Brand has become the preferred factors group buy kitchen cabinets can cut 2%

Recently, in the North Fourth ring road, was interviewed a couple is to purchase cabinets of middle-aged couples, when asked about buying cabinets preferred factors, they said: "the brand is our preferred element, followed by the environmental protection, service, design, kitchen cabinet price and other factors. This time we are finishing the second House, and also the second buy Optima kitchen cabinets, dash is the brand of the brand ... "

Was also interviewed in the digital age of consumers, including select section Po, also choose Haier, Jie Kang, etc ... Although these consumers because of their preferences, different economic capacity and choose a different kitchen brand, but it is not difficult to find these brands are market leading brands.

The National Federation of the Cabinet Committee Chairman, Optima, yaoliangsong for this "brand thermal analyses of the" phenomenon: during the past year, the largest city in the Cabinet industry from E1, E0, F0 environmental standards of great controversy, the overall kitchen standards, then to the "fake environmental certification consumption caused by shady" panic ... In addition to time burning "poor quality cabinetry complaints", etc., such incidents "forcing" the unprecedented consumer brand awareness.

In an interview with the discovery, in the brand as the preferred factors, environmental protection, consumer concerns and an important factor. To this end, remind consumers: when buying a kitchen cabinet to Cabinet Enterprise provides authoritative Department issued environmental certification, electrical household appliances market, most authoritative certification is issued by the State environmental protection administration of China environmental labeling of "certification" (also known as "ten-ring certification"), brand kitchen cabinets are obtained the certification.

GOME "kitchen" cut 20%

In addition and industry "kitchen" applause does not draw a sharp contrast, the United States selling venue "overall sales of electrical appliances in the kitchen" is always stable. It is understood that, since the seventh anniversary celebration GOME, GOME "kitchen" of sales had already broken million, the United States through price and channel two medicine, do as the "kitchen" needs. Qi and blood.

"The concept of" integrated kitchen is range hood, disinfection Cabinet, gas stove, dishwasher, refrigerator, microwave oven, electric oven, garbage crushing, etc all kinds of kitchen appliances make system with a new kitchen. Use the "systems" implementation of kitchen space overall configuration, overall design, the overall construction decoration. Each year, approximately 350 billion market capacity but does not let "the kitchen" a whole new plate usher optimistic market prospects.

The high price of clutter, and configure the brand of let "kitchen" formation in the consumers mind chaos concept, brought to market promotion. For the "kitchen" in the promotion of the problem encountered in the process, the United States, "the overall definite kitchen" is equivalent to "versus" one-time "cut", and through channel control, make sure that the "kitchen" electric brand unification and consistent.

Nearly 20% below market price advantages plus GOME brand guarantee, "kitchen" electrical appliances in the United States stores are in hot pursuit of consumers have home decoration.