Purchasing power is growing strong regional markets into the competitive importance of coins cabinets brand

To achieve this year's growth targets, many enterprises in this intensive mobilization preparedness, optimistic and enterprising. Although the prospect has doubts, but the overall feeling market fundamentals are very good, the business-to-market with confidence.

Purchasing power is going strong

Go on Nanjing Road in Shanghai, although still people singing, but feel no earlier dingsheng sent field. But in recent years other provincial capital (including some second and third line cities), due to the rapid municipal construction, many cities also opens up the urban center of the pedestrian street, but also converges, crowds flock to this phenomenon shows China town construction has reached a new stage.

Parts of the city size generally develops rapidly, central city and the second and third line cities between differential-phenomenon is weakening, and secondary market purchasing power has been greatly improved.

This fact demonstrates the importance of regional markets are increasingly intensified, in the closet market becomes more precise marketing transition period, a number of strong brands for the second and third line market inputs. It is understood that some of the city's small cities, a brand of Cabinet sales more than $ 10 million, the market returns very substantial.

These facts delivered a strong signal: regional market will be the next Cabinet brand competition of important strategic chips.

Regional brand operation features

Regional market characteristics, on the whole, and the city centre. Information age, the audience on fashion trends to feel almost and big cities, compared to the central city of rational consumption and personalized, regional market also prevalent standards to follow. From this perspective, the regional market of brand awareness could be stronger than the center of the city; but for a foreign brand, regional market overall size than level cities and central city, because the population base, thus advertising investment per capita costs may increase, combined with the zone market in media select uncertainty, to bring these regional brand management more difficult.

In addition such as logistics of convenience as central cities, the Cabinet products customised availability, etc., which are regional market chain brand in doing brand services challenges.

Advantages and disadvantages

In the face of foreign brands of intrusion, feel increasingly tough competitive environment, local brand for the future with a sense of crisis.

Relative foreign brands of aggressive, mercury bedding into the situation, the local brand is with its own comparative advantage-such as Laban's geographical advantage, interpersonal ties of communicative advantages customised procedure of timeliness, the after-sales service of the shortcut, and so on, these are not easy to do from the brand.