In a number of upscale home furnishings stores, many of the whole Cabinet is hung with beautiful "foreign" name, they are also imported products. But the fact that the Cabinet of "nationality" is a big problem. "Derived from" Germany and Italy "style" ... Word game "play" to consumers confused and disoriented.
"Originates from Italy," and "Germany style" this whole Cabinet advertisements, all will be familiar, however, carefully you will find that these advertisements are indeed "ingeniously": "Germany", "Italy", eye-catching typeface inspired people think wonderful design, exquisite quality, while the small "from" and "Odyssey" and allow manufacturers to blandly pieqing — I just said "from" and "Odyssey", can not say that they produced in Germany, Italy, it is spoofing.
Similar there are "from a design concept", "idea" that touched the invisible things, not only was it a a consumer, but also subtly Cabinet of "nationality" fuzz.
Concocted a fake foreign brands, there are three methods
The same material product price differentials, and the maximum was reached more than 5000 Yuan Loomstate, this is "foreign" brand "charm", count down, imported brands and domestic brands full cabinet post in between two $.
Such a great temptation for counterfeiters increasingly of bikers.
Persons connected with the explosion of the insider, 3 practice can concoct a fake foreign brands.
A manual is mentioned, fuzzy "nationality", in a context.
A method is direct acting European low-end, at home as "famous brand". Market, many so-called "international first-class luxury brand", in fact, in Europe and the obscure. There are many families abroad made of cabinet manufacturers, brands, such as Italy slightly characteristics of cabinets brand nearly 3000. These products, it is "foreign" brands, but is not a "foreign" brand, the brand is the need to have excellent quality and profound cultural do support.
Another approach is to use hardware part imports to mislead the public. Almost all cabinets are advertising themselves using imported hardware accessories, such as Austria, Italy Blum Rails Silla hinge, Hettich chute, Germany to fuzzy concept, like that of imported products. Not to mention some imported products does not mean that the whole is imported products, even if these foreign brands of hardware accessories, early in the domestic set up factories, kitchen cabinet manufacturers in order to reduce costs, with the exception of a few first-line brand will use the imported parts, most of the selection is made, but because of the same brand of hardware, regardless of the origin of production, or production in China, both in the trade mark, almost exactly the same on the skin, and also because the installation in cabinets, more consumers are not easily found.
"High" and "import" does not necessarily mean "high quality"
An industry sources: foreign integrated Cabinet general price calculation by Cabinet, using high-quality baking sheet cabinets, the conversion of prices is only 400 euros Loomstate, approximately 4000 Yuan RMB. But after the introduction of the domestic product, but in the market to Loomstate minimum 12000 Yuan, prices turned three turns, and local brands of similar products in the most expensive only 5000 Yuan or so. If you are doing a fake foreign brands, lower cost, higher profits.
"See the marked areas are Germany, Italy, consumer mentality is not the same, they are willing to spend a lot of money. "A bit with 5 years sales experience in the salesman said:" it is the consumers that fawning, contributed to the fake foreign brands on the market. ”
One expert said that the "high" and "high card" and "import" does not necessarily relate to the "high quality". Recently, AQSIQ announcement of substandard food and cosmetics, a total of 180 batch of "foreign" brand was shut its doors. This data reflects the problem clearly, consumers want to fundamentally recognized that "foreign" brand is not necessarily representative of the high quality.
Identification of imported cabinets and Cabinet need to "see"
A look at the certificate. Import cabinets are the most important of the two "origin" that is the customs declarations, certificate of foreign manufacturers.
Second look at the details. Note Cabinet corners, see the slit is tight. Counterfeit products are low made technical standards, technology does not meet requirements, where often uneven, paint is not smooth, finish variance, etc.
3 see features. Import cabinets in comparative advantages in terms of design, will be considered a cupboard
Cabinet storage, cleaning, food, cooking, Visual, extend, and so called function, the design is very reasonable.Four at the time of delivery. Import cabinets subject to an order confirmation, shipping, ext port, customs points, delivery time, generally within 3 months.
5 see pricing. Import cabinets have adopted the "Cabinet" valuation method, customers know cabinet contains every part.
Registration of "foreign" trademark, just dozens of euros
A Cabinet company, revealed that in Europe, as long as you do not have the same name, registered a "foreign" trademark as long as the dozens of euros.
Little Addendum: are you experienced professionals in the Cabinet industry, introduce into the domestic status of imported brand cabinets.
A Cabinet company General Manager: 2003 before entering China imported brands, imported cabinets are "popular." Such a situation, in 2003, there are more than ten international brand into China, however, most of them went out of business. On the one hand because of the quality of the domestic kitchen allows increasing domestic and imported products quality gap is getting smaller and smaller, another reason is that those fake foreign brands cabinets not only damage the real interests of imported brands, more on domestic kitchen cabinet formed a very great impact.
Little Addendum: is the so-called joint brand, often claiming to be "originates from Italy/France/Germany," those brands?
A Cabinet company General Manager: I think there is a real sense of joint brand. Some so-called joint brand product quality than domestic brands, domestic brands at our own factory, has its own production, quality control process, and some of the so-called joint brand, not even the factory, to processing, it is difficult to guarantee quality at all. For example, certain cabinets, said that Italy is the Chinese enterprise, even the manufacturers are not, it's "foreign" brand is spend tens of euros to "buy".
Little Addendum: dozens of euros?
A Cabinet company General Manager: in fact, not only this, I can give you lists several. As long as it does not repeat in Europe registered a trademark as long as the dozens of euros. There is a "foreign" brand and advertising, exhibiting, attracted numerous agents, to do the scene.
Little Addendum: online Cabinet company leaders openly said that as long as my product quality, why ask me "nationality"? you tube to be?
A Cabinet company General Manager: this statement is not responsible. Homemade, why not say homemade? like years ago was CCTV exposure oudian floor, obviously tongxian production, why say that they are produced in Germany, this is the trick.
Little Addendum: some decoration Forum also say: we shouldn't always looked like oudian such enterprises, the development of national enterprises in no way, meaning that consumers should forgive this kind of fraud.
A Cabinet company General Manager: it does not, of course, we want to support the development of national enterprises, but domestic is homemade and can not be deceived consumers. Not saying that a certain difference made, when designed well, good quality, affordable, home-made cabinets will consumers.
No comments:
Post a Comment