"The Chinese kitchen cabinet market is very big, but the real big enterprise, don't look at bolloni, Haier's reputation is not small, but the annual sales of more than 10 billion enterprise only Optima family. "At a recent work of kitchen engineering Committee of China building decoration Association, China building decoration Association, horse very expensive look seriously said. In his view, how strong is my cabinets industry first to solve the problem.
Thankfully, Optima action to have increased confidence in the Cabinet industry.
It is understood that the Optima sums to hire Germany expert planning and design of 10 thousand square meters of new plant is under construction, annual production capacity from the current 15 million sets of cabinets to 30 million sets. According to the plan, Chairman Yaoliangsong Optima ®, Optima ® in the next few years, double the yield to be achieved, the Pan-European distribution system product sales more than $ 4 billion, Optima become joint-stock companies.
China building decoration kitchen engineering Committee Director Tian Liang said, other million businesses to learn how afraid of Optima "stomach", because the Cabinet industry, there is still great market space. Mr million good said: "it is expected that in 2009, our whole Cabinet market space will $ 30 billion, plus a companion kitchen appliances, by 2015, its market space is expected to reach $ 1000. ”
The brand remains the lifeblood of enterprises
The most expensive in the 21st century? in addition to talent, is the brand. Once proud to "guerrilla" this mode of production of small cabinet enterprise in the international financial crisis strikes back has already gone, fully illustrates the brand's prestige. No brand of products is low added-value, competitive products, and ultimately to be eliminated. There are thousands of enterprises in China's Cabinet, and the people that come to name only a few. Enhance brand awareness, promoting the development of China's cupboard main ways.
In this connection, Dr. furniture co., Ltd. Chongqing family General Manager Michael Shih-share. He stated that, as a creation time is less than 9 years in business, family doctor now have access to the title of "top 100 enterprises, and enterprises are inextricably linked to the brand construction. On the one hand, the enterprise focused on advertising investment, "life aesthetics professional rendering" this advertisement is the hearts of the people; on the other hand, enterprises gradually perfect service system, with a particular focus on the consumer's assessment, often in the form of a questionnaire survey in consultation with the consumer advice. Peng Shih said: "the Cabinet industry, based on the product, key in the brand. ”
In fact, depending on the brand developed on behalf of the enterprise not only have a family doctor, Haier is also a typical kitchen cabinet. Since 1997, from Haier electrical appliance industry in 2002 investment 1.83 billion into Asia's largest and world's leading automation workshops, to the establishment in the country now has more than 600 business outlets, Haier Cabinet key to success lies in its outset owned brand gene. The Secretary-General of the China building decoration kitchen engineering Committee, said that the high Shiyan Haier home appliance industry to establish a good image, promote it in the closet industry rapid development.
Industrial chain is not long for win-win cooperation
Tian Liang said, how million sound cabinets industry chain, and the furniture industry, household appliance industry, real estate, is the current cabinet industry development problems.
In the closet, truly on downstream, mutual combining enterprise, Rodney is one, in spite of its so-called "kitchen communicates" is because the product is its own production. Bolloni do cabinets, and then do the whole kitchen and a sofa bed, a temptation to sales and other decoration necessities, eventually selecting the "one-pot-end". Of course, in addition to its own construction industry circulation platform, bolloni also and real estate businesses establish clear channels of cooperation, such as a well-known real estate vanke industrialized production of strategic partners, China vanke's house where, bolloni will go there.
"We have no bolloni that strength to diversification, and the furniture industry, home enterprise cooperation platform, but we can perfect the Cabinet industry chain, such as competitors and build new cabinets industry base, through joint procurement to reduce production costs, etc. "Guangzhou Golan di polymer materials co., Ltd. General Manager Tian says. Tian Liang pointed out how million exceeded industry bottlenecks, fighting for the win, not a silo, the Cabinet industry big and important ways.
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