At the Shanghai World Expo exhaled great atmosphere, 2010 may be held in Shanghai-Shanghai industry chuweizhan, different from the previous exhibition, the Cabinet industry zone became the largest one point. Dandy, 2008，, gold, several zhibang brand investments, creating a very prominent brand image and strength of the booth, and during the exhibition venues, frequently of investment will be held. Oulin is spared, sustainable investment conference, held for three days. Cabinet industry insiders have amazed: Cabinet trades entered the era of "burning the money".
At the end of last year tenders in CCTV, Optima, bidding on participation in CCTV Kebaoboluoni and tens of millions of inputs in CCTV tender period. This heralds Optima, kebaoboluoni as an industry leader — a line of leading brands, full force, from the consumer perspective, the achievement of from brand to brand of butterfly; from competition level, quickly opened and the second and third line distance, sustainable brands.
For Optima and kebaoboluoni, they have basically completed the layout of the national channels, channel big net already finished weaving, channels but is then optimized and promoted. They have risen from channel competition levels to brand competition level, the goal is to build a Chinese consumer brand a household name in public. Therefore, they did not hesitate in CCTV bid section input heavily "burning money", was approved by the consumers mind brand.
For like a dandy, 2008，, gold, etc. located pianuo zhibang, Cabinet trades second army brand, a national channel layout also does not complete, still in the channel at the level of competition. By Shanghai Exhibition, showcasing the brand image and strength, to excellent dealer, or the second army brand focus. So they hit invests, with a view to the Shanghai exhibition featuring high quality reseller resources. In this session Shanghai Exhibition, the second group of internal competition fiercer and heated.
09 years past financial crisis for China's cabinet industry, Basic does not have any effect, many cupboard enterprise is the market's growth, but growth is faster than in previous years. This shows the Cabinet industry, although the real estate of downstream industries, countries this year published on real estate market of macro-control policy, aimed at primary and secondary cities, on the second, third and fourth-level cities, Cabinet products have strong rigid requirements. Cabinet industry is still in the growing period, far from mature. This has greatly increased the second army brand expansion of confidence and determination.
Since the cabinets industry is growing and Cabinet industry, 100% customization features of the industry, the industry average profit rate is relatively high, far more than mature home appliance industry and sanitary industries. This is why, like beauty, 2008，, dandy, and other traditional appliances predators has always coveted cabinets industry. It is said that strength of bath industry brands such as faensha, and so forth, are building cabinets production base, desires to scramble the Cabinet industry.
The present Cabinet industry, channel construction standards, in addition to Optima, have achieved relatively robust kebaoboluoni and maturity level, the single most kitchen brands trading size, profitability, reseller management, dealers loyalty, also at a junior level. Manufacturers on channel dealers helping and management at a relatively low level. Therefore, dandy kitchen boss said: recruit distributors like children, give birth to a, it is necessary to support a successful one, you have to. The majority of China's current cabinet brand terms, be completely done yet. Cabinet enterprise need to practice your skills. The industry's relatively low level of competition established household electrical appliance enterprises, bathroom cabinet industry, such as enterprises look to timely entry, one of the reasons.
Near three cabinet industry enterprise development very critical period. Industry to continuously improve the entry threshold; household appliances, bathroom and big capital; the level of competition in the industry, the competition to enter the rapidly growing; high-quality reseller resources will become more and more by mainstream brand of a line; a line of monopoly mainstream brands and third line brand, regional brand gap widening …. Cabinet industry has entered the era of "burning the money": acceleration of Happy Valley circle, channel operation fine chemical, industry accelerate the reshuffle, Volkswagen brand stand out in the end times!
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