Concerned experts pointed out that "hidden rules" as a negative, reverse rules is seen light, every business should be in the money and the conscience of the rational choice between more.
Last July, Miss Wang of Harbin in the local delivery of flagship store to 1.4 often spends $ price purchase often spends brand cabinets and businesses signed a contract for ordering books. Available during installation, Miss Wang found table of brands is often spends. She puzzled: ordering business commitment to purchase the goods quality standard and sample Cabinet agreed, and repeatedly stressed that the floor is shipped out of Guangzhou, did not expect to own installation of the floor is not a contract specified in that paragraph, but not often spends brand. But often spends express contractual terms agreed Additionally promise: "sold cabinetry, doors and Cabinet are often spends production, not to reduce the cost of another small factory processing inferior quality, such as breach of promise of Cabinet double compensation. ”
Cabinet table often spends are labeled another considers aspects of the brand? often spends explained that often spends cabinets full of artificial stone table commissioned a company processing, but because this enterprise also accept other than the cabinet manufacturers of processing, processing surface finish machining of enterprises in the delivery, because another brand of artificial stone floor and often spends brand appearance, decorative table from, and so are the same, you might inadvertently other brand into a table by mistake Miss Wang. Often spends delivery also indicated that not only is often spends, the other cabinet company is its own production of doors and Cabinet etc, while the floor is mostly processed by other companies.
Generation process hidden "hidden rules"
Is not a cabinet industry really exist as often spends say this phenomenon? "operators stated that, as part of the floor, cabinets, many manufacturers are not their own production, but by other factory processing, kitchen cabinet manufacturers buy the surface before affixing their own brands. Some brands of Cabinet business management vulnerability also make cabinets generation processing as the industry's "hidden rules".
Recently, the author to consumer market of Beijing cabinets. Outside the Town Hall are home 100 V, sales presentations, 100 V is Chengdu brand, all the sheet metal is last seen by 100 V — — Chengdu Apple decoration materials co., Ltd. production, compared with ordinary sheet, cleaner, more professional. 100 V franchise Department of the relevant person in charge Mr. Yang said that if 100 V dealers in local dishes do processing, headquarters will be investigated and dealt with. 100 v all Cabinet, door panel are processed directly after delivery from Chengdu, the floor is generally in the local Assembly. When asked about how to recognize genuine and fake 100 V, the official said, the Cabinet, door V are accompanied by a barcode, consumers can call 100 V Headquarters telephone notification bar code query after the authenticity of products.
The Optima cabinets showroom, salespeople told the author, Optima cabinets are all produced by the headquarters in Guangzhou, does someone Foundry. Author phone interviews Guangzhou Optima kitchen cabinet Enterprise Co., Ltd., is responsible for managing the Distributor-related personnel, Optima of sheet metal are shipped from Headquarters, to parts of the Assembly, and the table is generally local presence assembling, certainly not looking OEM, if found, the company decided to investigate.
"This is Beijing's brand, Loomstate 980 Yuan ~ 1300 Yuan. "In a kitchen showroom, sales to the author describes the product. "Cabinets are factory manufactured by yourself?" sales for: "the door is from the manufacturer, the Cabinet is processing point production, imported machine processing. "When I ask whether to look at the factory before deciding whether to purchase, sales declined that laboratories are based on standard production, though rest assured, as long as the shop to see samples.
"Many large brands do we have in the cupboard, our OEM integrated Cabinet has been a long time. "Contact the author through a variety of channels to a do processing enterprise cupboard in charge Mr. Cheng said that businesses after placing an order, they follow the drawings for production and processing, and charge fees accordingly. Some well-known brand kitchen cabinet doors, by manufacturers headquarters shipping inside the Cabinet body from their factory glance. As long as there are drawings, any brand of cabinets can work it out. Simply put, here what brand of cabinets, to do all you can.
