted the manufacturers of large-scale production and quick development, cabinets of personalized and scale, standardization of contradiction will be a short time and all the manufacturers of bottlenecks. Optimistic that all pros and cons of this peer! has been the birth of Chinese cabinet industry growth and healthy development of change. With the formal Enterprise comprehensive strength of continuously increasing, the industry will face a new round of "Shuffle", the small, weak cabinet reshuffle in the "enterprise" to exit the market.
Purchase cabinets, apart from the choice of large companies, big brands, but also in terms of the explicitly write out the cupboard interior air quality requirements, and if there is a problem with how the product will be.
Recently, who lives in a community of Lu House Mr. Liu, feeling very depressed: your home is more than a year ago the whole cabinet installation, when you open the door to now have the unusual smell.
Mr. Liu and businessmen were commissioned two agencies, the use of two methods to do the test, the results were quite different. Finally, Mr. Liu said, for health reasons, he can only own money to do another cabinet.
Kitchen smell into furniture
2008 June, Mr. Liu Cabinet in a brand jiangtou shop made a whole Cabinet. Vacant for over a year, during last year's national day, Miss moved into a new House. He found that, although the kitchen ventilation is good, but the open door still have significant odor. But, Mr. Liu had the cabinets is idle.
In Mr. Liu's repeated requests, the cabinet shop on-site manager Miss Wang and plate supplier Mr. song came home. Manager Wang after opening the door to smell, odor recognition that there is a kitchen cabinet. Manager Wang said, how to resolve the request back to the "boss", then there is no news.
The results of two two detection
Last December, Mr. Liu, came with related qualification testing institutions — — construction of Xiamen City Center, the air inside the Cabinet the formaldehyde content. Cabinet shop manager Wang, sheet suppliers, Mr. song once again came to the House of Mr. Liu.
Test results show that Mr. Liu's Cabinet in formaldehyde density, and State regulations of civil building indoor environmental standards exceed the 2 compared to 6 times!
Faced with this test result, businesses have insisted that the primary materials: cabinets — plate is no problem. In order to prove his assertion that merchants please come equally authoritative in Xiamen City, Fujian province product quality inspection, using another method for the sampling inspection sheet. Results of a unit volume of formaldehyde emission far below the eligibility criteria, there is no excess.
Standard missing rights difficult
The author in this interview the Xiamen municipal Bureau of quality and technical supervision of staff. Staff told the author, in addition to the plate, the extensive use of Cabinet products also edge banding materials, such as rayon, these materials contain formaldehyde.
"At present, there is no place for Cabinet air quality standards for specific detection, only on the plate is required. "The staff, based on current standards, Mr. Liu's Cabinet will be identified as the air quality standards.
The relevant law indicates, if by virtue of the two sides of the two test methods, data, litigation, Mr. Liu certainly result, because the business sheet detection approaches more direct, more in line with current standards of testing needs. Second, in a contract signed by both parties, businesses only promised materials qualified, therefore not constitute breach of contract.
Are you feeling to the most recent trouble continue? are you feeling the recent bad luck? are you feeling to the most recent regular and people quarrel? come check home Feng Shui!
In fact, the decoration of houses do not have to spend a lot of money, fifty thousand pieces of budget can also be put on satisfactory three bedroom. In addition to meet functional requirements, simple and generous design is elegant with at home.
August 8, husband Festival fire!, sections as a husband, pianuo also sponsors, fire people. The enterprise social advocacy to promote the public holiday sections of the "husband" and became the focus of discussions. In fact, many enterprises such as festivals, the result is nothing, why can the husband pianuo Festival?
Enterprise Management with the "half measures" that is sincere, confidence, patience, creativity, new ideas.
Rather, it is considered pianuo three hearts far enough. Enterprises need is: love! only love to give consumers peace of mind assured, staff, partners sincerely!
On occasion, the caring and social responsibilities of enterprises and not less. Earthquake relief, helping the poor to save weak, always active preparations for charitable donations, although there are various types of charity show. But really love as the enterprise culture of gene, rooted in the hearts of every employee, and reflected in the actions and products of the enterprise is truly rare, with love and charity as pianuo values to responsibility and action as something standard, pianuo precisely such pianuo brand culture, that makes pianuo is a name to enter trades late recruits, with the responsibility of loving and of social values, by virtue of its peer innovation ability and excellent product quality, in just a few years become cabinets industry surge the fastest horse, in the country have 700 cabinets store, leading the industry.
