State regulation of "new State", then 10 of prices while still strong, but still in the closet market impact. Although "cabinets to the countryside" wind still blowing, but no actual provisions introduced, enterprises can only be a wait-and-see attitude. However, the brand cabinets Enterprise always through various means to influence the "hype" is the Cabinet an enterprise development tool. How to market on cabinets, play a game of breakout warfare is we want to seriously confront reality. China cabinets need to be in the following areas of work, really playing well this break through warfare.
First, keeping up with fashion trends, design really conform to the era of cabinetry products
Chinese kitchen cabinet market development is not a long time, China's reform and opening up that day, has been called the "integration, innovation, and strong national brand slogan, but across all markets, especially the Chinese cabinet market, the real did this sentence of manufacturers, there are several? became directly copied from integration to innovation becomes a sentence of spoken language, to foreign brands like every year, Shanghai Cabinet show can take from their own innovation technology, or their products designed to be unique in branches. China cabinets are a lot of so-called product designs, are still at the outbreak of the household "s", always in pursuit of the "singular" and "strange," "flowers", that was supposed to be calm, clean closet space, dazzling, and modern life runs counter to the concept of simple, it is not difficult to see that China cabinets brand and brand overseas cabinets, some of the huge gap may not be those cabinets think so, but the fact is that so, good thing ordinary people naturally have their own perspective, good product appearance design directly affects the sales of the good and bad. Especially after the financial crisis, people for the particular product is raised to an unprecedented height, consumers think of every penny is spent on the blade, and cabinetry products is durable goods, so the selection is careful and cautious, careful and cautious. If we do not have a good product appearance, how can allowing consumers to create desire? society in constant development, times are constantly changing, and consumers of aesthetic also with the development of the times and change to meet the requirements of the "fashion", as fashion products of cabinets, only keeping up with fashion trends, design truly meet the modern social fashion aesthetic products to market in an invincible position.
Second, combo attack, meet the principles of modern life, simplify
High rhythm of modern life, the rapid development of science and technology, so modern humans must have reached for the conditions, without the need for more consideration, not too many hands, you can get your own thought, this is the Chinese people for thousands of years to form a kind of enjoy the thought, and the Western concept of yourself. While the market really can claim to have combination product brand, but they are few, in which two years Cabinet show also just saw several foreign brands for an action in this respect, the domestic kitchen brands do not know is not aware of this market change, or do not have the capacity to design these products. While the financial crisis also gave China cabinets a good opportunity to break through, cater to the modern concept of the simple life, development is relatively simple but very practical but stylish Cabinet portfolio series, but don't let consumers choose to own one, their combination, the final cabinets, but brand, colourful. The combination of products, we can according to modern people pursuit of compact design in search of inspiration, and to develop three to five series combination product line. Simplifies the hassle of self selection of consumers, while also expanding our product sales point and the plane.
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