In the just concluded 3.15 party, home businesses and not like last year, instead of the "main" is in advertising branding on out of the limelight. Visible, more home-based businesses experienced a painful, is slowly understanding "integrity management, customer first" as the deepest meaning.
Remember last year 3.15 party CCTV, oudian floor so-called "Germany headquarters," large exposure to the Chinese household industry subject to a credit crisis hit, even until today in the whole industry has become an important topic.
The same is 15 March, this year's CCTV 3.15 party, home business is out of the limelight. And this time was a positive case for brand marketing, but also for the winter in the rise of domestic enterprises a cardiotonic.
It was observed that this 3.15 evening one of total ten brand advertising, and household industry advertising will reach 4. Which floor brand shengxiang and nature in the evening, and in many spots to di-more is to become a sponsor of this 3.15 party brands. Secondly, there are bulls plug electrical equipment industry has also appeared several times in the evening.
Home-based businesses in the high-profile party at 3.15 debut also represent domestic enterprises in the development of the crisis. According to reporter observed, along with the annual arrival of spring home season, home-based business activities frequency has reached peak levels of previous years. Regal floor pushing "Pu cunxin now auction – Regal floor meaning making love" activities; hongnai flooring established the industry's first "consumer protection"; minlong ceramic headquarters launch "minlong Ceramics Festival"; Gareth international lighting Hong Kong started no 0 class lighting sales activities; TATA wooden doors in late March the wooden doors to be staged in the "fashion show", etc., will be home to the industry peak again.
Industry insiders said the home business marketing campaign is to enhance the brand image, but do the product product remains the home enterprises cannot change of principal objects. In this 3.15 party, still reflects the part of small household electrical appliances product and solvent-borne Wood coatings also exist some quality problems, the domestic enterprise in quality assurance on wake up alarm.
Today: Home coupons can activate market air conditioning to the countryside, creating amazing low price beauty copying an exquisite furnishings and lovely girl leans idyllic dream house wedding xiaoliangkou aestheticism romantic little love nest sweet-talking 85 flat fashion small house self-timer
No comments:
Post a Comment