Chinese kitchen cabinet market: brand value perfect turn price war behind

Survey shows that in choosing cabinets, 58.97% of Internet users preferred "affordable", select "after-sales service" ratio is 16.67% "design fashion 10.26%", "major brand" 14.1%. You can see from the above data, the "price war" is no longer the consumers of the object.

Brand driven strong kitchen and bathroom industry, there is no step in his "the footsteps of the ancestors". Hua di, party, such as domestic brands, laoshuai is working with Siemens and other foreign high-end brand launched fierce competition, from design to product development, brand-building, even quietly to experience type terminal area instead of the original warehouse terminals, we rejoice to see that the added value of the domestic kitchen industry continues to increase, resulting in a significant increase of the price. Although the sales season of "price war" also occur from time to time, but this does not affect the overall kitchen market values.

Survey shows that in choosing cabinets, 58.97% of Internet users preferred "affordable", select "after-sales service" ratio is 16.67% "design fashion 10.26%", "major brand" 14.1%. You can see from the above data, the "price war" is no longer the consumers of the object.

In fact, the "price war" and "brand value" and no real contradiction. In a mature market, every business has a responsibility to reduce costs while increasing product value, and "price war", from another perspective, it is precisely its manifestations. Faced with increasingly complex market environment, what method of hunting enterprises profit is like killing, ostrich policy, or the establishment of the Evergreen Foundation, century-old shop, take the road of brand? this is the corporate unavoidable problem before, this is a deep consideration of the scientific domestic entrepreneurial management.

In this situation, China building decoration kitchen engineering Committee on "2009 top 100 Chinese kitchen to introduce" activities of the evaluation, in the hope that through this activity, industry experts, a lightening/home businesses and consumers to conduct comprehensive assessment for kitchen and bathroom industry has an excellent brand team, as well as decorative top 100 enterprises of kitchen and bathroom and setting up a brand-new platform in the industry to form an orderly, complete value chain for the entire industry and the whole socio-economic development contributions.