Wednesday, March 9, 2011
Analytical cabinet dealers "reform desire" to win the market with what.
Unlike other commodities dealer <p> cabinet dealers. .Distribution of computers, televisions, refrigerators, tobacco and alcohol marketing, distribution, goods vehicles, etc., without design, does not require integration of assembly and other services. .The cabinet dealer responsible for "Different Kitchen" design and terminal installation responsibilities. .Therefore, the cabinet dealers on the responsibility and ability to understand the formation, often determines the operating state of good or bad. .</ P> <p> China's cabinet since the franchise entered the initial stage of operation has been, since the little eight or nine of the course, if the reflection about "Business Collaboration" process and details, summarize the pros and cons and feasibility, as long as .have personal experience and feelings, some will "chain" the substance produced a strong "desire to reform." .Practice that: Status and brand manufacturers, distributors and dealers of responsibilities between the unknown, so that the dealer's normal business operations and expansion is limited. .</ P> <p> (a) address the symptoms of common diseases the industry in order to straighten out the "Business": </ p> <p> even the "brand manufacturers" own independent full service, " .marketing, design "and" production installation "before and after the match, there is also a serious" disconnect ", which is the cabinet industry, the ubiquitous" disease disease. " .To a common phenomenon, the brand manufacturers are not complete, can refer to before and after, unified and universal system, there is no common "sales, design, production, installation," the commodity object, did not form around the object .layers of service "rule." .</ P> <p> manufacturers face is limited to "brand" and "product" cooperation of the dealers, do not have executive powers. .The manufacturer's operating requirements, and regulate sales and design professional requirements, only just wishful thinking, dealers work experience can not understand, difficult to arouse consensus and resonance. .</ P> <p> "between industry and commerce," the nature of work and understanding of the differences arising from the different perspectives of the Chinese cabinet "can not expand the business platform", "low efficiency, high cost" of .the main barrier. .Dealers did not own the design and manufacturer sales and production closer together, and even, some dealers have been concerned about their joining the brand "industrial base, how to"? "Industrial equipment, how to"? " .production methods and ideas how to "?" the future of the industry trends and prospects for the industrialization of the brand, "How? </ p> <p> for different angles of the" business "formed between the different understanding .is to produce "out of touch before and after" the main reason. .If the dealer's "show and sale," "sales and design" still can not meet the industry "system and the law" needs? If you still can not with production, packaging, shipping closely? Then, distribution .for the operation is not normal. .Products obtained from dealers (parts unit) quality is not stable, the cost is not reasonable, the success rate of installation will not be improved. .</ P> <p> (5) in the dealer front-end "restricted" under the premise of the brand manufacturer's production order is not normal, no longer need to "heavy-duty product line," will not increase production efficiency, quality .not stable, shipped "semi" accuracy is not high, the brand no real meaning, expansion severely limited. .</ P> <p> more "disease syndrome" is caused mainly due to the status of the Chinese cabinet, is a manufacturer and distributor of the difficulties encountered in practice, the main reason is the strange place in the cabinet industry, the root causes of .. .</ P> <P> <P> <p> (b) the distributor of reflection and reform: </ p> <p> should re-interpretation of the cabinet. .Cabinet is not abstract, is specific living facilities, in various chamber need to complete the kitchen design and installation, the design and installation capabilities, is very specific. .</ P> <p> dealers should be re-interpretation of the duties. .The ability to design and installation is necessary capability cabinet dealers. .Exclude psychological dependence, can attach great importance to these responsibilities. .</ P> <p> should be dealer sales, design, installation formed to meet the production-oriented, for common and standard industry operating system. .First address to sell? How to sell? How to design? Procurement, production, transportation, inspection, integrated installation to logical form a "business line" operations. .</ P> <p> dealer sales, design, procurement, and other acts, and can protect the quality of the manufacturer? Guarantee accuracy? Increase productivity efficiency and reduce costs? Stake, will directly affect the dealer's cost, profit and .installation success rate. .</ P> <p> dealer sales and design functions regulate the benefits: </ p> <p> to fight the "business platform", you can copy, you can copy the base, operations are no longer constrained by human factors .. .No longer be special and the "so-called technical barriers" restrictions, personnel can quickly and thoroughly, and apply the law after the formation of law can give full play to the other advantages of human resources. .</ P> <p> master cabinet dealers and the inevitable need to have the ability to streamline operations, get rid of the prominent Mao Dun unforeseen problems, you can go all involved in business development. .</ P> <p> improve the display and sales, marketing and design of the current situation, you can get, ranging from 40-60% lower cost, the cost, and share opportunities. .Improve front-end sales, design and procurement, you can get classified clear, coherent, complete package, "parts parts", to facilitate the acceptance and terminals installed, improved efficiency. .</ P> <p> (c) qualified manufacturers will not give up "industrial innovation," the opportunity to: </ p> <p> is to regulate the dealer sales, design, procurement methods? Or passive ., upset the status quo? manufacturers, there are different considerations, is a different understanding of the basis generated by the different distinct Jue off, forming two different "business cooperation system." .</ P> <p> maintain the status quo can not solve the fundamental Mao Dun: Most companies do not welcome the "industry" and after industrialization, too transparent, because the basic conditions, not to play production efficiency. .Therefore, the use of "business skills" and "very abstract commercial slogan," the dealer orientation and development. .The old "dealer" approach to development, although it can not solve the "fundamental Mao Dun." .However, in particular during the initial stage, dealers do not generally understand the occasion, but also for commercial gain, to create limited to "representation" of prosperity. .</ P> <p> abandoned a short gain but reborn, follow the objective law. .A: Some of the awakening after the approval by this road that will benefit dealers first, and continued to see a stand out bright and firm beliefs. .Second: With the industrialization of the sound, some dealers from the "do not understand that" to "an understanding" will undoubtedly have made great progress, suffices to show that the truth requires a proper understanding of the process. .Three: there is no new distributors to join the concept of the old, easy to accept the industrialization of the regularity of operations. .Fourth: Even if not yet understood, but the "high cost" of the cost of benefits, the dealers have a huge temptation. .E: distributors generally recognized: This business cooperation between the cabinet contents and methods have not changed not, the same no way out. .</ P> <p> according to the principle of quantitative quality, comparing today's numbers do not represent the future, we can not measure the correctness of the path of development? Generally, shape and location based industry, is inseparable from the premise of the following five metrics: .</ p> <p> "between industry and commerce," a unified, common, standard operating system, and their understanding of their responsibilities, each do his duty, is the key to breaking the bottleneck problem of the cabinet industry. .Although the brain has always represented the bottom position and speech, and about their own behavior, although there are a considerable part of the dealer has not yet this "disease disease" attach great importance to the pioneer, must be the ultimate winner. .Ranging from six months, as much as a year, you can take center. .</ P>.
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