The growing internationalization of domestic kitchen cabinets to dynamically import professional win

According to expert estimates, at present, China's Cabinet has 900 billion market size. The more bigger kitchen cake, today's high-end kitchen cabinet market is brand, gathered the immortal. For consumers, choose much trouble is intensified, particularly in the face of domestic and foreign goods in the double whammy, I do not know what to choose.

In this respect, the domestic famous brand boss brand whole Cabinet sales said, "in fact, for domestic or imported cabinets option largely depends on the consumer's consumer orientation, are high-end consumer population, some consumers keen to pursue international brand, hold non-imports do not buy, but now more and more consumers have been able to rationally of domestic and imported brands. ”

Reporters learned profession, currently in high-end kitchen cabinet market is basically divided into pure homemade brand cabinets, cupboard and imported brands imported brand assembled Cabinet three categories. The following press will these cabinets in the indicators column in the table below, from consumers according to their own needs to be a "PK" to select the appropriate type.

Internationalization: domestic brands

As the domestic kitchen industry, domestic cabinets in measurement, design, installation and after-sales, has begun to catch up with international brands. Especially some of the large brand's homemade cabinets are made of imported door and hardware to attract consumers, both in the quality gap between smaller.

A homemade cabinets store managers told the reporter admits, "Cabinet of grade level, by the door, the hardware is good or bad to distinguish. A style of same cabinets, details of the premises of different material grades, the price will vary a lot, at the same quality. "It is understood that the current high-end domestic kitchen common imported brands of hardware, such as Germany and Playa, Germany Kester BMW, Ferrari, etc, can all be committed to life-long warranty, free maintenance.

This reporter visited several domestic kitchen sells the field found that many Chinese cabinets are met "E0". At present, generally or with "E1"-the standard for environmental compliance, "E0" criterion is the European standards, domestically produced brands big hit "environmental standards" card also indicates the degree of internationalization of homemade brand began to burn. Domestic famous brand boss brand whole Cabinet sales to reporters, domestic reach "E0" level cabinets brand in addition to the boss brand, Bo Rodney, Jie Kang, Optima ®, etc.

Pure professional imported cabinets brand to win:

Cabinet as "import", theoretically pure imported cabinets did in quality, style and more professional than novelty. General container FCL import tariffs of cabinets is particularly high, the price is relatively high. But domestic designers said that "pure imported cabinets in design style, selection of materials, processing equipment and technology, feature configuration, environmental standards, and so does have characterised. A small number of the pursuit of professional-quality, high Cabinet manufacturing history is its consumer groups loyal customers. ”

It is understood that, since the original pure imported cabinets, especially European brand, harvesting and production in the local community, the more professional. They generally have internationalized design style, pure and import the raw materials and hardware accessories, fine processing and Assembly technology, high functional configuration, in line with the European-level high environmental standards, etc.