How to enhance distributor cabinets loyalty to prevent flying alone?

Domestic top cabinets brand if Optima, kebaoboluoni, Sofia, and so on, these brands are there hundreds of dealers in the country, so many distributor mean strong also produced a management challenge – how to improve dealer loyalty.

First, traditional processing reseller relationships:

Resellers change new model.

How to use rebates to dealer advertising support.

How to use rebates to order a rebate.

Corporate headquarters provide training support.

As a kitchen so special industry dealers often arise — fly fly single! is not just a single cause of loss of profits, business losses. But there also exist for the brand reputation of the enormous risk hazard.

2, 9 are cabinet network for cabinetry industries has a decade of experience, how to consolidate national 580 a reseller relationship, we have many proven management method to share with you:

Establish a family Club

Cabinetry dealer as our Cabinet Enterprise important component of our relationship as an integral with the family. Among the distributors are required to establish a relationship with affection. Such as company headquarters is parents, we can follow the qualification, called the boss, the second, third, and so on, and each time a conference or event, qualification older dealer must play a leading role in the lead, so you can train dealers on our corporate responsibility.

Let us become the interests of the community

Distributors of the operation of the interest income marketing headquarters, headquarters and dealer itself is a community of interest. We must let dealers with this awareness, and always remember our headquarters is and they together profitably. Giving dealers vivid skill improvement platform.

The ability to upgrade, I think there are some enterprises do very well, they value their learning and progress. This is now a lot of enterprises do not have to even ignored. Giving dealers vivid skill improvement platform, to be blunt point is offered to distributors in the most effective and conducive to improve dealer loyalty measures.

A regular investment conference, one month or six months can a dealer's Forum, narrowing the distance between dealers. Regular dealers planning Investment Summit.

B holding case sharing (teleconference, QQ Group meetings, video conference can). Share headquarters and dealer success stories, or other brand's success stories, exchange of business ideas. Content can be text, or video recording, you can give us curtain road planning company help organize beautification, invited us to participate and comment on wuzong out a second prize of Excellence Award, the lives of the rich dealer.

A company's culture is not only reflected in the day-to-day business activities, but also need some groups of activities to reflect that such companies will have the cultural connotations of precipitation, can we truly have the core competitiveness.