2010 Cabinet direction focused on marketing materials to Thunder strong

Building materials industry of high-speed development, new products, breakthrough, cupboard-saving kitchen appliances to the countryside, "building materials" trilogy to growing, energy saving and environmental protection building material products go to the countryside of voices. As the Central ", file", "the way of building materials to the countryside" was gradually clarified, so that the brand cabinets enterprises saw the future of marketing direction, but also for their unlimited market opportunity, industry experts say that "building materials to the countryside" will become the 2010 marketing focused direction of Cabinet. This call while responding to the "low carbon" way of life, energy saving and environmental protection products can be based on the rural market is a great unknown.

Limiting rural consumers buy energy-saving environmental protection products important reason is that the price is too high, greatly increased consumer product purchase expenses. Although rural market opportunities unlimited, but for energy-saving products, rural consumers lack of environmental awareness, but also in its infancy. In addition, energy-saving and environment-friendly products in the market in rural areas, a large number of rural houses, did not enjoy the fruits of technological development. These reasons are a direct result the energy-saving building materials product prices showed a high price. Although rural consumers ' awareness gradually enhanced, but pressure from price pressure, rural consumers often will choose a traditional kitchen.

For producers and operators tend to ignore peasants commodity consumption characteristics, are not aware of the characteristics of the rural building materials market, resulting in quite a variety of goods, the structure, function, and specifications will not be able to adapt to the needs of rural residents of consumption. If you want to open an Office in rural areas, the building materials market, we must seize the next few years in rural areas the demand for new materials to promote better quality, such as building materials quality, green products, intelligent products, etc. At present, in the city of new building materials demand is becoming increasingly popular, but also rural market is gradually appear Mong potential, development is crucial.