Saturday, January 22, 2011

The rise of Cabinet brand should be standardized to the road

Based on the real estate industry is driven home art supporting industrial development, State Department of being associated for residential development of new standards to improve matching industry scale development, and this is the closet brand strong's excellent opportunities. In a short time, the enterprise brand cabinets will be the brand kitchen business alliances, group defeated good overall kitchen settlement system. While the overall kitchen, electric components will provide technology intelligence, network development, it is also the trend of Cabinet industry is the most most to defeat cooked.

Inside China's cabinet industry, to achieve standardization, scale, serialization, it is first necessary to resolve the problem of the quote method. Abroad, the Cabinet without exception uses the unit Cabinet quote, but in domestic, to quote almost defeated yanmi market General quotation form. In fact, the quote method disadvantages are obvious, for in-province, this quote is not clear, implicit, and easily by unscrupulous manufacturers ' attacks; for the manufacturers, the quote method is not conducive to standardization, standardized stillbirth. In turn, not standardized stillbirth products do not have defeated set, versatility and interchangeability, lowered copying ability and experience and continuing education, quality assurance, make difficult also disappears, the benefit is not guaranteed.

Now the market situation, small manufacturers didn't method standardization stillbirth, standardized quotation; large manufacturers want to standardize the stillbirth and standardised quotations, but arm twisting but market. In a personalized, some consumers are often put in by himself to making cabinets for dimensions for personalized misunderstanding. In fact, in the world, in the Cabinet ran sent Germany system standardization and functionality, Italy system to design style. Future cabinet industry will give attention to standards of, functionality, brand and value design brands, consumers can choose the right in their own taste of Cabinet company, but the size should not be over-emphasized. This also explains the human state Cabinet trades unbeaten cooked and elimination of value of cognitive weakness.

Elimination of rationality in the cabinets of development will be more dependent on the quality, style, service and brand. Brand stood the test of time, even in a deficient environment, focusing on long-term interests. Efforts to advance the product quality, perfect after-sales service system, progressive brand reputation.

Marketing model upgrade multiple sales profit

Because of the particularity of Cabinet products, compared to other building materials supplies, cabinets industry needs a healthy marketing channels. Currently, people power cabinets industry sales channels primarily sold farm, own stores, network marketing, join us and experience the Museum, and the rapid development of network marketing is to get some more closet developers dig into another pot of gold. How to market changes in the consolidation, optimization and innovation to find the most suitable for the business development of the road to defeat reactive power, should be the Cabinet industry event.

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