Cabinets brand star endorsement risk low all-star era coming

Jiang Wenli, Lin Chi-ling, lost herself at Golden time ... At present almost the majority of first-line cabinet brand to find your own image representative, although many star body have been leased to businesses but still have a lot of business with ease. At the same time in the food, medical care advocacy widely questioned after the home building industry becoming the star maximal absorption gold industry. Use of voicing star fame pull brand position in the consumer, in love under the influence of invisible pull Cabinet product sales. Then all-star home era through to the end times will go.

See the Star products for enterprise content

Following the size S, Jiang Wenli, Carina LAU, Shu Qi, star recently also to Sofia wardrobe presenters première TV screen, this is Sophia brands over the past 10 years for the first time use brand advocate. From home, Jimei home unexpectedly, macalline represented home stores, to Optima kitchen cabinets, dynasty furniture, and into the native as representatives of the household brand, they have put on a star "coat". Only in the flooring industry, Super 100 star makes a different brand.

A woman engaged in household industry for many years a senior person to reporters that in fact from fad star in can see the development of the enterprise, "such as macalline find size S when spokespeople, and they go fashion and internationalized operation route is directly related to the Miss World beauty contest are the preferred macalline fad. "Although at press time, the drills, no macalline aspects makes a topic, but the world friend floor Beijing company General Manager Pham Van Holm said very much agree with experienced professionals. Pham Van Holm also revealed: "the world friend floor selected the Huang spokesan spent a year of time, just like the Huang" Lady-killers "this title, but rather to communicate repeatedly with the Huang knows its character, the art of honest, this is the key by Star extra points. ”

Experienced professionals also extended an invitation to a press analysis of male and female star of intrinsic stress: "generally according to the advertising company gives the number of observations and recommendations made in the first round of the filter, and then combine the characteristics of its own brand, corporate culture, customer orientation, industry belongs to do a comprehensive analysis and etc. Simply put, the senior leadership of a vision and personality culture, enterprise development and positioning is vital, for example, some enterprises and tough, you will select a rigid male stars as a fad; gentle or demands a skilled cultural, select female star endorsement. ”