At present, China's for the kitchen and bathroom matching cabinets, kitchen appliances, wardrobe, bathroom and other related industries, are showing a trend in the development of integrated and cooperative. All major manufacturers have begun preparing cabinet integrated home group, proactive response to oncoming "big house" industry development trend.
The concept of "people's consumption of a significant change is that from a purely practical changes to the grade of consumer spending, the whole Cabinet is prevalent, is that it will be used to clutter, wet kitchens become bright, beautiful, at present the concept of the ' big house ' rise," China building decoration Association of kitchen engineering Committee, "currently yaoliangsong analysis, people are demanding a home decoration overall style, or simplicity, or classical, or modern, home industries of fusion is the trend. ”
We understand that every year the capital amount is 12 million completed square meters, in the next five years the only kitchen and bathroom industry will have a market share of 2000 billion. At the same time, China's urban population overall kitchen has a rate of only 2%, and Europe and developed by the inhabitants of the whole kitchen and bathroom has a rate of nearly 100% compared to the present. The industry believes that the emergence of large household tide, somewhat can increase the overall awareness of the kitchen, the popularity of speeding up the whole Cabinet. However, from another point of view, this will enterprises operating ability test, Cabinet business must have a strong resource integration ability to adapt to this development.
Cabinet industry lift big home trends
It is understood, since the end of last year, Optima kitchen, bathroom, Wrigley Hongnai floor has been formed eight pieces were "home," brand Union by means of interactive marketing for the home enterprises in close cooperation with the new model. Yaoliangsong believes that in the short term, to increase the consumption trend of accurate grasp, the design of the Cabinet products is crucial, strengthening and direction of the related enterprises cooperation is a good way, such as strengthening the team communication, research and development cooperation, joint marketing, and so on; in the long term, to an appropriate degree of related diversification, you can enhance the "big house" development trends in the right of speech.
No comments:
Post a Comment