I understand that there are many brands of cabinets are here production and processing, including some well-known brand. To this, Mr. CHENG did not deny, and admits to big brand dealers on the process requirements are higher, so charges are more expensive than normal. Mr. Cheng said, their cooperation with businesses also have unwritten rules, for example, they have to keep secrets for businessmen, workers to consumers home install cabinets, requires workers to see themselves as is the brand of the installer, to this end, some merchants also require them to wear on-site installation time devoted to the brand of clothing.
OEM cabinets lucrative
A bit long in the furniture industry hard that in recent years, the market of this phenomenon is due to a variety of reasons. First of all, the manufacturers to distributors of management, supervision is not in place is the result of this phenomenon. Because some big brand management for distributors and dealers are not in place, and no sales indicators, even if there is very little, if any of the manufacturers in Beijing sales task for 10 sets per year. The present integrated furniture market, to complete the task very easy. In addition, according to the profit to calculate, at the same price to sell a set of local processing of cabinets by profits than selling a genuine profits. And integrated furniture material types, brands, consumer confusing, plus integrated furniture used plate is sealed, consumers can hardly visible directly distinguish sheet and false good or bad. It is precisely because of this, some dealers in interest-driven more willing to do the generation of processed products.
&ld
Quo; the Cabinet, the General merchants at least 40% of the profits. "Engaged in home business of Mr. Lu told this reporter, General brand cabinet shop Cabinet per square meter retail $ 70 ~ 80 Yuan, and the Foundry shop as long as the price of $ 50, businessmen looking OEM point processing cabinet will have 40% more profit. While the Cabinet table and hardware much higher profits.The authors also found that many brand Cabinet there is a kind of "pain", in addition to the door panel falls off, etc, there are also surface cracking, doors, cabinets with chromatic aberration, distortion, etc. Beijing's Miss Lin told this reporter, last year she made a reservation for a Germany imported cabinets, cabinets equipped with stove, range hood, disinfection Cabinet. Kitchen cabinet installation, Miss Lin found that businesses declared Germany imported cabinets, cupboard panel labeled brand, taps, cooking stove, range hood, disinfection Cabinet, etc. are all domestic brands. Even more depressing is that she spent 3 months cabinets out basket began to Rusty, and Cabinet glass doors are broken. This let Miss Lin angry: "Germany imported cabinets, how continuous failure?"
Industry sources, the domestic kitchen play Italy, Germany, cabinets of powerful brands in the Cabinet industry are not uncommon. Many so-called "foreign" famous brand "in the closet, there are two methods: one delegate professional registration company in Germany, Italy and other countries registered a shell companies, and all of its domestic production and sales are completed; the second is in building a factory, the introduction of some equipment, according to a standard production abroad, he claims to be" imported "to sell. Many brands have flaunted a foreign brand, or even orally advertised is the overseas production, but in specific regions indicated on the label.
"Hidden rules" untold troubles
Life, each of us in the unconscious suffer various industry interests against hidden rules. The so-called "hidden rules" is not clear on the surface of the announced that covertly formed a tacit understanding of common industry internal potential rules. Now, in many of the industry has its own bizarre "hidden rules", therefore disputes arising are common, many consumers suffering, when a ride.
"It to a certain extent, resulting in a" bad money drives out good money ' phenomenon. "The expert said that the unspoken rules against consumers a large tumor, undermine fair, just and lawful transactions a stubborn problems.
"People do not believe it or not, who do not believe it or not. "Honesty is the enterprise's survival and competitive way. For businesses, personnel, financial, technical, project, and these things can be introduced, with the exception of credit cannot be imported. Without a integrity, also lost his life, enterprises will defeat in the competition, market and consumer selection. This shows that the company is both a "hidden rules" of beneficiaries were also victims. The so-called "hidden rules" a departure from the formal system requires that a violation of the official system is in the interest of the maintenance. Therefore, it is sensible rules opposed.
Concerned experts pointed out that "hidden rules" as a negative, reverse rules is seen light, every business should be in the money and make more rational between conscience.
No comments:
Post a Comment