It is precisely because there is such a strategic perspective, although only pianuo husband Festival held two sessions, but has access to tens of millions of users of the enthusiastic response and support, recent Baidu index of Netizen attention has gone beyond,, and national day, as we are most concerned about family Festival!
Pianuo cabinets brand official said, the founder of pianuo brand, has planned a brand love culture and to promote public input into the place of investment of the enterprise development strategy. Love is always insisted. pianuo While the husband section just love the idea of a pianuo very good performance, even in the absence of the launch of her husband, will focus on love pianuo, social welfare, as well as to promote the harmonious marriage and family.
Pianuo success, organizers of localization and planning success than pianuo discovered her husband Festival this husband and wife and family needs. Husband Festival to bring weather, geography, people and become more and more recognized family cultural festival is an inevitable. Since then, China and many a Festival, a focus on China Festival of marriage and family situation, a marriage and family harmony in search of a solution of holiday!
Want more to do sections of her husband, the booming Chinese marriage and family and create more harmonious.
Because her husband Festival is not just a holiday, it is love!
In the just concluded in Changsha, the National Federation of organizers of the 2010 annual meeting of the Cabinet, is the history of the participating enterprises, the largest industry event.
In the afternoon the Cabinet industry, high-end dialogue, Chinese cabinet industry, several big-man, the pointing jiangshan, describing the type, offers a sumptuous feast of China cabinets industry thought. Dialogue focused in China cabinets industry most hotspots of four issues on four issues, expand a bingbuxueren wisdom contest and thinking.
A, diversified VS professional
Square: oupai door yaoliangsong. Yao total while heads of small, but his voice is very large, reminiscent of the "concentration is essential." Optima Yao total awareness of diversity, very good at diplomatic compound, they are in place, said the plurality of Optima ® is "extremely cautious related resources advantage diversified" is a choice based on the customer, reseller channel and several sharing, enterprise resource sharing, Enterprise core resources to support the diversification of related, from Cabinet, wardrobe, bathroom, wallpapers, wooden doors, are based on the above considerations related to diversity. Optima ® is positioned on a pan-home of the group, not because of external temptation to pan beyond the area of home.
Negative side: Gold Pan Xiao Chen-cupboard. Pan total image vantech, talented bunch. Pan always adhere to the Cabinet, a specialization of routes because the market is far from saturated, arrived at the bottleneck of enterprise development; the second is the closet to do deeper, it feels like a circle art grows, the greater the unknown regions, and do, the higher the standard, is far from reaching the limit of the enterprise. Therefore, the Cabinet industry to achieve ultimate, you can make your own report, do not eat a bowl of watching the pot.
Summary: in the face of China's opportunity-market opportunities, each boss did not want to miss this opportunity, diversity on a lot of the boss is not fatal to resist temptation. The diversity of the world, successful companies are very rare. Diversification of the three prerequisite: one is not in the existing industry have done one; second, there is no good cash flow, and haematopoietic system; third, the enterprise has not ready to deal with the diversity of the team.
Second, the direct marketing VS Alliance
Square: Gold Pan Xiao Chen-cupboard. Gold cabinets in 13 provinces and have a 1960 's direct store. Direct store turnover accounted for half of their total sales. Gold start direct store nor a proactive strategy to choose, but the early development of enterprises, because the brand weak, especially in a secondary cities, the appropriate selection of passive distributors. This passive select later became an active strategy of gold medals was direct store's two great advantages: first, the market due to direct management, the Executive power, manufacturers will be able to quickly implement and enforce this is to join the impossible; the second is direct marketing can fully integrate a market penetration of deep, do, to join the incomparable sales scale. Of course, direct marketing needs manufacturers have very powerful management system and system support is likely to be a bottomless pit. Gold Medal in this regard have been accumulated.
Negative side: pianuo cabinets Ma Li bin. Kenema General softness humility, smiling. Kenema General has consistently opposed to direct marketing. Professional people do things professionally. Manufacturers are brand carriers, distributors are the channel operators. Manufacturers do a product, quality, brand, etc. is tiring, ready to have it, Terminal channels and marketing should be to the dealer. In the present world and domestic situation, many manufacturers rely on distributors to operations. Such as auto 4S shop, kuaixiaopin industry of many major brands, etc.
Summary: as the Cabinet industry, 100% customizable and sectoral processes complex, links and more, service, strong industry property, whether direct or to join, there is a reasonable, no urgency of finalised for guidance and verified in practice to theory.
