According to the survey, in the past year, the localization of a great brand cabinets actions, especially household electrical appliance industry to enter the Cabinet magnates, occupying a place. On the one hand, the brand cabinets with "applause" did not "pressure and continue to develop new products, improve market share; on the other hand also began to expand market direction, looking for more solutions.
Since the overall kitchen concept first introduced into China, the last few years China cabinets market flourishing and expansion, to today's subprime mortgage crisis in the United States and China's macroeconomic adjustment, the decline in China's stock market and related policies of adjustment, are heralded the emergence of Cabinet industry inflection point and deferred diffusion is just before eyes. In the face of the challenges and crisis, how can you in this important moment in adhering to the survival and development of China's cupboard enterprises a challenge.
Cabinet kitchen electrical appliances business enterprises have been involved in
China cabinets industry after more than ten years of continuous development, has developed a number of brands and quality cabinetry enterprise, they in rough market, constant sum up a life experience, to find the way.
When it comes to the future direction of business, Optima Chairman Yaoliangsong in this year's marketing annual meeting had high-profile indicates that: "compared to previous years, Optima eyes no longer confined to the kitchen cabinet, kitchen electrical appliances business has become the Optima another of this year. "It is understood that China has a considerable part of his Cabinet enterprise with production and sales of kitchen electrical appliances. Faced with the capacity 200 billion of kitchen electrical appliances market, Optima, some high-end kitchen cabinet enterprise that has its own kitchen electrical appliances product line to meet consumer demand for integration to purchase.
Functional furnishings industry observers week-said: complete sets of consumption, a one-stop purchasing and services overall concept, is gradually being accepted by consumers, in particular consumers, often in the kitchen with the new check-in to the kitchen before the overall planning and layout, and strong with cabinets have relevance of kitchen electrical appliances product, consumers complete purchase desire clearly stronger than the other products, from this point of view, the cabinets brand extends to the kitchen electrical appliances business with unlimited possibilities.
Home appliance giant high-profile into the closet market
At the same time, the $ 90 billion of huge closet market also to some of China's home appliance giant out of the "olive". Haier, fotile, Vantage, macro, aucma, Changhong Electric, has announced its involvement in integrated cabinet industry, some of which are household electrical appliance enterprises more integrated Cabinet as future 3C important industrial coordinates.
Expert analysis, home appliance giant into the closet market, mainly because of the enormous potential of Cabinet market and a higher profit margin, compared to profit of transparent and small household appliances market has a great attraction. In addition, the Cabinet of sales will also help to drive the kitchen electrical appliances product sales, these factors contribute to a number of household electrical appliance enterprises concentrated to the Cabinet industry.
Beijing city Federation of Chambers of Commerce Secretary MU, kitchen and bathroom believes that, as the operation of the enterprises have entered the kitchen electrical appliances integrated cabinet industry, to promote its overall sales of household electrical appliances. But it is foreseeable that in the coming year, kitchen cabinet market localization will be more intense competition.
Overall kitchen will be future-oriented market
Thus, the Cabinet market 2009 remains a fiery competition scenes. Industry experts believe that brand cabinets enterprises wishing to be able to guarantee the quality of design and at the same time, allow consumers, accurate positioning and services to their target groups, providing cost-effective cabinet furniture, this will truly conducive cabinets industry long-term stable health situation.
According to the survey, in the past year, the localization of a great brand cabinets actions, especially household electrical appliance industry to enter the Cabinet magnates, occupying a place. On the one hand, the brand cabinets with "applause" did not "pressure and continue to develop new products, improve market share; on the other hand also began to expand market direction, looking for more solutions.
Industry expert analysis, while the current Cabinet and household electrical appliance enterprises have increasingly deeper integration, but really can do home appliances, kitchen work closely with the "kitchen" is few. In particular, the use of precision during cabinets, cabinets and appliances of compatibility and even after sales service, only the big brands have the strength to support, so the market consolidation is inevitable. But to be sure, the "kitchen" will become the future trend of development.
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