Each of the 6-8 months, usually the furniture market in the low season. Perhaps the subject property mortgage "new deal", this time Shunde furniture store even more quiet. However, the reporter was informed that recently many cabinets and wardrobes brand "odds", which is scheduled to open flagship store, to experience the Museum have settled in lecong, accumulating more and more obvious.
Phenomenon: cabinets, wardrobes brand new shop beginning economies of music from
Lecong has always been contested terrain of furniture brand "," cabinets and wardrobes nature is no exception. However, the Cabinet has been considered edge industry, furniture, building materials and appliances three industry positioning, have only dispersed in all the major furniture stores. In June 2008, along with kitchen cabinet lighting city opened the wardrobe, cupboard, shop started recently in major Cabinet wardrobe brand tie heap is strengthening, the "clustered" effect.
Hi curtain music is one of Singapore's top ten furniture brand, with operating open wardrobe, cloakrooms, Office series, and living room furniture series. Early this month, they shun with Cabinet lighting City China opened the first flagship store, an area of 400 square meters. The recent opening of forest Cabinet, sembe cabinets, card Danli home, Western dance cabinets, Helen Bernard Cabinet brand is also the first time and moved into music from.
In addition to the "new brand", and "enlargement" of the old brand. Factory is located in the products in the Shui chancheng love cabinets, before the aide owned in 170 square meters of the shop, and now for a large storefronts of doubles, mid-reopened last month. New shop after the expansion, more emphasis on experience-shopping to showcase classic fashion closet-sized and large.
This reporter has learned that, along with kitchen cabinet lighting city b, a layer of 11000 square meters, are operating and building products, recently opened with major brands, and moved into rate has more than 98%, compared with last year, a greater improvement.
Analysis: home loans under the new look "exports"
6-8 months has been the furniture market of low season, and the second half of the furniture market in the property market mortgage under the influence of the new deal, the situation is not clear, the Cabinet wardrobe brand "awards recognize" the Zain heap unavoidably opened phenomenon makes one wonder.
"(Real estate mortgage) effects of the new deal for us, but is not very big. "Products like kitchen Manager Li told reporters that the wholesale accounts for their entire sales of 80%, 80% of 90% of the total export; accounted for 20% of retail, is half the domestic export sales. Count down, products like kitchen more than 80% of sales are for export. "Music from the world furniture market window, we expand reopen's main purpose is to attract more foreign investors to purchase. ”
Helen Bernard cabinets Manager week ruifang said the General size of the finished furniture is fixed and not necessarily suited to each customer, and the cabinet size as long as the style suitable, made at will, therefore, easier to attract foreign customers to sign the Bill. "A lot of brands are more willing to do the export, you can save a lot of the sales process. ”
Reporters several cabinets wardrobe brand is aware that the "new deal" for business-to-do not worry too much, but after the "times of crisis" in foreign markets are full of confidence.
Impact: a local market potential or promoting industry reshuffle
Although many furniture brand in lecong shop export, but the cabinets of reactor operation and will also help stimulate local retail consumption.
SunLink Cabinet lighting city Vice President Lu Sheng boring analysis, Shunde traditional decoration, on "the importance of" garden above the kitchen and living room, kitchen cabinet, renovation or sturdy tend to please some decoration "guerrilla" scene with cement on the stove, then covered with ceramic tiles. But as the cabinets brand in SHUNDE gathered, to a certain extent will impact Shunde consumers cabinets of consumer attitudes to slowly come to accept integrated Cabinet concepts and products. "From this point of view, in fact, the entire Shunde cabinets market space is still quite large. ”
It is understood that the retail brand, Foshan cabinets focused in chancheng huayi decoration material market, neighborhood lujing road, Nanhai Home World Plaza, sea road, Shunde is scattered in various towns of building materials Street. While the major brands of heap entry lecong, its scope including large radiation area and surrounding cities in Foshan, the new deal in mortgages, "property", perhaps will encourage local Cabinet and wardrobe market reshuffle.
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