Rapid growth of the Chinese cabinet industry, had the world's manufacturing powerhouse and world export first, reputation, China cabinets industry and therefore enjoy the resulting material achievements, this is the entire industries are proud of.
China cabinets industry is dominant in the private economy, the industry started late, capital strength weak, industrial base and low levels of speed of development and more coordinated and produced eight blame the industry:
First monster: China's Cabinet for the average degree of industry boss is not more than high school, has created a 6,000-7,000 billion yuan. Cabinet industry's position in the national economy has become more important, but because the entire industry practitioners and cultural qualities of the relatively low, are referred to as the "craftsman upstart" industry.
The second strange: both full of temptations, and "micro" profits. Cabinet industry era has arrived. The financial turmoil, once the real estate to calm down, Cabinet demand will enter slow growth phase. Raw material prices and labour costs increase, channel costs rising, export costs soared, the growth of these costs are in the test cabinet industry profits.
Third strange: the barriers to entry are high, stable ride but not easy to get rich ship. From artisans to factories seems not, so long as a little spare cash, but when money is not a problem while others have problems when trying to steady the ship by fortune has become over-optimistic. How the product brand differentiation?? how to how to create a channel innovation? management how scientific and effective?
Fourth strange: the production, export, foreign exchange from afar, but difficult to obtain the favor of international capital. Cabinet industry listing of little wind into less. This sector does not require capital to enter? apparently not.
The fifth Monster: Cabinet industry's "making operations," and I sold but I copied you without input energy learning advanced branding strategy.
The sixth single Monster: a marketing channel is channel operators, manufacturers, led by the nose, all channels of the most innovative in the industry.
7 weird: kitchen boss usually have money to buy a Mercedes, BMW, have no money to buy glasses – myopia, lack of social responsibility and the ideals; short-sighted, lack of strategic vision.
Eighth wonder: cabinets and residents ' lives, but few have heard of the brand; the industry brand awareness, dissemination level low to surprising, with its position in the national economy did not match.
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