Third, the original VS plagiarism
Square: pianuo Ma Li bin. Pianuo insists on independent research and development of original designs. This is a skin-cabinets next to create the core competitiveness. Cabinets for not only appearance, but more intensive Chinese consumer habits, in line with the Chinese people use habits of Chinese-style kitchen function in research and development. Pianuo has large input do work in this area, but a long way to go. Currently, the industry's widespread plagiarism, also do original enterprise was injured.
Negative side: the copying of a large number of domestic enterprises. A line cut, copied a line of the second line. This is the home building industry of a reality, not only in the Cabinet industry, there are embodied. Plagiarism is low cost, quick copy. But soon face product homogeneity of market competition, forever, always very passive. Summary: the original is to be encouraged and advocates, but also to the current status quo of China-based, not as to when the original pioneer and become "martyrs". Plagiarism, certainly not a long-term plan, plagiarism, and then increased by a grade, is the imitation of innovation. To imitate, and innovation. It should be borne in mind that the final destination is copied to transcendence.
Four, brand-building: big VS small cost inputs
Square: Optima Yaoliangsong. Optima ® 2010 in brand advertising investment of approximately $ 1.2, pull the dealer put in $ 200 million, total investment of nearly 3 billion. Optima is the future for sure a public knowledge, a household's popular brand. Brand is the consumer's purchase of barometer of confidence.
Negative side: a large number of small and medium-sized kitchen brand. Optima in industry is a Q1, the envy of many enterprises, but to achieve Optima ® Optima's launch, the almost impossible task. The brand is not just advertising, no money is it can't do any brand?, small and medium-sized enterprises in the cupboard in brand building to a new path, find a more cost-effective way to build brand to achieve low cost.
Summary: no matter how large or small cost inputs, brand-building is a marathon, not a 100 m sprint. Enterprises do not stage a pinch of Hebei province and, once and for all. The future of China's cupboard is definitely the era of the brand.
Mr. Lee did not know the current domestic market potential is huge, but is he such a building materials exporters face to domestic demand, it is very difficult.
"The situation is not satisfactory. "Mr. Lee said in early March to participate in his company had just" the 16th China International (Beijing) exhibition of architectural decoration and materials ".
Mr. LEE's company in the past six years has exports to Japan, a kind of kitchen products, sales and reputation are good. However, in the last quarter of last year, orders from Japan, the sudden reduction in export of building materials companies feel the chill bursts. Face survival stress at the same time, they see the country announced massive launch domestic demand, the company decided to turn to the opening up of domestic markets, cut out another new road.
Participate in industry large fairs, Mr. Lee can think of to open the domestic market of the first ways. At present, China's building materials industry of professional trade shows, mainly to Guangzhou, Beijing and Shanghai this three of the largest conference and exhibition. Three places respectively in each year. Previously, Mr. Lee with team participated in the exhibition, primarily want the opportunity to attract more foreign channel distributor and order; this year's fair, foreigners face many of the less obvious.
Mr. Lee on his company's products are confident that his company operating in the kitchen and bathroom products in Japan's penetration rate was very high, both in the public or private family is very popular in the market. At the same time, Japan's life quality is high, the product also has a number of common traits in foreign trade products: quality, design innovation.
However, by the Exchange with the audience, Mr. LEE, want to "summary of sea turtles," the Chinese market, and not so simple.
"Your company currently domestic product market positioning is how planning?"
"If you sell your products, your for dealers sales policy is developed, what is the difference between region, the company to the dealer support?"
……
Mr. Lee face some interested potential customers doubt, face embarrassment. As a result of a passive restructuring, first contact the domestic market, the haste, their company has not established appropriate market operations teams, even this time brought exhibitors of many staff members, in the past are enterprises do translation and customs.
Not only staffing problems, Mr. Lee on the functioning of the internal market rules and the sales are not widely understood. Many customers ask how to purchase rebate; regional sales levels and sales tasks; the company's brand and advertising strategy, the mainstream media in the country is how to do it, this piece in Agency region is planning are also they have not had a chance to make a detailed plan.
In addition, Mr. Lee also told reporters that the Office of the company in the beginning of this year has been attempting to enter the domestic market of large building materials and goods sales in supermarkets, the situation is not good. In the project, they currently only at the beginning of the year on a Shanghai units of employee benefits, installed products, but also very small. Fill the "short" it will take time
Like Mr. This embrace of hope, and just develop the domestic market of the exhibitors, not the minority. Past exit, just pick up the account, the practice of marketing is relatively small. Now, to make up for this limitation, you can do overnight.
