Home furnishing industry a variety of marketing tools, which have to mention is the "Union". In the era after the financial crisis, many brands choose "hold together for warmth" self-help, the Champions League is one of a representative. The Union by Optima cabinets, dongpeng ceramics, natural flooring, beautiful central air-conditioning, red apples furniture, Thor lighting join six brand.
Brand Alliance, Mister the chip, which is the subject of Cabinet industry, it seems that just got used. Mister the signings are both in the domestic home stores, or on the floor, bathroom, kitchen and other industries brand, are examples of promotion tools, discussion of sorts. In the Veterans signings, store brands are often played low discount. The "boss" of the name, it seems more discount strength and credibility, consumers are more attractive.
Champions League: even the cross of exerting force
Home furnishing industry a variety of marketing tools, which have to mention is the "Union". In the era after the financial crisis, many brands choose "hold together for warmth" self-help, the Champions League is one of a representative. The Union by Optima cabinets, dongpeng ceramics, natural flooring, beautiful central air-conditioning, red apples furniture, Thor lighting join six brand. Its best feature is that the Champions League between brand comes from different industry category, between competition, hold together for warmth way beneficial to them using their own advantages, mutual reciprocity and mutual benefit. The Union was established, through large-scale roadshow events, community outreach and selling market linkage with promotions, such as activities are achieved good results.
Market impacts
A question: what kind of marketing model is conducive to the development of the industry?
For the current status of the home furnishing industries, many practitioners have used the word "inflection point. Indeed, in this year, the country's expanding domestic marketplace, a surge in total 6% over last year. But this also coincides with national real estate industry adjustment period, as the real estate industry, the lower reaches of the home has also been a significant degree of influence. In this shop hot and cold fusion between the market, many stores and brands are faced with the dilemma of margin or even losses, industry inflection point also come quickly.
Many brands with reporters, the moment of selling market more and more. What businesses are also to be a headache. Not in the marketplace is for fear of losing markets to become the "mainstream"; as the marketplace blossom, worry about the lull. And many brands are facing the "expansion" of the situation was, because certain domestic chain brands adopt bundled business, in the expanding marketplace constantly pumping "shatter" brand, and not tie brand is likely to face a penalty. In this growing marketplace, the marketplace and brand by common pull attrition, stores and brand "seemingly" that has caused confusion in the market.
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