Integrated Cabinet industry need to be solved after soft ribs enhance consumer trust

"My whole Cabinet took less than 2 years, door handles, with all three, artificial stone floor was 15 cm long rift, edge also has several branch off, and all of edge banding has to come off. I call the manufacturers, manufacturers say has been a 1 year warranty, they are not responsible for. If you have to let them on-site repair, at least to pay 300 $ on-site fee, parts also have a separate fee. This is not a plain irresponsible? "the other day, who lives in Beijing and in the light of Community consumers to complain to this newspaper, alleged that she spent 3000 Yuan to buy the whole Cabinet, did not expect such poor quality, manufacturers of after-sales service is also not good. "According to the manufacturers, repair it, at least a 1000 Yuan, who could afford it?"

A survey of journalists, today like Ms. such as total into the closet factory service suffered caused consumers lack of cases. The growing popularity of the whole Cabinet today, lack of after-sales service has become the industry's biggest weakness.

This reporter has learned that at present, the whole Cabinet market entry threshold is low, the industry standard is missing, the size of the brand was mixed. Many small enterprises in the design of products made it deficiencies, such as the design of the wall is too high, the Cabinet interior features unreasonable, lack of Humanized, exacerbated by the Cabinet in the damaged during use. "To fix this in the ' birth defects ' cabinets in the kitchen, but also to combine water, electricity, gas and other existing pipeline, very difficult. "A brand kitchen dealer thinks," this is even better than reinstalling a Cabinet also complex. ”

In addition, the Cabinet of the maintenance cost is relatively high. A dealer statistics, maintenance materials and labor costs at least account for businesses operating costs of 5%. A Cabinet is selling sansiqianyuan home maintenance, warranty, shops to put $ 400 roundtrip multi-pass, labor costs even higher. So many small whole Cabinet enterprise in after-sales service on the buck. In order to avoid the cost of after-sales service, their three five to make a fresh start, brand management, so that consumers would like to find someone to repair are difficult.

It was introduced, at present, China's Cabinet market quality good, the post-sale service system better brand representing only 10 percent of the entire market. Integrated Cabinet market brand out rate was very high, close to 20 per cent.

Although the lack of after-sales service, market competition confusion, but the whole Cabinet fashionable elegant, award-winning consumer, market prospect is huge. It is estimated that in the next five years, the whole Cabinet market space will reach 400 billion yuan, plus a companion of a large number of kitchen and bathroom appliances, the next 10 years, its market space is expected to be up to 1000 billion.

Experts say that the whole Cabinet market development potential is huge, but if you want to turn potential into market, companies have a lot of work to do, the first is the perfect after-sale service system, improve service levels, protection of the legitimate rights and interests of consumers, is the only way to enhance consumer confidence and promote the sound development of the entire industry quickly.