Cabinets in the face of the brand legitimate regular thousand small workshop

Low-cost, high return, Cabinet small workshop fake frequency exposure, still hot selling, business; high cost of low return, formal Cabinet enterprise costs remain high and frequent promotions, business is still depressed ... ...

At present, China has a certain scale of Cabinet business about 200 years, however, was the main market of China kitchen cabinets are thousands of small businesses. Fake, fake mixed kitchen products in the Chinese market is still everywhere, so that consumers are unable to, cheated. Recent years, the Administration has strengthened the Cabinet products, pumping let check are exposed hundreds of counterfeit, fake kitchen products for small businesses, but the award-winning play and some have even more to play, the more prosperous embarrassing situation. According to kitchen cabinets industry sources, the detected numerous "problem" kitchen small workshop, also just exposed the tip of the iceberg. Then the kitchen small workshop how to manufacture, how few of consumers, and how he survived? China Cabinet network analysis for you.

Market transition and shoddy product has unique living soil

Through 30 years of reform and opening up, China people's living standard has been significantly improved, but still lags behind the overall standard of living, income limited family knew some small workshop in the production of counterfeit, fake kitchen products, but more because of its low price, even know products will affect the physical and mental health, or be selective purchases. These unique consumer groups, is both a victim and a fake, fake kitchen products market facilitator, is undoubtedly to the small workshop provides survival "soil". Therefore, as long as people living the overall low, cheap products consumption habits also in continuity, fake kitchen products will have their survival in soil.

Small workshop fake consumers frequently cheated

In a simple small workshop, production and sales of shoddy, to win a variety of excellent filling, counterfeited, to lower cabinets brand authenticity of cost of production and sales of counterfeit products. A conservative estimate of people in the industry, manufacture, sale fake so small workshop up to three thousand families, as producers and consumers of information asymmetry between itself, the production of fake products are not easily found by consumers, you can impersonate genuine sales in the market, not only to deceive consumers, but also serious interference cabinets industry healthy and orderly development.

Small workshop city slums encounter regulatory dilemma

As we all know, the small workshop has a formal, and not because of some small workshop "counterfeit, fake" and comprehensive is negative. It is also for the many small workshop city slums, leading kitchen cabinets industry fake, supervision of great difficulty. From 2009, until now, the local administration has been exposed hundreds of counterfeit, fake kitchen small workshop. However, small workshop for the manufacture and sale of counterfeit and no convergence, they still take advantage of low prices to continue selling popular brand of "business".

Cabinets brand market impact small businesses continue to China

According to the China Cabinet network surveys, domestic kitchen market up to 7% of the product originates in a small workshop. Formal Cabinet brand enterprises, owing to the Cabinet small workshop of malicious interference, its business situation is not satisfactory, especially those who walk in the low-end routes kitchen brand, the market has been gradually eroded, small workshop is not optimistic prospects. While some high-end kitchen brands such as: debao Sai Berkman, kebaoboluoni despite stable increase in the market, but after all high-end crowd is limited, not a proportion.

Kitchen-NET was of the view that the existence of which has its reasonableness, in cabinets brand, non-branded, small workshop, fake and shoddy products price differences between huge, many consumers still choose the non-brand kitchen products. However, small workshop product quality, service, and environmental protection issues are equally worthy of our consideration. However, the final decision to Cabinet the power of life and death of small workshops or to the market, if they are very difficult to do the quality of our products and services, will also be very difficult to long-term occupation of cabinets on the market. Then, the Cabinet in the face of the brand legitimate regular thousand small workshop may only be temporary one market behavior.