At present, China is already the world building materials export power. Data show that, natural stone, glass fibre yarn, flat glass products exports have accounted for world trade volume of 40%-60%. And cement and clinker, processing, glass, and other product exports have accounted for world trade volume of 20%-30%.
However, in the fourth quarter of last year, with the international financial crisis spread to the real economy, many foreign companies have discontinued production of building materials, but that does not give the Chinese building materials enterprises to create too many opportunities, many countries are enhancing import standards, the impact of the cheap Chinese building materials product export enterprise.
And exporters to enter the domestic market, that also happens to catch the last domestic downturn in the real estate industry, real estate developers working capital chain tight, as many construction companies are now even without the workers, local building materials industry, of course, could not escape. A domestic building materials to raise investment in Guangdong last year 30 million yuan in building materials exhibition, to the order of $ 1 million, overseas are interested in customers is also very much; but this year's Beijing building materials exhibition invested 5 million, only get orders 11 millions Yuan and investment repayment shrunk 1/3, overseas are interested in only one family of customers.
According to the Beijing Municipal Bureau of Commerce to be completed by the end of 2008, export-oriented enterprises in the domestic, facing difficulties. In particular the processing trade enterprises, domestic in its products, channels and lack of experience. Building materials are mostly export-oriented enterprises to processing trade dominated.
Authorities said that now they want to succeed in transition, on request, production for the domestic market of the product is very important, but also important innovation and differentiation. In addition, the building materials export into domestic market should focus on good brand development routes. More importantly, in the channel as the King of today, preemptive built sales channels, expanding market share will become the export enterprises must cross the biggest daokan.
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Today, a woman is white-collar workers leading the fashion trends, career success, economic prosperity; their Maverick, go with the feeling; they seem to always have fresh flowers and honor God, but in this scenery of surface, in fact, many just wandering in front of the single apartment.
12 single city girl little apartment real "specially" decoration, space like it, there are always packed crowd ...
There is not enough space to display large sofa, and a sheet hanging Chair, you can make the entire home become poetic up ... Chair of broken flowers on the package seems to have retained a warm temperature. The floor is of course to bare feet to set foot on the ground, at the magazine, the hostess just sitting on the ground turned.
A rattan screens, isolated from the bedroom one leisure play sitting-room. Large glass window edge hanging Chair, giving a warm sun of reverie, the window will be fully utilized as the "little table", some glasses, a pot of tea ... This spring the blaze of day, the flower to wake in the heap.
Any corner is not ignored, simple computer desk, let the computer has also become a part of home landscaping.
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$ Cabinets; $ 5000 cash rebate of $ tiles "eat" rebate 30% ... Save the life of the money to buy a new House, but at the end of the decoration, many citizens awoke: designers dig up trap, "AZ" you didn't discuss! two months later, designers can use rebate money to buy a car. Designers how Lion eat large mouths so "black", the author visited recently? "found that home designers rebate trading connection with" one-stop "in the interests of the black chain.
25 point designers strong to rebate
Over the past few days, I visited the "Olympian City," "red flag" and "actually houses" and other decoration etc brand shops found that many brands of bear, boss, etc., talk about rebates are very cautious, they often do not recognize designers to talk about the rebates, they abhor the wind for the rebate. 12, 11 am, I see, Optima red flag shop into two customers, the hostess Ms. Ma with her husband looked at a simple European style 2.5 's Cabinet, a down payment on delivery. The next day, Ms. Ma with a comb hair wearing "leather" designers. When talking about the programme, "fur" designers will bear himself called to one side, implying that ask for rebates when purchasing guide told him no rebate, male designers immediately in front of bear's face horse said: this cabinet style is good, but the style, color and style of the decoration of your home, and have seen cabinets in color, etc., are very suitable for your home decoration style.
The next day, I once again informed that the "fur" designers had to bear himself called Optima said: "I don't want to beat yellow your ' Sin ', but the Cabinet to horse Lady hit 7.5 fold, back to me Kickback 20 points. Well, you could give me a 25-point, I'll let the hostess came back to your home kitchen! "then," fur "designers in that cabinet shop finally got 25 points $ 50 rebate. According to General Manager Li Optima cabinets, home brand popularity rebate is no longer a secret, rebates are what 15% to 40%. As a result of interest-driven, some designers recommend products have been completely without quality, brand, which brands to the rebate, the brand was built up as a brand. Although the shops also gives consumers a break, but these rebates are from consumers arrangements down "oil".
