Recently home market anomalies, many cupboard brands have launched promotions, to take the discount in low season, breaking the sales market in disguise "cupboard price wars" unprecedented fierce, some businesses complain about cabinet industry has entered the era of "profit".
With the Cabinet, the Cabinet of the brand increase the competition between enterprises is also reached the white-hot, enterprise requirements for survival, development, and we must find a way for their own development. Some large companies began to search for products with high added value, change the ideas, innovative products, expanding horizontal industry chain, further digging deep product; whereas small enterprises, as its capital, technology, channel, and so on, to widen and deepen product development facing great difficulties, so they are more inclined to take shortcuts, that is, low-priced zouliang.
"Profit" is in contrast to dialectically
If 10 years ago by the Cabinet industry, now the Cabinet is the "profit" really. Cabinet industry really is meager profit? that's not necessarily. Cabinet industry now increasingly specification that has a reasonable profit margin. If not, why do so many people want to get into this industry, enterprise is it will not be a losing business.
If we look at by backward thinking, this problem will become clearer. Enterprise's profit drops, means that the cost may increase the cost and improve means raw materials price rises, if the enterprise in the guaranteed price, not lower profits, the only possibility is to use almost raw materials, ultimately hurt or consumers. Therefore, consumers are buying cabinets, the price may not necessarily be rational is a good thing.
Huge demand has been in the past to understand the era is the key
Decline in profits in the cupboard, Cabinet enterprises also need to make a profound reflection. The industry believes that the Cabinet has long past the age of profiteering, enterprises providing consumers with a satisfaction to let consumers feel the cabinets, it is first necessary to understand what they really need to master the market initiative. Its always complaining, why not find out the causes, from their own problems.
For example, Optima, Bode, high-end kitchen brand to enter the market and has been very popular, deep dive, it is not difficult to find good product design and quality assurance is the enterprise development tool, and this happens to many domestic enterprises lack of kitchen cabinet. The Cabinet has in the past, the era of profiteering corporations should be less impetuous, more focus.
Profit lower enterprise need positive guidance for consumers
With the rising prices of raw materials, the industry standard, the cost of raising the generated cabinet, Cabinet prices is an irreversible trend. Quality promotion in cabinets, cabinets, guaranteed price right floating enterprises had profit space, believe that the majority of consumers are able to understand. From this perspective, the Cabinet business how to guide consumers become particularly important.
In fact, the Cabinet merchants "price war" the consumer is not necessarily the beneficiaries. Endless price war is a vicious circle, consumers get 1 low price, but cannot guarantee the quality of the products, even after service such as, the ultimate brand damage, plunged into the abyss of bullshit. Businesses need to have a sense of responsibility, in addition to providing the market with quality products, but also positive guidance to consumers. As new as cabinet Feng said, when lower profits, we have to seek a breakthrough, instead of endless play the "price war". With the improvement of living standards, consumers tend to enjoy Cabinet value, not just look at price.
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