Market-70% of the order from cupboards at enterprise products

Nanjing kitchen cabinet market have an embarrassing facts: brand cabinets in the kitchen cabinet market increasing weight, but I still have a hyper-70% of the cabinets product orders from those unknown, even without any brand of folk craftsmen.

Senior figures in the industry, the cost to the product price. Brands need hundreds of thousands of production line cabinets or even millions of frontloaded, workshop cabinets does not require any input will be able to start production, primarily because cabinet industry, is not high technology content, low entry threshold. Further training of staff is also essential to brand enterprises, capital of the input and output of nature requires some profit.

In addition, the sales channel of construction also control product price. Stores rent nature cannot and cabinets small workshop for the cost of this album par, small workshop in this round in occupies a price. The Cabinet is the customised product, determines its production cycle. From Cabinet in stores of prototyping, to enter into sales, then to the kitchen cabinet fabrication and installation, etc., need money from circulation cycle also longer, therefore, requires a large amount of profits as an operating working capital.

In the installation and service workshops while match Tai cabinets brand enterprises in the formal and in place, but also has its own set of existing law. Installing the cabinets of the technical content is low, and often in the drinking water supply, electric process is good, so the contradictions of communication is not very prominent.

Salesperson pointed to a Cabinet on this author says, "this is truly one of imitation Optima ® classic European style of cabinets, but our product quality and after-sales service and they are exactly the same. But we did not design costs and advertising cost in it, so we will have price cupboard. ”

Wage-earners consumers choose 1200 RMB/yanmi — 2200 Yuan/yanmi majority of users. The added value of the brand kitchen comes mainly from the product design elements and promotional elements, while consumers whether maizhang or unknown. Currently, brand cabinets technology content compared to regular cabinets do not have absolute superiority, and research and development work done and not in place that is other small enterprises plagiarism product design, the market is difficult to form an absolute competitiveness.