Home appliance industry overall kitchen cabinets industry rubbing can win in the end?

To many consumers, "kitchen" is still a relatively new concept. However in many manufacturers, the integrated kitchen is caused by the consumption boom on the horizon. Haier is the leader, the first showing of the "Cabinet home appliances, service station satisfaction" brand. There is a leader, CHANGHONG, beautiful, Vantage, cherry and many other household electrical appliance enterprises followed, to finance, build the whole kitchen products; cabinets production enterprises had countered, section Po, Totem, cabinets of CCP, Optima business also played the whole kitchen.

As the saying goes, no, not early, integrated kitchen industry high profits is attracting household electrical appliance enterprises and enterprises have been participating in the cupboard. Haier kitchen facilities co., Ltd. Beijing Center General Manager Zhang told reporters: "Haier overall gross margins nearly 30% in the kitchen." It is learnt that the appliance industry's current average profit of approximately 5%-10%, the industry's mouth already belongs to the "sunset industry", in contrast, nearly 30% of the whole kitchen and the profit level is not a little oil and water; and Vice President Zhu changling, relative to the entire furniture industry, integrated kitchen is quite good industry profits.

In addition, because the whole kitchen in our country is still in the promotion, by phase, about 100 million households in urban households, the rate of overall kitchen has only 6.8%, and Europe and developed countries is 35%. Mr changling President surmised that in the next few years, the overall kitchen will maintain a growth rate of 30%.

Although it is a high-margin, high-growth markets, overall the kitchen areas are the "group of small fighting" fronts. The industry believes that the overall kitchen areas in China is not one to be able to get out of the leading enterprises. Zhang bin said, now the whole kitchen industry with more than 1000 companies, the market value of over $ 1 billion city slums, the "trap" of enterprise probably only two or three. In his view, after three to five years of development, integrated kitchen area will gradually appear output value reached tens of billions more leading enterprises.