Single small small kitchen space evolution can be seen the rapid development of China's economy. This was originally just a simple cooking space, has gradually evolved into home life one of the important places. While the Chinese cabinet industry, also within a short period of 20 years from initial chipping away, become home to one of the important areas of industry. Consumers are willing to drop it in the Cabinet above, also makes money could have been quite some chicken Chinese cabinets as many businesses in the eyes of the "fragrant momo", no matter if the contact home industry, have a look at this "big cake", in order to be able to win a share. This has contributed to the rapid development of China's cabinet industry, it also provides a number of issues such as the standard is missing. The development of China's cupboard for twenty years, from the international advanced cabinet industry, how much?
China cabinets from the far is the international famous brand
Cohabitation of kitchen cabinet market
Recently, this reporter random visited the home market, the cabinets for individual market brand had a fishing expedition. In the country of residence, bagualing reporters noted that even the most basic configuration, the majority of the brand to sell to the cabinets per square metre of more than $ 3000. Some high-end brand products offer even reached the million. Although the quote, but most of these products with detailed product specifications, quality assurance and environmental certification authority's certificate, can fully guarantee the rights of the owners.
But when a reporter came to a house located in longhua found a wholesale market, an equally marked as solid wood materials, waterproof performance of cabinets, even the appearance of a certain brand wooden door are the same, but the price has dropped from $ 3000 to $ 1000, and some cabinet shop even sells to $ 500 per square metre, its price contrast of the raspberry. The reporter then walk into a store, to the owners of nominal demonstrate the desire you want to buy, and so low price means that out of the question. Miss conduct guide which told reporters that their product with "first-line brand cabinets is not much difference," just because the brand is in the initial stage of development, "turnover". But when a reporter asked to see their product quality security books, but this is not the "branch", on the grounds of refusal. Although there are many quality risks, these and a line of cabinets products comparable to the "cottage products" or with low price of success to attract a lot of owners to purchase.
To this end, the Optima cabinets Shenzhen Marketing Center, said that the entire chenzhigang closet market are not mature enough, no specialized oversight bodies, which led to many brand introduces its own shortly after the product was the "fortress", which "Cottage" not only looks exactly the same products, and even flaunted the use of the materials are first-line brand name similarity is not only a violation of the major brands of legitimate rights and interests, also caused some consumers for the quality of no confidence in the Cabinet, and the equanimity of the entire kitchen cabinet market, has had a serious effect on the development of China's cupboard.
Lack of power industry development
In the interview, the journalist was also found that although the Chinese cabinet industry, currently in a phase of rapid progress, and other industry product launch speed frequently, cabinets brand new debut time quite "rare" and, accordingly, Shenzhen yuetu kitchen Manager million, said the Cabinet is honing industry with other industries where there is not the same, due to technical reasons, the so-called new, mostly just the style, color, and other aspects of certain improvements, the main materials of the area is basically no big change or no scope for innovation.
Unable to make a breakthrough product, but also makes the big kitchen brands have used other methods to increase their market sales, shangpin General Manager Chen Qing at home, this brings another industry sales climax, but hide the Chinese cabinet industry standstill. Because there is no way in product design and development new, everyone seems to have no sense of direction, are carried by the more general, pro shop, the more area to get bigger, but whatever the cabinet manufacturers, merchants living space. This irrational behavior is actually make any internal friction, no substantial development, but the entire cabinet industry in the back.
And what is the international famous brand gap?
Since the cabinets industry itself "birth" of late, but caught up with the rapid development of China's real estate economy of the new era, many manufacturers have settled on the household industry "momo", with investment funds, large scale into the Cabinet industry; thus, it has also brought China whole cabinet industry prosperity. However, in this prosperous 20 years behind the Chinese cabinet industry itself but the lack of an appropriate management oversight bodies, only rely on regulation of the market itself, will bring the "Cottage" rampant, the owners of rights protection issues; and at the same time, launch new cabinets, insufficiency in genuine new technology innovative products have very little, but struggle to open new stores and expanding area, in market booming behind of prosperity for the entire cabinet industry, retrogression laid.
Faced with this year's kitchen cabinet market downturn, Germany Hercules cabinets South General Manager Lee Jang-also have their own views. In his view, China's domestic kitchen brand in product development, always a irrational phenomenon. In the design a new product, has not been sufficient time for verification, to market. For example, before the market large thermal power drawer, indeed in Europe have developed, but the international kitchen brand continues long after repeated authentication to owners. But China's domestic production of electric drawer without rigorous testing on the market shortly after the quality problems occurred
, Had to rework.Although the sales data is the lifeblood of business survival, however a brand if we really want to go farther, it is for the product design of constant innovation and excellence. This year, the more you shop the more open, with an area of increasing sales is growing slowly, manufacturers and distributors is also good to think about the future of the corporate brand development road to the end where we and international kitchen what big-time gap? while at the same time, faced with this serious internal friction, piracy has become a trend in the industry, our "about" departments should have a good stand up, make your own voice, straightening out the entire trade order, let China cabinets industry to develop healthy for a long time.
No comments:
Post a Comment