Through February 2009 kitchen supplies market investigation of brand attention, hunting Home Research Center believes in: February 2009, with the end of the Spring Festival holiday, holiday lull, kitchenware market entry oscillation after adjustments. Green electrical appliances attention downward, kitchen cabinet, kitchen electrical appliances back kitchen product mainstream status.
Kitchen brand research
(A), the survey samples and conclusions
1. sample
Hunting Home Research Center on February 2009 the Chinese household industry brand attention status were investigated, which kitchen supplies market brand survey including integrated kitchen, kitchen cabinet, kitchen electrical appliances, gas stove with four market segments, involving a total of 309 a brand, product, valid 10,477 sample volume total 834,320.
2. findings
Through February 2009 kitchen supplies market investigation of brand attention, hunting Home Center thinks:
February 2009, with the end of the Spring Festival holiday, holiday lull, kitchenware market entry oscillation after adjustments. Green electrical appliances attention downward, kitchen cabinet, kitchen electrical appliances back kitchen product mainstream status.
Regional distribution: Cabinet products in addition to other areas of the Northwest foreign consumer market has a relatively high degree of concern, including southern and northeast of most concern. Overall kitchen products in North China, East China to foreign areas more attention. Northwest Territories is more concerned with the kitchen electrical appliances and other categories (including kitchen accessories, tableware, cooking utensils) product, subject to further regional mining market.
Hot brands:
Haier brand whole line punch, wins the "household appliances to the countryside" list, get the overall brand image. In addition a promotional campaign to launch, but also for the Haier brand won numerous concerns, in the top ten brands bangzhong climbed 5 digit ranking second.
Fotile brand launch media publicity, the exposure in the mainstream media, leading to substantial growth in the month concerned reached 15.59%, 6% growth in the ring.
(2), kitchen brand research
1. overall brand pattern
(1) the overall pattern of kitchen products market
Attention top ten brands are: Optima, Haier, fotile, beautiful, Vantage, nine Yang, supor, section Po, fillinger, boss. The top ten brands received 62.14% awareness, other 299 brands get 37.86% awareness.
2. distribution of the top ten brand awareness
February 2009, kitchenware market pattern into the adjustment period. With the end of the Spring Festival holiday, holiday lull, kitchenware market entry oscillation after adjustments. Optima relies in the closet market outstanding performance, return to the top brands. Haier wins "home appliances to the countryside" list, to the overall brand image. In addition a promotional campaign to launch, but also for the Haier brand win more attention to share attention 16.6%, 9% compared to the growth rings, climbed 5 digit ranking second. Fotile ranking third, concerned about the proportion reached 15.59%, 6% growth ring, is the national commodity fotile after-sales evaluation award was awarded "national service industry top ten title" the best young brand, high-quality service have the person again.
3. kitchen products range analysis of market awareness
From the regional market, Cabinet products in addition to the Northwest, other regions have a higher proportion of concern to both the South and Northeast maximum attention. Overall kitchen products in North China, East China and abroad more attention to the regional market. And the Northwest Territories is more concerned with the kitchen electrical appliances product as well as other categories (including kitchen accessories, tableware, cooking utensils) product, these products are the basic components of a functional kitchen, show that the area of consumer group concept to kitchen consumption only remain in the primary stage, subject to further regional mining market.
4. the top ten products attention distribution
Kitchen supplies the market's top ten products of the production note covers the Cabinet, kitchen electrical appliances series products. With Optima ® Finalist (3), which are located in the second, fifth and eighth bit; Haier Finalist (3), which are located in the third, sixth, seventh, fotile as the only manufacturer of kitchen electrical appliances product Finalist (2) of the product, at first, four, and won this month's focus on product head Crown is "fangtai cooking JZT2-YHL".
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