Kitchen cabinet market still has plenty of immature market norms should be

Inside China's cabinet industry, to achieve standardization, scale, serialization, it is first necessary to resolve the problem of the quote method. Abroad, the Cabinet without exception uses the unit Cabinet quote, but in domestic to yanmi quote almost became a market-ready quote form. In fact, the quote method disadvantages are obvious, for consumers, this quotation is not clear, implicit, and easily by unscrupulous manufacturers ' attacks; for manufacturers, this way of quoting is not conducive to standardization, standardized production. In turn, not standardized products do not have the completeness and interoperability and interchangeability, lowered the replication and experiential learning, quality assurance, and makes it difficult for the consumer's interests is not guaranteed.

Now the market is that small manufacturers can't standardize production, the standardization of quotation; large manufacturers want to standardize production and standardization of quotations, but arm twisting but market. In a personalized, some consumers often put their own dimensions making cabinets misinterpreted as personalization. In fact, in the schools of the world, Germany in the Cabinet system focusing on the standardization and functionality, Italy system focusing on the design style. Future cabinet industry will be a focus on standards and functional brand and design-oriented brands, consumers can choose their own taste of Cabinet company, but the size should not be over-emphasized. This also explains our cabinetry industries not mature and the consumer's value of cognitive weakness.

Cabinets brand's rise road

Based on the real estate industry is driven home art supporting industrial development, State Department of being related to the development of new standards for residential buildings to upgraded supporting industries of large-scale development, and this is the closet brand strengthening of good opportunities. In a short time, the enterprise brand cabinets will be the brand kitchen Enterprise combining to form a complete overall kitchen settlement system. While the overall kitchen, electric components will provide technology intelligence, network development, this is the most mature cabinet industry to step up.

Consumption of rationality, the Cabinet will also rely heavily on the quality, style, service and brand. Brand stood the test of time, even in a deficient environment, focusing on long-term interests. Working to improve product quality, perfect after-sales service system, and improve brand reputation.

Marketing model upgrade multiple sales profit

Because of the particularity of Cabinet products, compared to other building materials supplies, cabinets industry needs a healthy marketing channels. At present, China's cabinet industry sales channels primarily sold farm, own stores, network marketing, join us and experience the Museum, and the rapid development of network marketing is to get some more closet developers dig into another pot of gold. How to market changes in the consolidation, optimization and innovation to find the most suitable for the business development of success should be the 2010 cabinet industry event.