Cabinet industry increasingly competitive consumer decides who is the winner

At present, there are many local home appliance giant has set foot in the Cabinet industry, some of them is the Cabinet as the focus of future development. Haier, fotile and shuaikang, Vantage, macro, aucma and other local brands in bright cabinets on the market, have been exerting force. To this end, the Beijing Association of kitchen Chamber of Commerce Secretary Mu Yong said that lead to this situation for two reasons. First, because the kitchen cabinet market has great potential for development, the larger the market capacity; second, because relative to the margins of the household appliance industry, the Cabinet industry profits in the more lucrative. It is foreseeable that in the coming year Cabinet market localization will be more intense competition.

Of course local Cabinet also has its own advantages and disadvantages. Lee: localization cabinets closer to the ordinary people's spending habits, cost-effective and economically more easily acceptable to most people; and know more about localization Cabinet enterprise market dynamic, always grasp the latest consumer trends, product to market in a timely manner.

On the contrary, the drawback is: design ideas, lag, or even some enterprises to imitate foreign brands, lack of creativity; technical content, such as environmental compliance rate should be improved, which is part of the localization of the cabinets of the Achilles ' heel. If you are not regulated, is bound to affect localization cabinets and the healthy development of the industry.

According to reporters from market understanding, some specializing in the production of Cabinet business is expanding rapidly, and grow. Optima, section Po, gold and other famous brands in quality and size to constantly improve and expand on the basis of start forming its own design team and design concepts, the gets more and more consumers.

Previously many consumers mistake cabinets industry has up to 40% of the profits belong to a huge industry, to produce irrational exclusion, a years cabinet industry sales people in the industry said. As China's brand of Cabinet's continuous efforts and development, coupled with the virtuous cycle of market competition, the Cabinet industry began to become rational development, more and more consumers have started to acknowledge and buy brand cabinets.

According to statistics, our 3.4 million households, of which 1 million urban residents; 29% of the residents said that the next five years will certainly buy the whole kitchen furniture. Experts estimate that China now has 900 billion market size of Cabinet.

Thus, the Cabinet market 2008 continues to be a fiery competition scenes. "This cabinet market rally" by the localization and brand common sounded, strife, but who is the final winner will be the consumers to make decisions.

To this end, industry experts believe that brand cabinets enterprises wishing to be able to guarantee the quality of design and at the same time, the maximum allow consumers, accurate positioning and services to their target groups, providing cost-effective cabinet furniture, this is the real form conducive to Cabinet industry long-term stable health situation.