Cabinet industry expanding rural markets in the kitchen brand first

Cabinet Enterprise ignores the significant opportunities, that is, small town in potential wealth families, so-called potential means that this market has not yet been developed. Enterprises often do not concern the small towns that these places are too poor, in fact, while these places 20 million household income is relatively low, but found that the average monthly income of $ 1400 up to 4 300 000 families, they are cabinet mainstream consumer groups.

Another potential affluent groups, the average monthly income of $ 3800 family number up to 3500 000, in China the income level of the family not only have the ability to buy the necessities of life, have the ability to buy luxury goods, but also the potential wealth groups income is close to the Chinese first-tier cities of monthly income level of $ 4300, so the groups are the primary target customers, and China town in dominant groups also constitutes an attractive market.

Then the China town of consumer psychology and consumer behaviour and big cities and what's the difference? because the former to enterprises, is relatively new market, understanding their psychology and behavior to develop corporate brand development strategy and marketing approach is essential.

In the small town of potential affluent groups, the proportion of young people, than big city 18 ~ 34 of 55%, of which 1/3 at least a post-secondary education, the small town of affluent groups with unique consumer demand and characteristics, they consume more rational, not like urban affluent groups, pay attention to stimulate excitement, such as the small town of affluent groups does not like the city, take a few hundred dollars or more money to go to a concert or clubbing, most of the small town of wealthy groups focus more on stability of life, money first thought build a comfortable home, instead of high consumption, this home industry has brought great opportunities.

In addition, the small town of potential brand awareness of affluent groups than a strong City line consumption but also, 59% of respondents were very concerned about catching up with fashion trends, and the first-tier cities only 50%, there are two reasons: first, the small town of fewer sources of information, they don't know how to choose products that only believe is more reliable, brand-name; Secondly, the residents of small towns surrounding the whole House is the friends and relatives, for fear of being looked down upon, so the more value the face. These consumer psychology coincided with traditional thinking with Jordan, many enterprises believe these backwater area on brand requirements, even as sales backlog and processing products, if you think that big mistake, that's exactly what some enterprises to open up the market effects of unsatisfactory.

In short, never underestimate the potential of small towns in the spending power of the affluent groups: for example they have air conditioning in the rate of 67%, other 12% want next acquisition, these two ratios is far higher than the proportion of some cities in China. Mobile phone ownership rate and online degrees higher than Beijing, Shanghai, Guangzhou City, outside the car ownership rates higher than the overall level of the city, of course, this is because the information and communications.