As the saying goes, "food is. The Chinese have always to eat high demands and are very strict, especially in the land of the Guangdong cuisine. Therefore, as the high-quality residential growth and the improvement of people's living standard, the kitchen has been given greater expectations and demands, the kitchen equipment is no longer the previous simple facilities. As a completely new things came into the hearts of the people, the overall kitchen has become a mass increase life quality of an important component. So many kitchen facilities of manufacturers are development market, as the Pearl River Delta regional economic strength of the secondary market —--, many manufacturers and businessmen are also popular.
It is understood that the present Zhongshan brings together Optima, debao · sickmann, Blue Valley, JI Chen, often spends delivery, royalstar, such as a large number of domestic yuetu international brand overall kitchen products. At the same time, Vantage, pianuo, Atlas, etc are also strong local brands in Zhongshan launched the whole kitchen products. These brands are distributed in Fu Yi decorative square, five-star us centres and Home Center 3, Xiaolan, Zhongshan large building materials market.
However, according to reporters in Zhongshan overall kitchen market survey, followed by years of "old" kitchen concept in Zhongshan still, overall kitchen consciousness is not good for most consumers, coupled with some informal manufacturers cut-throat competition and other factors, caused the Zhongshan market overall kitchen product consumption has not "draw".
Survey: conceptual fuzzy abuse called "whole"
In 2003, China National Hardware Association and the national standards Committee to develop a national standard of the household kitchen equipment. The standard concept of the overall kitchen equipment is defined as: the family in the kitchen activities the configured work tops, sinks, cabinets, related apparatus and functional hardware combinations.
According to this standard, integrated kitchen can extend the range becomes very widespread, the so-called integrated kitchen manufacturer requirements have become very high. However, the factual situation is that manufacturers do not have a corresponding input heavily tries their best to build the overall kitchen facilities in the relevant market, many manufacturers will kitchen facilities which called "whole"; while most consumers, but also on the concept of integrated kitchen is quite vague.
Reporters found during the interview, but as a whole the kitchen cabinet manufacturers, most do not have the appropriate equipment and facilities, more of a selection of other manufacturers ' product match, only a very small number of cabinets brand with such strength, Zhong Hua di is families.
Zhongshan huadi technicians told reporters, relying on the powerful appliances production advantage, Vantage in 2007 strong to enter the Cabinet industry. At the same time, with the help of geographical advantage, Vantage in Zhongshan business district and all major building material market offers several overall kitchen store. Range hood, disinfection Cabinet, gas stove, kitchen consists of important parts are developed and produced by yourself, so while preserving the overall positioning of the faithful, the kitchen also allow consumers to witness Vantage of the "whole" advantage.
By contrast, in Zhongshan cabinets on the market, more cabinet manufacturers is only a single product with cabinets this sales, or even a closet related only to sales of products agents, they are only responsible for sale and door panels, their shops in the whole Cabinet is set into a veritable "display".
Features: integrated kitchen product consumption regional characteristics of the obvious
Reporters found, Zhongshan kitchen products consumer market presents a very distinct regional characteristics. In the old town, downtown, Xiaolan, Shiqi etc several economic relatively developed area, the pool of cabinets brand a lot, product demand and also larger. In the rich-Yi decoration square, brings together Optima, debao · sickmann, Blue Valley, Vantage, pianuo, Dan Bell and many other brand cabinets; Siu Home Center, JI Chen, pianuo, Vantage and other famous brands. By contrast, in the five-star us centres, in addition to the often spends delivery, royalstar, such high-profile yuetu cupboard brand, other brands belong to the second and third line cabinets brand. Kitchen cabinet market strong or not, are more dependent on the market of the town district public spending power.
According to rich Yi Dan Freeman Decorating square Bell integrated kitchen store managers Bayberry, Zhongshan brand cabinets relative focus on this, the price is relatively high.
"In addition to the reception centre districts of consumers, we often encounter some from Golden, such as sanxiang town area of the customer. "Red Bayberry told reporters that" the majority of customers are reflected in the rich decorative square sales for fron the Cabinet, price and quality are higher than other markets. ”
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