Cabinet industry play an aggregate effect of bundling win consumers ' edge

Market needs are changing

It turns, the Cabinet is from the late 1990s by the introduction of the domestic market makes the Pearl River Delta, Yangtze River Delta and Southwest business vision, to earn spare full bowl full, as well as the achievements of some of the family small workshop factories, rapid development as a strength of brand operators.

Now the Cabinet industry, we are faced with a reality, the market is changing, as consumer demand, this is the inevitable trend of market development, and is also every industry development patterns. Recently, I travelled to all parts of the building materials market in China, face to face meetings with local consumers on communication. Like Beijing some consumers that now more and more standardized, Cabinet profession on cabinets of sheet metal, metal and details have a comprehensive understanding of; some owners of Chengdu, said that the Cabinet had to gas, our home is in a small cottage industry basis production cabinetry shop, buy back some of the problems, identify the people really trouble; Nanjing some customers that our home buying cabinets not only considered as "China well-known trademark" brand, but also the kitchen electrical appliances brand of high-profile, like combo cabinets, they are the integration of the Cabinet, so make it easy and affordable to use reassuring and peace of mind is our preferred brand of cabinets; in fact, like Nanjing friends say that shopping is not only considered, but also is convenient. Said to "facilitate" so I think foreign marketing expert Raute Peng, the 1990s made marketing 4C (customers, cost, convenience and communications). Today, the people living there are too many things, work stress, social relationships, friendships and family relationships, etc. are needed to address and cope with, hope to have shortcuts to solve their own problems, so that at present the "convenience" is more concerned about shopping consumers.

Consolidation edge for you to win '

Kitchen cabinet market trends from single and multiple operation mode. Such as supermarkets, why supermarket than elsewhere people attracted, hilarious? the reason is very simple, consumers prefer to advertise local shopping, so that one buys the life you want, you can save the intermediate supplies many links and time, while you can also use the time to go elsewhere. We, as traders must understand this reason and to observe the evolution of this detail, always took note of the market in change and changes in consumer demand, according to the actual situation to meet the market's movements. If we can't face this practical problem, blind, or even think that this is not too important, then it is wrong. So, we operate stores a turnover will be day world reduce and ultimately brand will be cast, stepped onto the market losses.

Consolidation is a trend in the market. Consolidation is to be the resource has not seen before, further exhumed would this resource extraction and weighing, to discover and flexibility in the use of this resource, so that these resources are maximized and extreme. Then, consolidation is the resource breakdown and optimization, learn from each other, long further exerting force and amplification, short can circumvent and short of a strong, that is to be inferior to you, so you can make use of.

Consolidation is to meet consumer demand. We will be supporting the product bundling, let consumer shopping convenience, so that you can meet the requirements of the consumer level. At the same time, consumers have the convenience and benefits will tell their relatives and friends around, gradually formed a word-of-mouth effect, spread the word of mouth. With the passage of time, the brand in the market will have an added value, thus more conducive to sustainable development and the shop has a big competitive;

Five shops-in-one, the higher the probability of success

What is five shops-in-1?, cabinets, countertops, appliances, hardware and household articles consolidation, bundling, break the traditional practice of simple sales Cabinet counter any body, so that the business model, not only to meet the market demand, while operating profit by the shop.

I. improve store turnover

Storefront is dependent on the volume of sold profit, instead of less pin profit. If you store a single pin cabinets, or countertop without selling appliances, hardware and household articles, so less operating virtually many profitable opportunities. If five shops-in-one, 5-like products and supporting sales, not only in the closet, table, and profit with electrical appliances, hardware and household articles, so operating virtually increases the chances of some profit, sales in the shop than the original raise more than 60%;

Second, to reduce business risk

Do market is nothing more than to find ways to reduce business risk, profitability, risk reduction, store turnover naturally constantly improve. As the saying goes, the more the child themselves. In other words, if your child was so weak that cannot withstand wind and rain, it will be more to a child, so don't worry, the kid is a little cold would be nervous the whole night couldn't sleep. Operational brand the same token, if you store a single profit model, preferably a few necessary product bundling, which can in some ways to reduce risk and to consolidate the good store profits.

III. facilitate storefront management

As the saying goes, the more people than a small tube. In the management of people, the easier it is to manage and easy, this is the Manager. We can imagine that if five separate pipe shop, personnel must be more than the original several times, in the management of difficult than the original. If we put five shops-in-one, not only reducing staff in the management of difficult, while at the same time better to create the atmosphere of the team culture management.

4. improving the competitiveness of the shop

Mao Zedong said: strategies to blow on ten tactics to ten strike one, this very well reflect the charm of focused efforts. Business Shop by the same token, we will be supporting products for a synthesis, to consumers to create a convenient shopping environment, this can affect consumers ' desire to quickly promote sales. No matter what brand or store only to quickly promote products

Sales in order to improve the shop's turnover and fast withdrawal of funds, the storefront to sustainable development and competitiveness.

As far as I know, combo cabinets are implemented five shops-in-one business model, is currently the only set of kitchen cabinet trades cabinet shop, kitchen appliances, floor stores, hardware stores, supplies shop in cabinet joined profit model. Combo this major initiative, will change the pattern of the game cabinet industry. In this, I borrow the combo Marketing Director, Mr. Jiang landing, no I have, I have gifted, gifted me more, I have low brand's core competitiveness. I firmly believe that combo has such competitive brand, will create a person belonging to the combo.