Chihuikou a decoration 3 million profit
In the survey, the author in Harbin city decoration shops found that many people buy a new House, decorated with little knowledge about, and buy you the quality of material, distinguish, and had to resort to the designer. But many decoration brand stores are in collusion with the designers, will secretly bid price increase and then sold to owners, allowing designers to get the rebate. I learned from a decoration company, the company had dismissed a "eat" rebate, the architect Designer from the beginning to the owners home decoration offer, and to design a lot of traps, the designers from head to toe "eat" rebate has been reported. Example: paint 160 Yuan/barrels, designers offer 230 yuan/barrels, owners spend $ 400 rebate paint, designers were $ 240; sheet quote 2.8 million, $ 70 rebate; tiles offer 2 million, $ 4000 cash rebate; floor 2.5 $ rebate of $ 5000. According to statistics, the designer only a decoration, "eat" to nearly 3 million Kickback charges.
According to provincial home materials industry Association Secretary-General, Mr. describes, at present, the city has tens of thousands of decoration materials brand shops, approximately 3000 masters with designers, but many designers are playing the "guerrilla", a gun-for-one place, without registration, specific figures are difficult to statistics, home decoration industry designers "unhealthy eating" rebate must be stopped.
Designer exposure rebate deal shady
Recently, a washing of designers beat that designers "eat" rebate, became the industry open hidden rules. Which brand to "rebate", natural became the designers recommend good brand. If a brand does not give or less to the rebate, the brand products are said to be worthless, touted as the first-class brand designer of businessmen would take the operation marked sticker shock, etc., general price generally means than the normal price higher than the dozens of points. Companies in order to control designers have "delicious", where designers joined the company, a small number of fixed salary plus Commission. The company, the brand shops offer rebates are provided by the company has signed a contract with the brand shops, to rebates, companies and designers fifty-fifty. For this reason, many designers as out of control, take a "guerrilla war" way, i.e., a unitless, without qualification, as there is no brand agent, etc, all in order to "get money".
Beat that, such as ceramic tile factory, usually marked with the market reference price. A sale of $ 400, agent brand ceramic tiles cost price is only $ 30-40, but the product on the shelves in the Terminal, the list price is $ 100. Consumers purchase, the merchant minimum hit 6 Pack is $ 60, but the designers at the time of purchase, you can speak to a minimum of 5% off $ 50 or even lower, such as a designers with the ultimate owners purchase, to 6% of $ 60, so 10 Yuan, the difference between ordinary clothes into the designer's pocket.
It is understood that the owners purchased alone or accompanied by looking for designers, ultimately to the material prices are the same, because the brand shops will rebate point has to do
The reservation, some designers even puts price pressure is lower, so that customers feel that the designer bargain to "affordable", but in fact the so-called benefits consumers actually is a good design.Check rebate consumers polished eyes
It is part of the brand shops, many designers ' recommendations and introduction, and dominates the decoration property owners, for which many businesses to "keep" a group of designers to sell their own brand names. If a designer brand shops do not accept rebates unspoken rules, designers would not introduce your products are not recommended, the brand business with natural light. According to the introduction of a cabinet shop, although owners like a Cabinet, but the designers behind the "comments", the owner will go to the opposite side of the hotel. In fact, businesses realize that this is opposite to shop designer and has fought the "greeting". In their view, many designers are long-term "latent" certain brand shops of "secret service", ripe designers only with owners and entering the selection to get high commissions.
The experts recommended that, if the home enterprises building materials or brand, the main industry eyes look, 1. starting from the details. Believe your own eyes and pay attention to the business judgment, display the certificate is in line with its major brand name; 2. the number of comparisons. Ratio of material, environmental protection, process, service, reputation; 3. identify business factory is located. Recommend owners to visit the workshop of brand shops or Internet check, look at the availability of productive capacity; 4. won't spit out the truth. Not to reveal their favorite home decoration designer brand, and you will be solely responsible for the brand shop on price, consulting; 5. the choice of mainstream brand. At least the mainstream brand quality guaranteed, the service better, make sure to buy the products themselves.
