High end kitchen home stores to "own" became the industry trends

Some industry sources, as long as you continue to pursue economic growth rates, high end kitchen cabinet market will continue to expand, while high-end kitchen cabinet market will also be showing a transfer by the coast to inland.

High end kitchen activalization factors forced retreat-dealers

In many European countries, kitchen cabinet market business model basic are the mainstays of the cabinet shop, sourcing from local wholesale company or brand kitchen cabinet companies. But no matter what brand and enterprise in the presence of the other party has to do as the Romans do, when you observe local consumer spending habits, some foreign cabinets when first entered China's formats and channels generally conservative, positioning high-end marketplace deserved to become the first choice.

Kitchen cabinet market manufacturers, merchants and constantly expanding, dilution of the industry's profits, the dealer profit, profit space, a surname Xu of closet dealer told reporters that they sell farm revenues less and less, many receipts are sold in the high rent Digest, and brand image store in the Mall where unable to select the resellers really complain. Times now in the marketplace advantages and their minds are already fully metamorphic, originally wanted to use channels to promote sales selling market, but many stores the expansion speed too fast and too strong density and cause the enterprise unit sales decline, the venue with the game, and competitors can only be as the marketplace ", and" the expansion will increase enterprise cost pressure, a dealer on journalists complain.

Age of high-end kitchen brands go?

In such a situation, an increasing number of high-end brands began to emerge from the selling field control, independent channel mode.

Establishing an independent brand stores and follow the chain home sells the field together development is contradicting the industry representation, independent kitchen cabinet shop more "monopoly" of high-grade, and businesses can lie in their own stores images and location, not managed in the marketplace, and building their own stores tend to be larger to be able to better showcase the kitchen products so that consumers have more choices, help to increase the amount of sales. Although high-end brand positioning in the market for contemporary audiences, but they do not in themselves amount to. Of course, the store's location is also particularly important, not only traffic, but also the area of consumer spending power. For sale farm store will disappear, industry insiders said that at present there is a transition period, stores and independent channels will co-exist for a period of time, there is no need to despair of a broken arm. "In the domestic market, consumption habits may not immediately change, most people will choose to purchase cabinets or into the marketplace, so the two are not giving up is relatively sound. ”

Of course, not all dealers are such that, a high-end kitchen brand General Manager attitude is relatively cautious. In his view, the independent stores this business model the desired amount of capital, energy, risk is even greater. If the operation is not successful, is tantamount to burn money, even in the marketplace between survival in than a new path out of the mainstream way of life. Furthermore, the famous home sells the field cooperation can also enjoy a lot of added value. This mutual benefit between nor the creation of a separate store opened in enjoyment.