Conflict of interest is difficult to resolve the contradiction between the merchant and store cupboard very delicate

Integrated Cabinet of traditional sales are not dependent on household stores, but recent years selling field advantage in the growing, and consumers in the marketplace where you can get more consumer protection, the brand awareness also sells the field sales is becoming mainstream.

For Cabinet business, sells the field more like a "siege", big brand hesitant, swarms of small brand. But subject to Cabinet products need customization, time-consuming, money chain length, and other characteristics, the cabinet manufacturers in the cash flow on struggling. In addition, coupled with the strong position of sales area, and stores began to set foot in the Cabinet industry, on the other cabinets store brand produces exclusive, shopping centers and the delicate relationship between the supplier, paradox is imminent.

Channel is King, many brands want to borrow the selling market, promoting their development. But stores the default "zero for agreement" and how does colon shall have a dilemma. In recent years, rising costs, marketplace competition heating up, urban development war imminent, almost every week a new store opening. While the cost increases, such as suning guomei enterprise in order to profit from market continued to increase, and constantly upgrading the leasing of venue fees and other costs are inevitable. So the following automatic left many years ago, after geli proprietary channels achievement today China most boutique brand, Sanyo withdrew from the SUNY market. But Sanyo as cost and sales of uncoordinated and leave, will become the bad example. Sotores¡¯ Koplan, will not let them become a few isolated brand joint shop, then losing brand select more advantages.