Good brand slogan is productivity! this is beyond doubt. Good brand ads can let consumers quickly remember the brand, saving a massive dissemination of enterprise, shekels saved a lot of wasted money, of course, is productivity. Good advertisements also enables consumer brand preference and love, about the customer's choice, let customers create a brand loyalty, which is of course much of the enterprise.
Any good advertisements are good creative results. So it should be consistent with the innovative "meaning rule". The first is the memory of "Yi". Any good advertisements in the moment that the customers will be able to remember, the effect is the best. Cannot be first in mind advertisements, are not a good advertisement. The customer is not an enterprise, there is no time to carefully memories or serious memory, for the first time were not remember, the advertisement is to fail. The second is the "exclusive" differences. Any good ads are differentiated very foot, so that consumers feel very fresh and exciting, beautiful women may not be able to keep in mind that there are differences of Li Yuchun more easily by the customer in mind. The third is the talk of the "comments", good advertisements, if you can become our pet phrase or Word on something that couldn't have been better. Equal to their long legs, are automatically propagated. Use the now fashionable network dissemination of law that is the spread of viruses. If the brain Platinum is a slogan of classical case. The fourth is the interest of "Yi". Any good advertisements are let customers feel certain interests, whether material or spiritual. People are avoiding disadvantages of animals, on its own is not useful things, people won't care about and remember. The fifth is the art of "art". Good advertising language is the language of arts organizations, to mobilize customer features and mental and physical, customers can produce beautiful legend and artistic imagination, aesthetic pleasure of advertisements must be a good advertisement.
The demands of the advertisements is to impress the customers ' advertisements. From advertisement appeals level, divided into three levels. The first level is the functional level, is a specific product or service features and performance for consumers ' interests. For example, robust "27 floor cleaning," "farmer is a bit sweet spring" and "brain Platinum does not accept gifts this year Festival" and the "fear of fire regimes wanglaoji, drink wanglaoji", "country garden, give you a five-star home", "good air conditioning gree made", etc. Are functional level demands a successful advertisement. From Cabinet industry, feature requests, successful brands have not one, now popular so-called technology, smart kitchen, lack of consumers insight, just itching, puffiness and nudges simply leaves cabinets of consumers. If the cabinet can appeal functions of the brand on, found that Cabinet consumers especially housewives can be attractive selling point and refined into advertisements, will certainly be popular Terminal.
The second level is the emotional level. And people of all kinds of emotional interests associated with the demand. If McDonald's "I just love" and "a sweet and sour is me," "like you, no sense", Canon's "moved in", BMW's "SHEER DRRIVING PLEASURE" (pure driving pleasure), and so on. Cabinet industry Optima "family love Optima", "non-romantic kebaoboluoni not kitchen", Medal "being drunk, mind to enjoy" the emotional brand of advertisements. These advertisements of a memory degrees are not very high, especially for a bit of a mouthful of gold medals, more difficult to remember. Kebaoboluoni comparison of foot, OPTIMA's heels, easy memory relative is the best. But on the interests of the consumers ' emotional kitchen cabinet depth of mining, the three brands are slightly less.
The third level is the aspiration of the spirit. For example, "simplicity is not simple," and "man on his own to ruthless point", NIKE's "JUST DO IT" and "big red Eagle, the Eagle of victory", common dreams start of "the future" (IMAGINATION AT WORK), Philips "superb, jianyuxing" (SENSE AND SIMPLICITY), and so on, are all in the spirit level with consumers do, hoping to communicate through the spirit of advocates and consumers have spiritual interaction and resonance, so as to achieve the preference of consumers and brands. In the Cabinet industry, the pure spirit of advertisements or rarely, pianuo cabinets "pianuo commitment of love" is what side of the dip, but on the customer's playing power and customers have the memory value. Pianuo also established through its annual August 8 husband section to let the spirit slogan can fall to the ground.
Good advertisement was born, not to a pinch on. Is a need-to-consumer insight is to experience a DPRK in October conceived late in the process of pain, is the need for "irregular getting wide nitch, Iran-was pale," the spirit of perseverance, microhand. Along with the Chinese cabinet industry to grow and develop in the hope of the birth of Cabinet industry can make public well-known brand advertisements!
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