The year of the Tiger full crisis, beginning may seem difficult, integrated ceiling enterprises have their own need to deal with the "Tigers", "Tiger dance" is today the integrated top manufacturers of necessary choice. One side is the large and medium-sized enterprises looking for product differentiation, there have integrated ceiling features more kitchen feature set to integrated ceiling; one side is the small business or production retail survival more and more formal manufacturers market share of oppression.
Whether the threat of the "Tiger" is, or how much I don't like the "Tiger", integrated ceiling manufacturers have their own "Tigers" need to deal with, in addition to common "Tigers" — still not repulsed, eyeing the economic crisis.
The second half of 2009, jiaxing local major integrated top manufacturers time to move, "at present, the industry really claim to have no more than 10 brands, integrated top industry has entered a phase of just shuffling in the face of this phase, each of the means adopted by the manufacturer. "The industry forecast, due to the integrated top enterprise trends, decision-making, 2010 may become industry watershed.
Of these, some manufacturers to encroach on the smoke stove, water heater, integrated kitchen, bathroom, kitchen and other industries, the attempt to extend the industrial chain realize the maximization of benefits, such as originally designed to do integrated ceiling of 1 + 1 extends to the kitchen, solar energy, bathroom cabinets, and other areas; Valais AO "indoor environmental improvement central integration system" corporate vision. Jiaxing local allies, or even the leading enterprises to Haier launched the world's first integrated ceiling custom heater module, embedded AO decorative aluminum box integrated ceiling and water heater perfectly together, just the strong marriage comedy, staged in a hilarious, sadly no smell.
On the other hand, some companies keen to explore the use of integrated ceiling, in their view, integrated ceiling is not restricted to the kitchen, bathroom, living room, kitchen, bathroom, "this type of decoration of the ceiling and cumbersome, not only to involve many consumers, but also individual turnover is relatively small, if the product concept can be extended to the living room, hallway, and entertainment works, then only one fixture may contract a large amount of home decoration," jiaxing Krans General Manager Zhu Ping-kang, the strength of the "local manufacturers have already considered the question, who left first, who will be able to seize market opportunities, however, product design, mold aspect to innovation, because this involves lighting, ventilation, adjust the room temperature. "However, there are also some industry insiders questioned this practice," home decoration and tooling points belong to different fields, dual development, in marketing aspects will bring some bottlenecks in difficulty? "
In integrated ceiling industries, the majority of manufacturers or take home this route, "from the present terms, the character will quality home kitchen and toilet areas, this piece is more sperm penetration, specialities. "Quality kitchen (Zhejiang) co., Ltd. Sales Manager at Rao Huicongjia grid interview truthfully said. In home decoration ideas of guided, character jumped out of the simple sale of buckle, sell appliances, custom frame concept integrated ceiling design, "we are now selling a set of programmes, the adoption of the programme will be all kinds of plates and functional appliances. "As Rao said, at present, some manufacturers follow whole Cabinet of operation, a consumer installation scheme tailored design, which greatly enhance the added value of the integrated ceiling.
With the integrated ceiling-scale enterprises and small manufacturers or manufacturing retail growing gap, "Matthew effect" appeared, the relatively strong economies of scale, small plants or production is a lack of stamina, retail market performance worth mentioning.
"These small plants or personal production house, the idea is simple, to sell a single is a single, no good market planning, no overall style or decoration design, let alone post services. ”
According to industry insiders disclose this type of low-cost plants either 4, 5, we get together a stencil, making his own parts to assemble; either using mold company of mould, such public mold can sell it to any manufacturer; and even some enterprises in the development of a mould, commodity mould directly for sale, "open the stencil, if not to the others, at once have similar mold imitation out, direct selling it to others. "This inevitable leads to product homogeneity, and homogeneity likely price war," in 2010, the price war will become the majority of small and medium-sized integrated ceiling enterprises and slaughter markets ' magic '. "A professional integrated ceiling media analysis. "As these products can only be classified into a particular brand of this, 2 to 3 years if the shape is not a brand focused, future survival will be affected by the scale of the enterprise market expansion of extrusion. "Character Sales Manager Rao said.
There are people in the industry, said the 2010 just integrated ceiling industry development direction of watershed and will be a watershed scale. "In early 2009, jiaxing integrated ceiling manufacturers are beginning to realize the importance of the brand, and this year is significantly to operation, through the formation of brand to strengthen their own position, on the other hand, the growth of medium-sized enterprises are also more and more competitors, brand, brand value added upgrade to become a market of important weight. "Huicongjia grid jiaxing area sales director Zhang red lead said.
However, the threat of the "Tiger" not only to do this, "we have to admit that the people on the integrated ceiling products, brand awareness is not high, the traditional consumers thinking or limitations in this buckle. "A scale enterprises in the industry, responsible for this situation, the enterprise will get back to your company most of the resources and support seller this with dealers in local to do cognitive brand promotion," hope consumers know and understand the product and this new brand, this requires a process. ”
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