2010 new year Bell is sounded, the whole Cabinet or smart product design for themes and marketing, become the new trend of furniture market.
"Eat" was safe, ease has become a mainstream consumer trends in household products. As with the "eat" the closest furniture, cabinets of environmentally-friendly, easy, practical and has become the main criteria for choosing. In 2009, the market is fierce, Foshan cabinets, big-time gathered together, the kitchen doing fine do, Champions League and so become market competition highlights and consolidated and adjustment, the future or will to intelligent cabinets and intelligent marketing model become the new trend.
Keywords: consolidation
Lift up the kitchen cabinet market 2009, cannot fail to mention the Champions League. The Champions League is launched by oupai door industry brand leaders "integration", can be regarded as a successful joint marketing mode. Champions League sponsor unit oupai door Foshan Regional Vice President Xu Fei said that the activities held in Foshan, a total of 3 times, the first time this year in March, Optima joint the opal furniture, air conditioning, etc. larger Gold 5 different industry leading brand expansion joint promotional activities; on 1 may, the Optima again assembled nature flooring, dongpeng ceramic, America's central air-conditioning, Thor lighting and Red Apple furniture consisting of six brands "Champions League", officially started in the first shot across the country.
3rd in August this year. The industry generally believe that the maximum federal sales advantage brand between resource sharing and mutual assistance, both to reduce business promotion costs, also give consumers a real benefits, but also expanded its influence and scale enables the win. Xu Fei said, only the third joint promotion on a 600 single business, full-year sales 50% of the total.
Keywords: segmentation
"Nearly a year Cabinet market has been gradually concentrated to a great brand, brand will be increasingly difficult to do. "South Korea Ligui General Manager Wu autumn army told reporters that the closet market has been gradually going to specialization and segmentation, brand development trends, future brands will face increasing development space, nameless new brand and brand will be very difficult to have a foothold.
Xu Fei is that at present the country's five Cabinet brand: Optima, often spends, section Po, Renzo combo, gold has been located in Foshan, 7 large regional brand of Haier, zhibang etc have also came in Megumi Jingcheng, Lingnan main road, sea and three-way, has formed a Cabinet professional Street, large and small kitchen brand together over a period of not less than 60 ~ 80 plus cisplatin with professional kitchen furniture Plaza, Foshan City Cabinet has unprecedented market competition is fierce.
"Foshan cabinets market competition, the cake is also very cruel. Cabinet of terribly professional and detail, and as people on furniture increased environmental concern, if you want to win in the competition, product process, details of the deal, green environmental protection plays a crucial role. "Wu autumn army emphasized.
Key words: smart
"Cabinets of the most important features is the practical, not only need to have strong reception function smooth, but also convenient. "Oudian cabinets Miss Hu, said the author function innovation and intelligent design has become one of the many cabinets production enterprise development and design of main direction. Market already has free expansion of corner basket, cooking drawer out basket, multiple fold-out basket, etc., and later a microcomputer automatic sensors cabinet drawer, just gently touch the drawer, you can automatically pull out. These small details of intelligent design is not only dramatically improve space utilization, and highly convenient.
Wu autumn army that is currently in the design of cooperation with the United States, will be launched in Foshan after the Spring Festival, the first intelligent home life Museum, then not only the gate of air conditioning, curtains, etc all achieve intelligent control, kitchen cabinet, kitchen utensils, refrigerator switch also the use of remote-controlled intelligent control, "intelligent innovation will be the future kitchen trends. "Wu Jun. autumn
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