Kitchen cabinet market is now Chairman of the Board of the "foot soldiers" Optima Yaoliangsong interview

From 4 April to 5 may under the aircraft on the plane, Guangdong Optima group co., Ltd Yaoliangsong in Nanjing spent short and busy day: traveled the Optima in Nanjing of all stores, and Nanjing Branch Manager discuss plans for next year, attendance at Champions League Forum and speak ... In the few short lunch for an hour, is the industry's reputation as the "King" of China cabinets yaoliangsong time reporter interviews.

He · plan

70 next year a number of reform

Lift the Optima kitchen cabinets, except that advocate is Jiang Wenli, many owners may not know, China's first integrated cabinet will come from the hands of Optima ®. As early as 16 years ago, the first exhibition in Guangzhou, a Hong Kong business agents Germany cabinets, yaoliangsong sister saw after feeling: "if I can have such a closet!" original cooking cooking place can also be so neat and, warmth, has always had a keen commercial Horn Yaoliangsong is sister inspired inspired "housewives first fell in love with the whole Cabinet, in China actually no, cabinets have market, be booming. ”

In this way, design production yaoliangsong get the first set of integrated Cabinet, also laid the Optima in the closet "overlord" sector. Over the years, the OPTIMA's market share has been occupied Cabinet trades Suoo "head."

Although the Cabinet circles "boss", but being yaoliangsong. In mid-October this year, yaoliangsong and his colleagues began to formulate plans for the year 2011, after a round of another round of discussions, Optima in the next year, from the design, production, marketing, to a total of more than 70 final consumption.

He views ·

Adjustment period to three years

In Nanjing in just 24 hours nonstop yaoliangsong visited oupai door in jiangdong, clamp door and bridge North of stores. In the Cabinet industry touched up roll call for 16 years, holding the market yaoliangsong has always been more precise: "this country has been on the real estate for regulation, combined with hand cause of low housing quantity, the country's overall environment are bad. The 2008 financial crisis had a bleak period of half a year, compared to the short-term adjustment, this adjustment period to last 2-3 years. Home market till today, the sand is unavoidable, the future will be the ' foot soldiers ' appears. In this two to three years, there will be a part of the enterprise being shuffled out of the game. ”

Rising tide unprepared, various organizations are planning strategies. Yaoliangsong said, now the home enterprises has been the "develop" between, on the one hand, from the upstream industry raw materials, labour and energy prices; on the one hand from the housing decline, customers reduce pressures, "overall increases in market prices. But for Optima, the next strategy is to improve the quality and after sales and service, but does not raise the price. ”

"Health of enterprises can compress their profit price increases, the market zouliang to maintain enterprise development. "Yaoliangsong said that next year, the market will be a battle, a crisis, Optima will not price increases, but also through relevant promotions to the price, this is not a general small business can do.