Store an increasing business risk the rapid development of Internet sales cabinet.

<p> the cabinet products are unique, compared to other building supplies, cabinets development of the industry need a sound marketing channels. .At present, China's cabinet industry sales channels are stores, operated stores, network marketing, joined the agency and museum and other forms. .However, with the gradual development of the market and the changing circumstances of these four models are gradually showing their own drawbacks, innovative marketing model has become imperative for the cabinet industry 2008 event. .</ P> <p> store sales cabinets </ p> <p> stores most popular brand of cabinet business one of the traditional marketing model. .However, subject to the cabinet product requires customization, time-consuming, capital-chain and long, cabinet manufacturers struggling to cope with the liquidity. .In addition, coupled with a strong position on the store, and stores began to gradually get involved in the cabinet industry, on the other cabinets store had exclusive brands, so the relationship between stores and suppliers subtle contradictions explosive. .</ P> <p> but it is undeniable that the current cabinet business for many stores are still the preferred marketing channels. .Store sales on a huge drive cabinet products, so that many brands on the store cupboard, "unable to stop." .</ P> <p> operated stores sales model </ p> <p> survey, a number of brand choice as the scale of the cabinet operated stores as a marketing channel "roads." .Cabinet company-operated stores to the interpretation of the brand, and promotion of culture into the extreme, which most cabinet business one of the main value-operated stores. .</ P> <p> "operated stores is not" snake oil ", he is mainly applied to large scale of the cabinet big brand companies," said an industry source, due to large initial investment required operated stores .of the enterprise cash flow is a test. .Again, the site is operated stores one of the main factors to be considered, traffic conditions and consumer groups, etc., have determined the success of sites operated stores. .</ P> <p> cabinet rapid development of network marketing </ p> <p> increasing the power of the Internet, network marketing because of its unique advantages and characteristics of marketing has become the new darling of the cabinet industry. .In particular, its own characteristics for cabinet products, network marketing in creating brand awareness and reputation, and so has a unique advantage. .</ P> <p> Zhao Liang, general manager of Beijing introduced the gold medal cabinet, in participating in the process of marketing, online media, allow enterprises to benefit from positive attitude, has won the reputation and profits. .</ P> <p> the same time, some cabinet companies currently on the sidelines of network marketing. .According to the survey, the great success of the network marketing model makes more of this marketing model cabinet companies increasingly optimistic. .According to the Beijing Federation of Industry and Chamber of Commerce, the Secretary-General Mu Yong, kitchen, Network marketing, also will become the cabinet industry, one of the most important marketing channel. .</ P> <P> <P>.