Cabinet industry go out of the "voice" Phantom of the new ten new ideas impact jinjiuyin

Home-based business has many good examples of self marketing. For example floor industry "F4-star plate" concept of hot fried, total customization and the rise of strong wardrobe, including North-South home group across the river against the other, broader cross Alliance ... And so on. In these situations, the Cabinet industry figure is everywhere, but it has not issued a strong voice. In most of Dubrovnik Home News, always difficult to find evidence of participation in the cupboard.

Alternatively, the Cabinet enterprise marketing has come to the "silent louder" realm? then upcoming "jinjiuyin 10" Cabinet enterprise will do?

Cabinet industry go out of the "voice" Phantom of the new ten new ideas impact jinjiuyin

Phenomenon: participation in full but not protagonist

Despite the enormous influence of real estate the new deal, let the whole domestic market generated a linkage reaction, but there is still a lot of building materials companies in the low season, tried to organize a strike in an attempt to reduce the stock market cake win a share in. This one, with the exception of some Cabinet enterprise has introduced promotional programmes, the industry as "formal", but never got the highlights.

In fact, the Cabinet industry can bring out the talk but really a lot of things. Take the recent hot fried shengxiang floor of the "green star"-F4 plates concept, the flooring industry can be said to be the first time, but in the cupboard kitchen electrical appliances industry, the boss's Ann mooring cabinets but as early as last year began on the application of the environmental protection board, Totem CCP cabinets also already and Philippine de resistance sheet of cooperation with this concept. Just the CCP didn't do, Totem, there is no mooring cabinets more "show", slip a let consumers learn more about Ann-Park brand recognition opportunities.

Recently, in household industry recession, the industry as a whole wardrobe appears surprising "blowout", in the entire market downturn atmosphere. To this end, the journalists visited the industry when he discovered that many Cabinet enterprise in the direction to the whole wardrobe, some enterprises in transition has been brewing and launched a wardrobe products — but still no exception, with the exception of Optima, pianuo etc, and not some "show". Cabinet enterprise in a number of important industry events, "always in participation, is not a hero."

Thinking: why both North and South enterprise "stable"?

In the closet "enterprise," the North-South camp, South of enterprises are accustomed to a low profile. Zhibang cabinets, General Manager of the South of Beijing Branch, told reporters that "hard work" is one of the zhibang corporate culture, their Terminal sales investment may be greater. Such pragmatism, many southern kitchen cabinet enterprise in brand awareness "to say" very rarely, but sales of actual figures very substantial.

But on the Northern Cabinetry enterprises, particularly in the style of the kitchen, the "no show" the reasons then fuller: sheet standard numerous cabinet industry, consumers and if still not accept E0, E1 sheet of environmentally friendly concepts, hot fried F4-star is not worth the candle. Totem Huang Jian CCP standing flat view, cabinets and flooring industries industry varies, the relative gravity of the issue; enterprises should step by step, and take the concept of choice on more secure.

Effect: new ideas for the new concentrated impact jinjiuyin 10 cabinets enterprise "show"

In the months of market flat stage, the Cabinet industry brand concentration. This reporter has learned that although General repercussion of closet market is not high, but the industry's major brands such as southern Optima, North Branch, still higher than the industry average speed of the "speed" in the growth of enterprises, the industry's "big brands" situation has become increasingly clear. Cabinet how to get market share, in the "ten" traditional peak season jinjiuyin come moments to hand over a beautiful transcripts?

The "new" this tried-and-weapon will become the 11th season of the pressure tank AHT urhgan before. This reporter has learned that from this year's special market situations, most of the Cabinet are September launched the new listing, this event will continue through 11. In order to obtain market "meant high walk", the Cabinet of new enterprises will launch a variety of, scope, design by exquisite is unprecedented.

According to bolloni overall kitchen Product Planning Department Manager Coke Sin-introduction, they will launch several new products more special, in joining technology content, not forgetting the concern has been industry even consumers ignore "use blank". As lifting a countertop, voice-activated basket, hidden in the Cabinet, and so on, continuing to fashion and intelligent way of combining.

According to the Totem CCP Jianping, Executive General Manager Huang, Totem CCP will launch in early September 6 to 8 "sheet classification", suitable for different consumer groups for new products, combined with the whole city hongxing, actually, and other store storefront recombinant costumes. Of these, the "airport beiwuhuan Red Star TOP MALL" concept store, Totem CCP has got 400 square meters of the shop, wonderful. Gold cabinets General Manager Wang Tai North Danny told reporters that the fall in the second half will force pushing home Cobo shows new to solid wood,

Paint class of products.

The trade show, this year's special market conditions, many enterprises are already ahead of the product shot before and after the eleventh, consumers can be careful selection, the pursuit of perfect products and discounts. In a complex market, cabinetry industries will "jinjiuyin 10" what kind of results achieved during the marketing of fashion or as a new key.