After the financial crisis, the strong domestic industry, plus the original do export enterprises in the financial crisis to temporarily change management strategies, from domestic exports, making the country more intense competition in the domestic industry. As in the fierce competition in occupies a larger market share, domestic enterprises pull out all the stops to launch innovative marketing tool, in win orders, build brand, but also for the furniture industry has added a new atmosphere. "Kill" will be the second 2010 top network marketing hot words, its source at Internet game was ported to home sales, from then on.
"Kill" from online games seconds to home
The so-called "second kill" network seller publishing some very low prices of commodities, all buyers at the same time online buying of a sale. Due to low commodity prices, often a were sold out on the shelf, sometimes just one second. Seconds to kill first appeared in the online game "Luna redmoon", is the online era of the first online game, the game battle for seconds to kill as the main theme is Luna created seconds after killing a Word, to other online games.
With network marketing is increasingly taking root, coupled with the decoration of the netizens have grown in the soil, making the network in the emerging network seconds to kill a appear in household products, immediately recognized and sought after. At present domestic industry launches second kill marketing General to wooden doors, cabinets and other building materials, units, to attract the eye, Florida seconds, business or even kill launched the "$ 1", that is killing the seconds in activities specified time in seconds to kill success, as long as the flowers have a symbol meaning 1 Yuan, the beloved brand home material hold to go home.
"Kill" boost seconds, brand marketing
Seconds to kill marketing to lucky has brought tangible benefits to consumers, but also to businesses earn enough popularity. TATA doors earlier attempts is kill marketing building second brand, Dalian netizens have opened successfully. Early in its official website launched just 1 dollar money could kill a TATA seconds worth mentioning is the wooden doors. But as long as users involved in seconds to kill, may receive gifts. In the huge rewards, many netizens enthusiastic participation activities, expectations are killed, according to the second successful TATA wooden doors, because too many participants, the Web server was down. This activity while conceding less under make a lot of profit, but on the line after warming up shop marketing activities and branding has played a significant role.
Kebaoboluoni also tasted seconds to kill the benefits. Some time ago, the launch of the "three kebaoboluoni gun exciting surprises" campaign, the early "seconds" brings together kill many people, perfect for this event and set a lot of dominance. Activities that day, the atmosphere is very popular, a female customer to 2000 $ ultra-low prices kill to a 20000 kitchen coupons for their amusement. According to reports, kebaoboluoni will copy the kitchen experience, deliberate killing seconds for furniture products seconds to kill.
"Kill" rational treatment seconds into best policy
Home industry marketing never lack innovation, just from the group to buy auction, from powerful lineup of thousand Charter customers to cut costs in order to benefit to the customer's President visited storefront site from being circumvented, signings, Chief Executive Officer, to take into account the entire terminal market CEO video chip ... Now there are killed seconds is powerful testimony.
Seconds to kill the marketing activity in the domestic industry in the beginning is very good, industry insiders predict that this year will have more home material brand with this kind of marketing approach. It will be a new trend spread to domestic circle, brought a new round of competition. More importantly, through these marketing means that consumers have real benefits.
However, in the face of tremendous temptation seconds to kill marketing, consumers treat for good reason. Experts said that the analysis from the perspective of psychology, this "limited time limits" seconds will enable consumers to kill, in a tense psychological state, at the same time increase commodity "Wu Yi XI Wei GUI" interests, is likely to buy your own and do not need, or ignore the quality of products, for a moment just for the sake of cheap, and into informal business businessmen "seconds to kill" trap.
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