Heilongjiang a lawyer group Liu Hong Park in counsel's view, the Commission itself is a commercial bribery. When material suppliers and designers linked through commercial bribery, consumer constitutes fraud. He suggested that, first, the industry leading rational consumption; second, home businesses and designers to self-discipline; third, the need to develop a sound regulatory system specification, such as a transparent pricing system, transparent quality certification system and designer of industry norms. He said, "eat" rebate, serious violations of the law against unfair competition and the prohibition of commercial bribery of temporary provisions "and other laws, the rebate is neither recorded nor tax, in the case of" gray income ", once the judiciary determined that rebate, and amount, you can press" punished "commercial bribery. If consumers found the Home link in the designer extracts rebate, completely accessible through judicial procedures require designers to return the illicitly acquired; if consumers find designers recommend products have shoddy phenomenon, also available through the justice process to protect their legitimate interests.
They say, look at a family's quality of life, the kitchen is the best note. A quality of life of the master are not demanding, nature will not be on the appetites of creation — kitchen spend too much effort. Kitchen represents home best scenario: imagine a family its cheerful sat around the dinner table side tasting master's masterpiece. Set in the kitchen, the kitchen will no doubt accounts for maximum headers, cupboard, a small detail, for the future of life has far-reaching effects MI foot. We often see or hear, which brand of cabinets with distinct, original design is exquisite. For example, a damping design, provides great convenience, not to mention the advent of the Panel, the surface material, businesses hinges consumer demand and consumers on the most basic requirements of the kitchen is clean, environmentally friendly, easy-care.
Environmental protection has become conscious standard
Consumers concerned about the Cabinet may be able to find such a detail, and now home market brand cabinets publicity has been gradually from shouting his "consistent with the environmental standards", and instead focus on design and high-tech products.
Nanjing famous cabinet factory technicians told the author, and environmental protection Cabinet is in recent years the biggest selling points. Healthy kitchen material is lightweight, in ensuring the strength, stiffness and cupboard size outline conditions, minimize the number of Cabinet parts, narrow parts of section size; Secondly, improving the utilization ratio of the volume of the Cabinet, according to consumers requirements properly design goods storage space; the third is to use a composite structure, making full use of the materials; (4) as far as possible using removable structure, is conducive to the production and sales, and old furniture parts and recycling.
The overall environmental for cabinets, in October 2006, the introduction of the residential State integrated kitchen "industry standard, well-defined closet formaldehyde emission must be less than or equal to 9mg/100g. Industry stressed that cabinets production is a systems engineering, sheet metal is used in the processing of a substrate, many factors will affect environmental quality, for example, to use edge, viscose, door paint raw materials, formaldehyde is widely present in the raw materials, processing technology, at the same time, corporate design standards will affect the cabinets of environmental performance. This shows that the sheets are environmentally friendly products is only one aspect of environmental protection cabinets, is far from a scientific argument.
The Cabinet sections many participating units have indicated that, if the first few years of cabinets industry or in a disorderly competition, beginning this year, various kitchen cabinet manufacturers have consciously apply above the "environmental standards", green is the one you want to create a century brand of cabinet manufacturers with the most basic compliance project.
Stay in the simulation phase no future
The author in the kitchen section activities and many other trade exchanges, heard most of discourse is, excellent kitchen cabinet enterprise should encourage invention, encourage design competition, in order to promote the upgrading of products, improve product quality, reduce production costs, thus ensuring that competition in the market in an invincible position.
The author from the Eastern States too, such as local famous Cabinet Zhibang enterprises understand that many cabinets businesses each year to launch 10 ~ 20 new listing. While the current cabinet is prevalent in the market of "to draw", few small businesses because does not have its own design team, every season season, changing paragraph peak falls, many companies will send commercial espionage copying original works slightly transformed into market.
"Cabinets like sanitary ware, you have to frequently update cabinets products, renovate local, can attract more customers. Otherwise what would come to you. "A brand kitchen boss told the author. The Cabinet is different from the floor, sanitary ware, and other standardized products, it's a very personalized and differences.
Jiangsu Province furniture Association Jianhua, referring to the Nanjing cabinets design capability analysis, when this is the vast majority of Cabinet enterprise in Nanjing is not strong design capability, and cabinetry cultural development is one of the openings of the process, many enterprises do not have the strength and patience to input, and foreign brands, natural disparities. In particular, by design, our cabinets tend to always stay on the simulation of the initial stage.
Jianhua President told reporters that although cabinets are personalized strong products, the actual size of the cabinet design is constantly changing in size, but want to be in the same business in real estate brand development of Nanjing, must learn to encourage creativity, encourage applications for patent, and not to the present moment, will forever bound in the simulation of the initial stage. The only way to gradually promote the upgrading of products, improve product quality and vitality, thus ensuring that competition in the market in an invincible position.
